lūquire’s Post

In today's world, building genuine relationships with your audience is a more sustainable strategy than relying solely on traditional advertising techniques. Hear more from Louie Bacaj in episode 181 https://lnkd.in/d_8eTJ_r

Prioritizing genuine values and relationships always pays off, and this approach extends beyond just advertising.

In this month's Woolley Ideas in LBBonline - Little Black Book, I ask, "Is the Big Idea Now Just a Collection of Smaller Ideas?" The days of executing big ideas on television are gone. Clients still need big ideas, but they need to take a different shape. The Big Idea. It is what creatives are looking for in every brief. What award judges want to find in their award winners. And even advertisers want their next campaign to be… But is this obsession with big still a realistic objective? Or has the world of media and marketing moved on and left creative obsessions with size in the past? Cartoon by my colleague and friend Dennis Flad.

What happens when humor meets controversy? You get a commercial that the world wasn’t ready for. SQUiNK’s take on the classic M&M's commercial flips the script with sharp wit and a punchline that leaves you thinking. It’s a clever mix of bold storytelling and creative execution, showcasing the power of parody in advertising. Watch the reel and decide—was this too bold for prime time, or just what we needed? Let us know your thoughts. This is a Parody. #sangeliaworldwide #media #marketing #branding #mnm #mnms #advertisement #parody

Micki Love reflects on how far advertising has come—from dominating the phone book and TV in the early days to navigating today’s fragmented messaging landscape. While the platforms have evolved, one thing remains constant: the importance of top-of-mind awareness. 💡 How is your firm staying memorable in today’s crowded market? #Branding #TopOfMindAwareness #LawFirmMarketing

Redheads in Advertising: The Surprising Truth Discover the intriguing overrepresentation of redheads in commercials despite making up only 2% of the population. We explore the reasons behind this phenomenon and how it influences our perceptions of advertising. Watch out for those fiery locks next time you tune in! #RedheadRepresentation #CommercialTrends #AdvertisingInsights #MarketingAnalysis #HairColorDiversity #MediaInfluence #RedHair #VisualCulture #PopCulture #ConsumerBehavior

In my previous post, I emphasized the value of longevity in marketing. Today, I'm diving into fast advertising, a complementary strategy that leverages real-time trends for immediate impact. Inspired by Ryan Reynolds' Maximum Effort, this approach can balance quick wins with long-term success. Check out my latest blog to see how! #Marketing #FastAdvertising #LongevityMarketing #RyanReynolds

Discovering Hidden Treasures: Conversations with Advertising Legends Join us as we dive into candid conversations with renowned advertising legends who have shaped the industry. From Ken Peppendross to Rajan Nair, learn about their creative journeys and get insider insights. Get ready for an engaging and informative session that will inspire and entertain. #AdvertisingLegends #CreativeJourneys #IndustryInsights #Inspiration #Entertainment #MarketingMasters #LegendaryCreatives #AdvertisingIcons #InsiderPerspectives #Conversations

How often you can collaborate with one of the best #creative minds in the world? Thanks, Karan Dang, CEO of DANG for joining the season finale of The Digital Fix, which was recorded live at the Advertising Week New York. #AWNewYork2024 Making business impacts through #CustomerCentricity approaches will be the new wave of #Marketing and #Advertising. https://lnkd.in/e3fTrE_C

Inspire trust, build authority, and provide value. Advertising is shifting – it's all about influence and authentic connections now! 🌐🤝 Full episode at lessonsinleverage.com