Loren Wilson’s Post

Ampersand’s new measurement platform is bridging the gap between streaming and linear TV data 📊🎥. By combining insights from Comcast, Charter, and Cox, the platform helps advertisers better plan campaigns with more accurate reach and frequency metrics 📈. This is especially valuable for regional and local advertisers who face challenges with fragmented data 🌎. The goal: making TV ad planning more cohesive and efficient 💡.

Ampersand’s new measurement platform is bridging the gap between streaming and linear TV data 📊🎥. By combining insights from Comcast, Charter, and Cox, the platform helps advertisers better plan campaigns with more accurate reach and frequency metrics 📈. This is especially valuable for regional and local advertisers who face challenges with fragmented data 🌎. The goal: making TV ad planning more cohesive and efficient 💡.

Ampersand’s new measurement platform is bridging the gap between streaming and linear TV data 📊🎥. By combining insights from Comcast, Charter, and Cox, the platform helps advertisers better plan campaigns with more accurate reach and frequency metrics 📈. This is especially valuable for regional and local advertisers who face challenges with fragmented data 🌎. The goal: making TV ad planning more cohesive and efficient 💡.

Ampersand’s new measurement platform is bridging the gap between streaming and linear TV data 📊🎥. By combining insights from Comcast, Charter, and Cox, the platform helps advertisers better plan campaigns with more accurate reach and frequency metrics 📈. This is especially valuable for regional and local advertisers who face challenges with fragmented data 🌎. The goal: making TV ad planning more cohesive and efficient 💡.

UK media buyers can now plan Netflix, discovery+ and Prime Video alongside broadcast linear TV and BVOD, assessing their unique contributions to a campaign mix. This results from a significant update to Barb’s Advanced Campaign Hub, backed by new Barb panel insights that differentiate households taking SVOD ad tiers to homes taking SVOD ad-free subscriptions. This is another important step on the road to holistic cross-platform planning and measurement. Get the deep-dive at Streamification.

Comcast’s “StreamSaver” bundle, responding to Disney’s announcement of a Disney+, Hulu, and Max package, is another demonstration of entertainment’s dedication to race-to-the-bottom pricing models. However, the backdrop of Comcast’s bundling strategy is inherently different than Disney’s. Disney and Warner Bros. Discovery teaming up to offer a discounted triple platform bundle shows these companies perceive their content offerings as more complementary than competitive. Packaging their products therefore operates as a shared advertising opportunity for their content that could result in more robust subscriber bases for each platform. Similar to Disney, Comcast is leveraging its ownership in Peacock to create a joint offering with Apple TV+ and Netflix because it likely perceives their offerings as complementary to Peacock’s content. Unlike Disney and Warner, Netflix (and to some extent Apple TV+) is less likely participating because of content synergies and more due to financial incentives. By Comcast making StreamSaver exclusive to Comcast’s broadband, TV and mobile subscribers, it indicates this play could be more of an onboarding campaign for its fundamental broadband offerings than a subscriber acquisition plan for Peacock. Netflix being the most popular global streaming platform by subscriber base, Comcast likely had to offer up financial incentives beyond purely promises of subscriber synergies to ensure cooperation, such as promising to subsidize Netflix’s pro rata portion of the price discount. Disney, an entertainment content-based company, and Comcast, a broadband provider by trade, demonstrate how pricing and joint venture strategies need to be tailored to the ultimate profit vision and product mix of conglomerates. Interested to see how quickly ‘entertainment bundling to advertise entertainment’ or ‘entertainment bundling to advertise other services’ helps these companies achieve their respective goals. https://lnkd.in/gbKpnFAh

Ampersand’s new measurement platform is bridging the gap between streaming and linear TV data 📊🎥. By combining insights from Comcast, Charter, and Cox, the platform helps advertisers better plan campaigns with more accurate reach and frequency metrics 📈. This is especially valuable for regional and local advertisers who face challenges with fragmented data 🌎. The goal: making TV ad planning more cohesive and efficient 💡. Learn more about how this will impact national and local campaigns. https://lnkd.in/enMB8XhW #TVAdvertising #Streaming #Data #MediaBuying

TPG is intensifying its battle with bigger rival Telstra, muscling into the content space via a partnership with Foxtel’s new streaming platform Hubbl. Hubbl is Foxtel’s new entertainment operating system that aims to simplify the streaming experience. It aggregates various global and local streaming services, including Netflix, Disney+, Prime Video, Apple TV+, and local favourites like Kayo Sports and Stan. Backed by global leaders like Comcast and Sky, Hubbl is designed to evolve continuously with regular software updates, ensuring it stays ahead of technological advancements without requiring new hardware purchases. Hubbl is available as a standalone device or integrated within a 4K smart TV called Hubbl Glass. The Hubbl box is priced at A$99, while the Hubbl Glass ranges from A$1,595 to A$1,995. These devices aim to streamline the viewing experience by reducing the need for multiple subscriptions and devices. Foxtel’s Hubbl represents a significant step in the ongoing streaming wars, particularly in the Australian market. By consolidating multiple streaming services into a single platform, Hubbl addresses a key consumer pain point—fragmentation and the complexity of managing various subscriptions. This strategy is likely to appeal to consumers seeking convenience and cost savings. The integration of Hubbl with TPG’s offerings could provide a competitive edge against Telstra, leveraging TPG’s customer base to drive the adoption of Hubbl. Moreover, the pricing strategy and the dual approach of offering both a standalone device and an integrated smart TV cater to different market segments, potentially increasing the platform’s reach. #streamingwars #foxtelhubbl #tpgpartnership #digitalentertainment #contentconsolidation #streamingservices #entertainmenttechnology #australianmedia #telstracompetition #futureoftv #australia #mediaandentertainment #streamingwars #contentpartnerships #telecom

“Ventura will usher in the most advanced CTV advertising ecosystem ever by creating the most advanced operating system.” - Jeff Green, founder and CEO, The Trade Desk The Trade Desk announced today that it’s developed a new streaming TV OS called Ventura, and it will partner with smart TV makers and other aggregators to deploy it as early as 2025. It is entering the fray to fix a broken CTV supply chain, make advertising more effective and improve the overall TV advertising ecosystem, according to Green. #streaming #connectedTV #digitaladvertising

Streaming commercial breaks (Pods) should not be bought like typical display ads; they're a whole new game - it's about time, not space. This stuff is complicated, but its not rocket science. For buyers, fine-tuning your supply path for streaming can extend unique reach, boost ad recall, support a sustainable ecosystem, and elevate the viewing experience. But here's the catch: ~70% of the commercial break (Pod) is generally reserved via Direct IO, PG, and distribution agreements. The real test (the reason OpenRTB 2.6 matters) is serving into the remaining inventory (Slots) available to PMP while overcoming timeouts, creative rejections, and QPS limits. For those buying programmatic streaming, ask yourself: How is my platform responding to OpenRTB 2.6 podded bid requests? Dive into the evolution of streaming TV advertising with David Dworin and Andrew Casale to stay ahead: https://lnkd.in/dCwpMPj6