Roman Makedonov’s Post

View profile for Roman Makedonov

Product Manager | B2C/B2B E-comm | UX & Data-Driven Solutions

The SPACER framework and the launch of product💎 The backlog is often a bottomless pit, often a pit of shit. You can use a framework like this for avoiding working with unnecessary tasks and efficiently moving from idea to launch feature. We take an idea, and write it out in six points: S - Story What: it`s the backstory of the idea and the most important question - where did idea come from?, as well as the history of the user, his user story and the goal action.  ❔ Questions for this step: - What data led to this feature? - What pain does it solve? - What is a typical user way? - What is the value to the user? - What is the mesh of this feature and the global vision of the product? P - Pricing and Packaging Reveal the essence of pricing of this feature and payback in ROI etc. ❔ Questions for this step: - How does the fiche affect the overall pricing strategy? - Is it a premium/base/which price level? - And how much does the market and industry pay for it? - Does it even have a ‘price’ and does it directly affect ‘buy-in’ and the offerer? A - Opportunities and Limitations Are there limitations or ‘obvious’ problems with this idea that may come out in the long term. ❔ Questions for this step: - What are the mechanics and logic? - How does it fit into the architecture of product now? - What are the limitations? - Will it be able to scale and improve? C - Differentiation from competitors This one is pretty easy. ❔ Questions for this step: - Are competitors doing or have done similar? - How are they superior to us? - What benefit does this feature have? - How quickly will competitors copy the unique benefit? E - User The each function within the entire user base must has its consumers and you need to find them. ❔ Questions for this step: - In what situations will this feature be used? - How will we solve the user's problem? Solving completely or partially? - What segment and % of users will be involved in this feature? R - Roadmap The expected date and release of the feature, post-release support and further development. ❔ Questions for this step: - When is the launch? - What risks may affect the release? - What will we do with it for the next 6 months? - And 12 months? The more detailed and detailed answers to questions on the framework will help to look at any fiches differently and looking their future fate. 

To view or add a comment, sign in

Explore topics