Lori (O'Neal) Johnshoy’s Post

Amid signal loss and increased privacy regulations, LiveRamp and the Albertsons Media Collective are delving into the possibilities of data collaboration to enhance activation, measurement, and insights across key channels. Read the blog to learn more about our efforts to create a connected ecosystem that enables brands and their collaborators to extract even more valuable insights from their data: https://lnkd.in/g7EgudUQ

Amid signal loss and increased privacy regulations, LiveRamp and the Albertsons Media Collective are delving into the possibilities of data collaboration to enhance activation, measurement, and insights across key channels. Read the blog to learn more about our efforts to create a connected ecosystem that enables brands and their collaborators to extract even more valuable insights from their data: https://lnkd.in/ejV29-MH

Amid signal loss and increased privacy regulations, LiveRamp and the Albertsons Media Collective are delving into the possibilities of data collaboration to enhance activation, measurement, and insights across key channels. Read the blog to learn more about our efforts to create a connected ecosystem that enables brands and their collaborators to extract even more valuable insights from their data: https://lnkd.in/dbZaHqPE

As the ecosystem navigates signal loss and stricter privacy requirements, LiveRamp and the Albertsons Media Collective are exploring ways data collaboration can fuel better activation, measurement, and insights across all the channels that matter. Our latest blog post explores how we're cultivating an interconnected ecosystem that helps brands and their partners derive more powerful insights from their data: https://lnkd.in/ewBKhdvv

As the ecosystem navigates signal loss and stricter privacy requirements, LiveRamp and the Albertsons Media Collective are exploring ways data collaboration can fuel better activation, measurement, and insights across all the channels that matter. Our latest blog post explores how we're cultivating an interconnected ecosystem that helps brands and their partners derive more powerful insights from their data: https://lnkd.in/e56vdKci

As the ecosystem navigates signal loss and stricter privacy requirements, LiveRamp and the Albertsons Media Collective are exploring ways data collaboration can fuel better activation, measurement, and insights across all the channels that matter. Our latest blog post explores how we're cultivating an interconnected ecosystem that helps brands and their partners derive more powerful insights from their data: https://lnkd.in/g8tts_br

A successful retail media ecosystem often depends on leveraging partnerships. As Michael Halverson from Albertsons Media Collective said 'Looking at #data is the first thing to consider when choosing a partner i.e. how can an organization enhance the data so you can maximize the value of the partnership?' Read to see how Albertsons Media Collective is partnering with Capgemini to address AI growth in retail media, acknowledging that AI can really touch everything. https://lnkd.in/duwXF5fx

Are technology partnerships a key to retail media growth? 🤝 Omnicom Media Group's Jasmine Poke discusses the intersection of commerce, media, performance, and measurement (and much more) in this #RetailMediaThursdays episode: https://okt.to/lsVt5L

LiveRamp's Kevin Dunn highlights the importance of data collaboration in the advertising industry. Media networks and clean rooms play a vital role in driving partnerships and fostering new collaborations. According to Dunn, industry players recognize the necessity of working together to create reach and scale. Data collaboration and clean room technologies enhance comfort levels and encourage participation. Dive into the insightful discussion here: [Link to the article] #DataCollaboration #AdvertisingIndustry #Partnerships #CleanRoomTechnologies

"How do you make decisions? You make them off great data and great insights", says Hugh Stevens, Managing Director at LiveRamp. In our third episode of the Retail Media Unplugged series, Cyndi Loza, Senior Editor at the Path to Purchase Institute sat down with Hugh at Retail Media Summit UK to explore the evolution of where brands are going with retailer data. What were the highlights? 🤝 A coalition of the willing is key - people coming together to drive the industry forward 🛒 Events such as Retail Media Summit UK are critical in sharing learnings and case studies with the industry and the more we can share the better  🧠 Insight is a key area to be tackled next year - bringing together retailer data and the brand's deep understanding of its consumers 🔗 Catch up on the full episode here - https://lnkd.in/dZuV272E Retail Media I First-Party Data I Measurement I