Manpreet Singh’s Post

Organic vs. Paid: The traffic battle that's costing you customers New Slice & Dice Ecom Podcast episode: "Organic Search vs Paid Search" We're dissecting the traffic titans: - Critical distinctions between organic and paid traffic - Strategic timing for SEO investment - Optimal scenarios for paid advertising allocation - Synergistic benefits of combined organic-paid approach - Pitfalls to avoid in both organic and paid strategies Unsure where to funnel your resources? Get the insights you need to make data-driven decisions. Your ecom store's growth trajectory hangs in the balance. #sliceanddiceecom https://lnkd.in/dtXvh5Y4

Join us on the latest episode of 'Office Hours' as we delve deep into the world of PPC budget management with Alejandro T., skilled paid search analyst. Faced with the unpredictability of Google Ads' spend tracking, Alejandro and his team developed a groundbreaking tool that revolutionizes how budgets are managed and optimized. Learn about the challenges they overcame, the technical strategies they employed, and the collaborative spirit that led to this innovative solution. This episode is a treasure trove of insights for anyone looking to enhance their PPC campaign efficiency. 🔗 Tune in now for PPC management tips: https://lnkd.in/gPWJbDqD #PPC #GoogleAds #podcast #newepisode #tunein #optidge #marketingcampaigns

Boost your podcast with YouTube SEO! Learn about keyword optimization and creating high-quality thumbnails to attract more viewers. 🎙️📈 In today's digital landscape, having a presence on YouTube can be a game-changer for podcasters. It’s not just about recording your podcast anymore; it's about making sure it’s seen and heard by as many people as possible. Here are some strategies to do just that: 1️⃣ Keyword Optimization: Using relevant keywords in your video title, description, and tags can significantly improve your video's discoverability. Tools like Google's Keyword Planner or Ahrefs can help you find the best keywords to target. Make sure to focus on keywords that your target audience is likely to search for. 2️⃣ High-Quality Thumbnails: A thumbnail can make or break your video's click-through rate. Your thumbnail should be visually appealing and relevant to the content. Use high-resolution images, bold text, and contrasting colors to make it stand out. 3️⃣ Engaging Content: Retention is key on YouTube. Create compelling content that keeps viewers engaged from start to finish. The longer people watch, the more likely YouTube is to recommend your video to others. 4️⃣ Consistency: Regular uploads can help you build and maintain an audience. Make a posting schedule and stick to it. Consistency is crucial for growth. 5️⃣ Analytics: Keep an eye on your YouTube Analytics to understand what’s working and what’s not. Adjust your strategies based on the data you gather. 6️⃣ SEO Tools: Use YouTube's built-in creator tools for additional insights on how to improve your video's SEO. Features like YouTube Studio can provide valuable information on viewer behavior, demographics, and more. Taking these steps will not only increase your visibility but also establish your podcast as a credible source in your niche. Happy podcasting! 🎙️📈 #YouTubeSEO #PodcastGrowth #DigitalMarketing #ContentCreation

🎤 More: https://lnkd.in/gpTrinbE The Late Night Internet Marketing Podcast #MarketingTips #OnlineBusiness #AffiliateMarketing #EmailMarketing #OnlineMarketingPodcast 🌟 Unlock Success Without Paid Ads! 🚀 | Organic Growth Strategies 🌿 Think you need paid ads to succeed in business? Think again! 💡 Dive into the power of organic growth strategies like SEO, content marketing, and social media to build a thriving business. Almost half of all website traffic comes from organic search! 📈 Focus on creating valuable content and engaging with your audience for long-term, sustainable success. No shady hacks, just solid business facts! How do YOU grow your business? Let's discuss in the comments! 👇 #BusinessSuccess #OrganicGrowth #EntrepreneurTips

🎙️ Exciting Update! 🎙️ I'm delighted to announce that I had the privilege of being featured on the latest episode of the Unscripted SEO Podcast to talk about "Growing Small Local Businesses Beyond SEO"! 🌟 I had a great time speaking with Mark A Preston to share my insights on SEO and its crucial role in nurturing small local businesses. In today's digital landscape, leveraging the power of SEO can be a game-changer!🚀 Tune in to the episode here ➡️ https://lnkd.in/g6QErXwp #SEO #DigitalMarketing #Podcast

