Larry Shertz’s Post

Disinformation campaigns are at the intersection of GenAI and viral media. These campaigns can go viral, causing corporate losses through fraud, boycotts, and reputational damage. Stay vigilant: https://gtnr.it/4fsX0pR #GartnerIT #GenAI #Media #Disinformation

The battle against misinformation isn’t just about the looming election—it’s our new, daily reality, and it’s more urgent than ever.   At #AWNY24, industry leaders from Integral Ad Science (IAS) and IPG Mediabrands, in a conversation moderated by Axios’ Sara Fischer, drove home an essential point: misinformation is here to stay, and it’s evolving quickly. As Dave Byrne of IPG Mediabrands warned, “Harmful actors will find new tools, and AI is perfect for them to create misinformation.” He emphasized that “misinformation won’t go away after the November elections.”   Lisa Utzschneider of IAS underscored how pervasive theissue has become: “It’s the new norm now for officials to say ‘This is misinformation, and this is truth.’”   From presidential debates to local hurricane preparations, we’re seeing the impact across all levels of society.   When I counsel CMOs and other C-level executives, I take the position that we can’t afford to be reactive. Leaders and leadership brands must construct the toughest safeguards and navigate this landscape with vigilance and integrity. It’s not just about avoiding association with false information—it’s about actively contributing to a more truthful digital ecosystem.    This is not just a matter of brand safety—it’s about fortifying the foundation of our culture. And marketers have a unique responsibility and opportunity to lead the fight.   How is your organization fighting against misinformation? I’d love to hear your thoughts and to learn about your strategies for handling misinformation and ensuring brand safety.    #AdvertisingWeekNY #Marketing #Brands #Misinformation #BrandSafety #Tech #AI #Ethics #Truth

The battle against misinformation isn’t just about the looming election—it’s our new, daily reality, and it’s more urgent than ever.   At #AWNY24, industry leaders from Integral Ad Science (IAS) and IPG Mediabrands, in a conversation moderated by Axios’ Sara Fischer, drove home an essential point: misinformation is here to stay, and it’s evolving quickly. As Dave Byrne of IPG Mediabrands warned, “Harmful actors will find new tools, and AI is perfect for them to create misinformation.” He emphasized that “misinformation won’t go away after the November elections.”   Lisa Utzschneider of IAS underscored how pervasive theissue has become: “It’s the new norm now for officials to say ‘This is misinformation, and this is truth.’”   From presidential debates to local hurricane preparations, we’re seeing the impact across all levels of society.   When I counsel CMOs and other C-level executives, I take the position that we can’t afford to be reactive. Leaders and leadership brands must construct the toughest safeguards and navigate this landscape with vigilance and integrity. It’s not just about avoiding association with false information—it’s about actively contributing to a more truthful digital ecosystem.    This is not just a matter of brand safety—it’s about fortifying the foundation of our culture. And marketers have a unique responsibility and opportunity to lead the fight.   How is your organization fighting against misinformation? I’d love to hear your thoughts and to learn about your strategies for handling misinformation and ensuring brand safety.    #AdvertisingWeekNY #Marketing #Brands #Misinformation #BrandSafety #Tech #AI #Ethics #Truth

Avoid SCAMS: The Truth About Social Media Influence! Join us in this insightful exploration of due diligence and the impact of social media on scams. Discover how awareness and clarity can protect agents and consumers in today's digital landscape. Don't let scams take advantage—get informed and stay safe! #DueDiligence #SocialMediaScams #ConsumerAwareness #DigitalSafety #ScamPrevention #MarketingTruths #OnlineSecurity #ConsumerProtection #StayInformed #SafeOnline

One form of misinformation is survey findings from a very small sample size. When you don't have information from enough people, the results can be unreliable and potentially misleading. We don't want to add to the problem! Please help us out by taking our very short survey about Social Media Misinformation. It will only take one or two minutes. my.linkpod.site/thoughts1 #StopMisinformation #misinformation

Social media has transformed how we connect, but it's also a powerful tool for spreading disinformation. Learn how to spot false information and protect yourself from misleading narratives online. 🌐🛡️ #Disinformation #SocialMediaAwareness #FactCheck #DigitalLiteracy #StayInformed #MisinformationMatters #OnlineSafety 🔒📢

By actively managing the crisis on social media, the organization can demonstrate transparency and responsiveness, which can in turn help to mitigate any potential long-term damage to its reputation. Read more 👉 https://lttr.ai/Aa6Ah #DigitalMarketing #UnitedAirlinesMishandling #ModifyingScheduledContent #ReassessingPlatformSelection #PotentialFutureIncidents #PotentialThreatIdentification #DataBreachOccurs #ClearEscalationPath #ProfessionalSocialMedia #MitigatingPotentialCrises

Social media is a popular tool used by traffickers to intiate a relationship or repertoire, as well as using information from social media to manipulate and threaten a victim. #EndHumanTrafficking #NationalHumanTraffickingPreventionMonth

In our evolving digital, political, and regulatory environment, who is responsible for protecting companies from online risks like politicization, state actor targeting, or targeted harassment of executives? Hint: it's not the social media platforms or the government.   In a recent conversation with Bloomberg News, Alethea’s Lisa Kaplan explained why companies are responsible and how they can prevent risks from escalating into crises. #digitalrisk #socialmedia #riskmanagement #crisismanagement  

Social media is a tool which is used by many businesses. It is important to be aware however of the risks that social media can pose. Laura Stanley, associate in our Dispute Resolution team explains 👇 https://lnkd.in/e6Z2Tpdy #SocialMediaRisks #SocialMediaMarketing #Defamation