Lisa Genovese’s Post

The future of branding is evolving rapidly; as we approach 2025, here’s where forward-thinking brands are headed—and what they’ll need to get right: 1. **Hyper-Personalization**: AI and data are driving brands towards bespoke products and experiences tailored to individual preferences. However, maintaining a balance between personalization and privacy is crucial for building trust. 2. **Transparency and Authenticity**: Consumers are demanding radical honesty about values and societal impact. Global brands face the challenge of consistently delivering transparency across markets and operations. 3. **Immersive Ecosystems**: Leading brands are transitioning from selling products to creating experiences that blend digital and physical realms, enhancing customer engagement. 4. **Purpose-Driven Activism**: Young, values-driven consumers expect brands to take meaningful stands on societal issues. Aligning these efforts authentically with a brand’s core purpose is essential to avoid backlash. 5. **Evolution of Influencer Marketing**: Building trust now involves fostering long-term partnerships with creators and empowering employees to share the brand story, moving beyond transactional campaigns. 6. **Rapid Innovation**: Brands must innovate faster than ever, reimagining offerings and business models while maintaining a focused strategy. Success in this dynamic environment requires agility, purpose, and care. Brands that navigate these trends effectively will meet the growing demand for personalization, transparency, and societal impact, positioning themselves for success in the future. Are brands prepared for these transformative shifts? #BrandStrategy #PurposeDriven #BrandTransparency #BrandInnovation

In today’s fast-paced digital landscape, brands must go beyond the ordinary to truly stand out. Havas Media Network UK's new Group Head of Strategy, Emily Fairhead-keen, re-explores the concept of a ‘superhuman’ brand in her latest opinion piece for The Drum, 10 years on from her standout paper 'The Future of Brands is Superhuman', emphasising the importance of leveraging technology, empathy, and innovation to create exceptional customer experiences. Emily highlights that brands must prioritise genuine connections with their audience, understanding their needs and emotions. Utilising AI and data analytics to personalise and enhance customer interactions is crucial. Additionally, consumers are increasingly valuing brands that are socially responsible and environmentally conscious. The ability to quickly adapt to market changes and consumer trends is also essential. As we move forward, Emily suggests that the brands which will thrive are those that can seamlessly blend human touch with technological prowess. So let’s embrace the future and strive to be ‘superhuman’ in our brand strategies💡✨ Read the full piece in The Drum: https://lnkd.in/dSB8TG3P #Superhuman #BrandStrategy #Innovation #CustomerExperience #MarketingTrends

"The Future of Measurement: Use AI to Optimize Brand Building" Tue, Oct 29, 2024 1:00 PM ET https://bit.ly/4fmR1D7 It can be tough to ensure that your campaigns are delivering the brand outcomes you need. But thanks to holistic brand lift measurement—an alternative to traditional brand lift studies—it’s now possible to uncover key drivers of media performance and recommendations for optimizing growth. Brands using this approach have seen up to a 55% improvement in brand lift and increased media efficiency, according to data from Kantar. Hear how brands can use AI-driven media and creative measurement to shape their media planning strategy and brand growth. ***  Why marketers should move beyond traditional brand lift studies and focus on identifying key brand drivers to optimize media planning more effectively and rapidly ***  ***  How AI-driven measurement tools provide actionable recommendations for improving channel optimization, audience segmentation, and more ***  ***  How an AI-powered holistic campaign analysis can enhance media planning and contribute to stronger brand building ***  Speakers: ***  Ryan Brendle , Global Head of Marketing Science, Reddit ***  @Bridget Nelson, Head of Brand Performance and Audience Research, MassMutual ***  Jeremy Jones, VP, Media Analytics, Kantar, North America ------------ ------------

The future of branding is evolving rapidly; as we approach 2025, here’s where forward-thinking brands are headed—and what they’ll need to get right: 1. **Hyper-Personalization**: AI and data are driving brands towards bespoke products and experiences tailored to individual preferences. However, maintaining a balance between personalization and privacy is crucial for building trust. 2. **Transparency and Authenticity**: Consumers are demanding radical honesty about values and societal impact. Global brands face the challenge of consistently delivering transparency across markets and operations. 3. **Immersive Ecosystems**: Leading brands are transitioning from selling products to creating experiences that blend digital and physical realms, enhancing customer engagement. 4. **Purpose-Driven Activism**: Young, values-driven consumers expect brands to take meaningful stands on societal issues. Aligning these efforts authentically with a brand’s core purpose is essential to avoid backlash. 5. **Evolution of Influencer Marketing**: Building trust now involves fostering long-term partnerships with creators and empowering employees to share the brand story, moving beyond transactional campaigns. 6. **Rapid Innovation**: Brands must innovate faster than ever, reimagining offerings and business models while maintaining a focused strategy. Success in this dynamic environment requires agility, purpose, and care. Brands that navigate these trends effectively will meet the growing demand for personalization, transparency, and societal impact, positioning themselves for success in the future. Are brands prepared for these transformative shifts? #BrandStrategy #PurposeDriven #BrandTransparency #BrandInnovation

