Luminate’s Post

The streaming video/CTV doom loop continues. No profitability - higher prices - more advertising - less spending on original production/less new quality content - fewer viewers - go back to start. From the advertiser's point of view this will lead to consolidation, less choice, less competition, lacking innovation in advertiser-facing products, higher ad prices.

Ad-supported video streaming has a new player, 'Tubi' from Rupert Murdoch's FOX? Netflix recently added to their offering a cheaper ad-supported streaming service.....but this is still a paid service albeit cheaper than the service without ads. Can Tubi become the new business model to see more Media outlets entering the streaming world? Will Netflix need to offer a free service with Ads to retain market share? Could we see all more mainstream global channels offer more streaming services? Will we see advertisers start to pull budget away from TV channels and start to concentrate more on the streaming sites? #Netflix #Tubi #Streaming https://lnkd.in/e7MvHYA7

New developments in the streaming wars... interesting article by The Independent definitely worth a quick read... For me, the key here is how each brand is starting to expand beyond offering their own single service to their customer (albeit very limited to start). They are starting to super-bundle additional services to provide choice, add value and grow retention. It's all about owning the primary customer relationship. #streaming #subscriptions #media https://lnkd.in/e4Vc2jQN

🇬🇧 In the UK, broadcaster video-on-demand (VOD) services are increasing in popularity and actually growing faster than giants like Netflix and Amazon Prime! Viewer minutes for these platforms have gone up by 11% in the first half of this year, compared to a 4% decline for streaming platforms. What's the cause?🤔 One possible reason could be the cost of living crisis which is driving viewers towards free or lower-cost options. Also, the launch of new platforms like Freely, which brings together the UK's main broadcasters, may also be contributing to this resurgence. More evidence that traditional broadcasters are adapting and evolving their digital strategies to remain competitive. #Streaming #MediaTrends #BVOD

What streaming platforms do you pay for?

Why Are Free, Ad-Supported Streamers Beating Out Competitors? What do Tubi, the Roku Channel and Pluto TV have in common for the second month in a row? “Free is a great driver to get people to try something,” John Buffone, vice president and media entertainment industry adviser at market research company Circana, told The Hollywood Reporter. “Free doesn’t keep you there.” Viewers are responding to the massive libraries services like Tubi offer, as well as the diversity of their content.  “We have hundreds of Korean dramas. We have hundreds of UFO docs. If you want to watch silent films or anime, we have that. And so what we’re finding is these fandoms are really kind of discovering what’s happening at Tubi and that’s driving that viewership,” Tubi CEO Anjali Sud told THR. With thanks to FAST Channels TV and movieguide.org. --- MEDIA RELEASE | Wise Words Media officially launches FAST Channels Media at MIFF 2024  * https://lnkd.in/gSbgfWmv Looking to expand, grow reach and engagement with more international audience(s)? Maybe your're a producer looking to refine your content or film distribution strategies? Wise Words Media will be at Melbourne International Film Festival 2024. Our goal(s): to build and consolidate industry relationships by introducing everything FAST Channels to MIFF professionals and audiences alike. FAST Channels Media is ready to put our clients in touch with our far reaching, active global network of contacts in the hashtag#OTT 'Over-The-Top' streaming sector and FAST Channels space: * https://lnkd.in/guNUY-uH FAST FACTS | Did you know there are 1.4 billion smart TV's world-wide? Your film, TV Series...in fact any content you produce can find a global audience. #FASTchannels #freetv #streaming #AVOD #ott #ottplatforms

Yellowstone has become a crucial asset for Peacock’s subscriber growth, even though it’s a Paramount Network original. Despite Paramount's focus on its own streaming service, #Yellowstone continues to draw significant viewers to Peacock, accounting for 3.71% of new subscribers between January and August 2024. This strategic licensing, while initially beneficial, now highlights the complex dynamics in the streaming wars. As platforms compete for content, Yellowstone underscores how the right show can drive growth and engagement, making it a key player in broader industry strategies for audience retention and acquisition. Learn more in Daniel Quindad’s article for TheWrap: https://lnkd.in/gWq3s7zv

Streaming accounted for more than 40 percent of TV viewing in June https://lnkd.in/euEC3Qig Cable TV secured 27.2 percent.....followed by broadcast TV at 20.5 percent. YouTube was the favorite streaming platform with 9.9 percent of the monthly usage, followed by Netflix at 8.4 percent Amazon's Prime Video securing 3.1 percent, Hulu and Disney+ coming in with 3 percent and 2 percent shares, respectively Bridgerton......the costume drama was responsible for a staggering 9.3 billion minutes of viewing during the month. ......analyst PricewaterhouseCoopers, projected that advertising would be responsible for about 28 percent of global streaming revenue. In 2023, the ad share was 20 percent.

The changing face of Streaming.... ⏰ Shift back to scheduled programming and ad supported models 🎙 Hybrid model, combining on demand and live / scheduled content 👊 Driven by subscriber fatigue and rising content costs 👮♂️ A surge in ad supported models will influence the type of shows that Streaming giants produce What other trends are we due to see in the Streaming world? https://lnkd.in/gzsnQu9x

Why Are Free, Ad-Supported Streamers Beating Out Competitors? What do Tubi, the Roku Channel and Pluto TV have in common for the second month in a row? “Free is a great driver to get people to try something,” John Buffone, vice president and media entertainment industry adviser at market research company Circana, told The Hollywood Reporter. “Free doesn’t keep you there.” Viewers are responding to the massive libraries services like Tubi offer, as well as the diversity of their content. “We have hundreds of Korean dramas. We have hundreds of UFO docs. If you want to watch silent films or anime, we have that. And so what we’re finding is these fandoms are really kind of discovering what’s happening at Tubi and that’s driving that viewership,” Tubi CEO Anjali Sud told THR. With thanks to FAST Channels TV and movieguide.org. --- MEDIA RELEASE | Wise Words Media officially launches FAST Channels Media at MIFF 2024  * https://lnkd.in/gSbgfWmv Looking to expand, grow reach and engagement with more international audience(s)? Maybe your're a producer looking to refine your content or film distribution strategies? Wise Words Media will be at Melbourne International Film Festival 2024. Our goal(s): to build and consolidate industry relationships by introducing everything FAST Channels to MIFF professionals and audiences alike. FAST Channels Media is ready to put our clients in touch with our far reaching, active global network of contacts in the hashtag#OTT 'Over-The-Top' streaming sector and FAST Channels space: * https://lnkd.in/guNUY-uH FAST FACTS | Did you know there are 1.4 billion smart TV's world-wide? Your film, TV Series...in fact any content you produce can find a global audience. With thanks to FAST Channels TV and movieguide.org. #FASTchannels #freetv #streaming #AVOD #ott #ottplatforms