Lola Chicon’s Post

According to a new report from the Interactive Advertising Bureau, digital advertising hit a new record in 2023, in part fueled by the rapid growth of CTV. Along with CTV, 2023 saw audio advertising grow by 18.9%. This article from Adweek highlights the importance of brands adapting their marketing strategies to capitalise on the evolving digital landscape. Read more on what we can expect from CTV in 2024 here: https://lnkd.in/eytrK_5n #CTV #marketing

Video advertising revenue in the U.S. grew 10.6% YoY in 2023, rising to $52.1 billion. Forty-two percent of this revenue was generated from CTV and OTT, according to research conducted by PwC for the IAB.

For the first time ever, brands will spend more money buying ads on digital videos this year than on traditional TV, according to a new report from the Interactive Advertising Bureau (IAB). Read our recent blog post to learn more: https://lnkd.in/dZxvEjP3 #startio #ctv #iab #ctvadvertising #brands

FYI: IAB Tech Lab releases VAST CTV Addendum 2024 to advance video advertising: New addendum standardizes ad IDs, supports interactive ads, and enhances high-resolution content for Connected TV.

The world of video advertising is evolving, but what is holding it back? Answer: Outdated tech like VPAID. It’s been a slow, years-long shift from VPAID (Video Player-Ad Interface Definition) to VAST (Video Ad Serving Template). While VPAID enabled some interactivity, its security issues and lack of publisher support hindered its full potential. In this blog, Michael Colella Infillion’s SVP of Creative Studio, discusses how VAST can unlock greater possibilities for advertisers and publishers alike. At Infillion, we’ve embraced this shift with our IDVx solution, which skips VPAID entirely, offering a secure, stable, and interactive ad experience that works seamlessly across platforms like mobile and Connected TV (CTV). Some key advantages of VAST:: ✅ Enhanced Security & Stability: VAST minimizes the risks VPAID faced, ensuring safer ad experiences. ✅ Better Publisher Control: Pre-rendered ads allow for compliance and a smoother user experience. ✅ Improved Performance: VAST ensures ads meet size and loading standards, delivering a seamless user experience. ✅ Cross-Platform Compatibility: VAST thrives on mobile and CTV, expanding reach for advertisers. Learn more about what the shift from VPAID to VAST means for video advertising growth: https://bit.ly/3ZOjm0w #VAST #CTV #VideoAdvertising #AdTech #IDVx #Infillion #Innovation #DigitalAdvertising

Another great EMARKETER article by Sara Lebow, filling everyone in on how great CTV is and will continue to be. "...69% consider CTV a 'must-buy,' per the Interactive Advertising Bureau (IAB) and Advertiser Perceptions." Keynes Digital's full-service white glove approach makes it a no brainer to add CTV to your paid media efforts for 2024 and if not then definitely 2025 because, "in 2025, US TV ad spend will decline by 13.3% while US CTV ad spend will increase, also by 13.3%." If you are interested in learning more about the benefits of CTV as an acquisition channel, but also the benefits it has on all other paid media channels, message me.

As video advertising undergoes a renaissance with the growth of social and CTV, control and transparency are key to maximizing performance. William Jones, Senior Director at Adform, explores how advanced tools are empowering advertisers to take full control of their video investments. Read More: https://lnkd.in/dWgTySNV #martechcube #mtc #mtcarticles #videoadvertising #empowringadvertisers #videoinvestments #digitaladvertising #williamjines #adform

Connected TV may be the current favorite digital medium for retail advertisers – with Disney and Peacock among the video content providers that have partnered with retail media networks – but the audio is poised to make its move, with the support of those in radio marketing and ad creative. The numbers are working in audio's favor, according to eMarketer, which last year predicted that audio would account for 20% of digital media consumption in 2024. Now advertisers need to fall in line, as the Interactive Advertising Bureau projects audio will make up a disproportionately low 7.4% of ad spend this year.

Total digital video advertising spend, including Connected TV (CTV), social video, and online video (OLV), is projected to grow 16% in 2024 — nearly 80% faster than total media overall*. In total, digital video ad revenues are expected to reach $63B in 2024, according to IAB’s “2024 Digital Video Ad Spend & Strategy Report”. In the last four years, the share of ad spend has shifted by nearly 20 percentage points from linear TV to digital video, which is now 52% of the total market share.

The Future of Digital Video Ad Spend: Ensuring ROI with Data-Driven Insights As video consumption continues to revolutionize the advertising industry, marketers are transforming their ad strategies with data-driven insights to ensure measurable returns. With the growth of Connected TV (CTV), U.S. digital video ad spending is set to skyrocket to $108.15 billion by 2024. But how can brands ensure their investment in video pays off? In our latest blog, we explore how advanced measurement tools, like Semcasting's Identity Resolution, can help brands optimize their ad performance and track results across devices. Stay ahead of the curve—read the full blog here: https://lnkd.in/dWME9A9F #DigitalAdvertising #CTV #ROI #IdentityResolution