Boost your podcast with YouTube SEO! Learn about keyword optimization and creating high-quality thumbnails to attract more viewers. 🎙️📈 In today's digital landscape, having a presence on YouTube can be a game-changer for podcasters. It’s not just about recording your podcast anymore; it's about making sure it’s seen and heard by as many people as possible. Here are some strategies to do just that: 1️⃣ **Keyword Optimization:** Using relevant keywords in your video title, description, and tags can significantly improve your video's discoverability. Tools like Google's Keyword Planner or Ahrefs can help you find the best keywords to target. Make sure to focus on keywords that your target audience is likely to search for. 2️⃣ **High-Quality Thumbnails:** A thumbnail can make or break your video's click-through rate. Your thumbnail should be visually appealing and relevant to the content. Use high-resolution images, bold text, and contrasting colors to make it stand out. 3️⃣ **Engaging Content:** Retention is key on YouTube. Create compelling content that keeps viewers engaged from start to finish. The longer people watch, the more likely YouTube is to recommend your video to others. 4️⃣ **Consistency:** Regular uploads can help you build and maintain an audience. Make a posting schedule and stick to it. Consistency is crucial for growth. 5️⃣ **Analytics:** Keep an eye on your YouTube Analytics to understand what’s working and what’s not. Adjust your strategies based on the data you gather. 6️⃣ **SEO Tools:** Use YouTube's built-in creator tools for additional insights on how to improve your video's SEO. Features like YouTube Studio can provide valuable information on viewer behavior, demographics, and more. Taking these steps will not only increase your visibility but also establish your podcast as a credible source in your niche. Happy podcasting! 🎙️📈 #YouTubeSEO #PodcastGrowth #DigitalMarketing #ContentCreation

Still unsure about how and why to track your keywords? 🎙️ Dive deep into the nuances of keyword tracking on the latest episode of the #PpcDenPodcast where I had the pleasure of co-hosting with Michael Erickson Facchin. We unpacked the crucial framework of keyword tracking and its impact on PPC campaigns. What we cover: - The interaction between ads and organic sales - Setting up effective PPC campaigns - The current challenges in Amazon advertising - The importance of troubleshooting in PPC - The critical role of keyword rank tracking in understanding PPC impact #PPC #KeywordTracking #DigitalMarketing #AmazonAdvertising #PPCPodcast #PPCDen #AdBadger #ScaleWave

Paid ads = clicks...But relying only on ad spend to get traffic limits your growth and traps you so that you'll always need to spend more and more. Brand Director Gabriela Cecconello Lucas joins the PlayAbly podcast with some examples of brands that saw impressive returns from aligning their paid keyword and SEO strategy. Whether you're new to SEO or looking to refine your strategy, this episode provides actionable takeaways for any brand looking to enhance its digital presence

🚀 Unlocking the Secrets of Topical Authority in SEO! In a recent episode of the Authority Hacker Podcast, SEO expert Corey Tobback shared invaluable insights on establishing topical authority and effectively ranking your website. Here are some key takeaways: 🔍 Topical Maps Over Keyword Research: Corey emphasizes the importance of identifying information gaps instead of focusing solely on keywords. You can create a comprehensive content strategy that resonates with search engines by answering relevant questions related to your main topic. 📈 Quality Over Quantity: Corey advocates for pruning low-quality pages before launching a wave of high-quality content. This strategy improves your site's overall quality and prompts search engines to reevaluate your rankings. 📝 Content Structure Matters: The order of headings and sentence structure can significantly impact your SEO. Corey suggests using clear, concise answers that match the query structure, making it easier for search engines to identify your content as relevant. 💡 Leverage Impressions: Targeting high-impression queries can provide the data needed for search engines to reassess your site's authority. Corey believes that if you can outrank a major authority for one query, you can do so for many others. 🌐 Branding is Key: Building a strong brand presence can protect your site during algorithm updates. High brand search-demand signals to Google that your content is valuable and trustworthy. For a deeper dive into these strategies and more, check out the full interview with Corey Tobback on the Authority Hacker Podcast! 🎧 👉 Watch the full video in the comments! #SEO #TopicalAuthority #ContentStrategy #DigitalMarketing #AuthorityHacker #CoreyTobback #SearchEngineOptimization #Branding #ContentMarketing

🎙️ Thrilled to join the PlayAbly podcast and share insights on how aligning paid media with SEO can truly transform your eCommerce game! 🚀 In this episode, I dive into why relying solely on ad spend might be holding you back and how a strategic content approach can drive meaningful growth. Whether you're just starting with SEO or looking to fine-tune your strategy, there are plenty of actionable takeaways. Listen to the episode below! #SEO #eCommerce #DigitalMarketing #Podcast