In the CPG industry it's not about how many doors/stores you get into it's about the quality of stores you get into. I look forward to building relationships with every retailer/buyer. Even though you may not be in a large bix box store at the moment focus on building relationships with independent retailers first then go from there. Building a personal brand helps out a lot in business. This is crucial to let buyers know about you and your products and why you started your business. #retail #growth #business #sales #mindset #businessgoals #businessrelationships #connection #integrity #cpg #startup
Brick by brick
you are right
What are the best ways you've found to build your personal brand?
Well said. You got this.
well said
Couldn't agree more! Curious about your tips for building relationships with independent retailers. Mario West
In the beginning you are correct. But at full scale, it’s about doors you get into if you want to have enough revenue to exit
Regional density until you can handle national scale. I’ve seen Brands fold overnight when they lose a national retailer, and don’t have much else to fall back on. It takes a lot of Va velocity driving to keep the national retailer. Better to get good at the game with something that makes sense early.
Helping founders turn good products into great brands. Brand Strategy & Go-to-Market Advising for Purpose-Driven Brands
10moSo great to see founders talking about the importance of showing up for ALL retail relationships and sharing your purpose not just what you are selling.