Some of the common dissatisfactions with traditional media agencies are a lack of transparency and accountability of results.
There’s constant debate about which metrics actually matter, how to measure success, and what’s driving results. Too often, media gets boiled down to impressions, clicks, and vague reports that don’t actually tie back to what matters most—sales.
One core problem is media agencies are often disconnected from the data that measures the north star metric of sales. They’re running campaigns without a clear view of whether the dollars spent are actually translating into revenue.
And when it comes time to measure effectiveness, it’s a struggle to connect the dots, leading to frustration, confusion, and, at times, misleading conclusions.
This lack of clarity means that brands are left in the dark, unsure if their investment is making an impact or just disappearing into the noise.
Media should be accountable and directly tied to outcomes, but too often, it’s not. That’s where the real disconnect happens.
#CPG #RetailMedia #advertising #RMN
Commercial Leadership | Technology Focused | Strategic Selling |
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