🌟 Marketing Trends 2025: Key Insights for Brands to Lead the Way The future of marketing is here, and Kantar's Marketing Trends 2025 Report highlights crucial shifts that brands need to embrace to thrive. From personalized video experiences to generative AI and sustainability, staying ahead of these trends will be vital for success. Here's a quick summary: 1️⃣ Video Rules the Game 55% of marketers plan to increase budgets for streaming video in 2025, while 8% will reduce traditional TV spending. Strategy: Combine the reach of TV with the personalized engagement of streaming. 2️⃣ Social Media: Stand Out or Fade Away Attention to ads on social media dropped from 43% (2023) to 31% (2024). Tip: Gen Z loves music, Millennials value emotional and social connection, and Boomers respond to humor. 3️⃣ Generative AI: A Double-Edged Sword 68% of marketers are optimistic about AI; however, 43% of consumers distrust AI-generated ads. Brands need to balance AI's efficiency with authenticity and transparency. 4️⃣ Sustainability Drives Loyalty 93% of global consumers aim for sustainable living. Sustainability adds $193B in brand value to the world's top 100 brands. 5️⃣ Creative Communities Build Trust The creator economy may grow to $480B by 2027. Collaborate authentically with creators to resonate with their communities. 6️⃣ Diversity & Inclusion: A Winning Strategy 80% of global consumers are influenced by brand inclusion efforts, rising to 89% in emerging markets. Authentic representation matters more than ever. 7️⃣ Demographic Shifts Open New Doors Household sizes shrink, while premium and niche markets grow. Strategy: Tap into high-spending segments like single consumers. 8️⃣ Product Innovation: Evolve or Disappear Brands that innovate grow 2x faster than those that don't. Example: Oreo expanding into ice cream. 9️⃣ Retail Media Networks (RMNs) RMNs may account for 25% of U.S. ad spend by 2028. Leverage retail data for precise targeting and improved ROI. 🔟 Livestreaming: Long-Term Strategy In China, livestreaming will drive 20% of retail sales by 2026. Tip: Use authentic storytelling to connect directly with audiences. 🚀 2025 is not about choosing one trend over another but integrating them for a holistic strategy. Which of these trends do you think will reshape the future of marketing the most? #MarketingTrends2025 #DigitalMarketing #Innovation #Sustainability #SocialMedia #AI

To boldly brand in 2025, an agile, future-thinking approach is required. The landscape is dynamic, with technology continuing to change how we shop and interact with brands. By prioritizing customer experience, staying attuned to technological trends, and building an authentic brand, you’ll grow your business at warp speed. The rise of Gen Z as a primary consumer group will influence how brands market their products, with a preference for authenticity, inclusivity, and personal connection. They expect hyper-personalized experiences. AI tools can help brands offer tailored recommendations, customized products, and individualized marketing campaigns. Online channels are by far, the most effective way to build brand awareness and loyalty. Social media, websites, and online marketplaces should be your primary launchpads. Collaborating with micro-influencers or content creators will be vital. Gen Z and Millennials trust peer recommendations more than traditional advertising. People will want to know not only what brands do but why they do it. Transparent communication regarding business practices, product ingredients, and brand mission will win trust. A compelling brand story that is relatable and resonates emotionally will help build stronger connections and loyalty. Bold brands in 2025 will be those that connect on a human level. Brands will need to stay ahead of consumer demand by utilizing predictive analytics to forecast buying patterns. Leveraging data analytics to track customer behavior, sales trends, and marketing effectiveness will be critical. Regularly collecting and analyzing customer feedback will help you refine your offering and brand messaging. Launching a brand in 2025 will require a mix of traditional business strategies and modern, innovative approaches that reflect shifting consumer behaviors, technological advancements, and global trends. We engage our 30 years of brand-building experience to help you boldly brand where no brand has gone before. https://lnkd.in/eaK9hKX #branding #design #creative #websites #logos #positioning #sales #business

As marketing trends evolve, 2025 is ready to redefine how brands connect with their audiences. Here are four key trends set to shape the future of marketing: 1. The Power of AI in Marketing Advancements in AI are revolutionising marketing forever. From integration into real-time brand monitoring to optimising content for AI-driven platforms, this technology is set to be a game-changer. AI will streamline processes, enhance personalisation, and enable adaptive storytelling at unprecedented speeds, reshaping how brands engage with consumers. 2. Omnichannel Marketing A unified brand presence across digital and physical touchpoints will be critical. Omnichannel strategies ensure consistency in messaging and customer experience, creating trust and loyalty. As audiences interact with brands across multiple channels, seamless integration will differentiate leaders in the field. 3. Nostalgia Marketing Connecting with audiences through nostalgia is making a comeback. By tapping into fond memories, particularly from the 1990s and early 2000s, brands can evoke strong emotional responses. Nostalgia marketing creates a sense of connection and trust, helping brands stand out in a competitive market. 4. Educational Content and Thought Leadership Quality content remains at the core of successful marketing. Educational materials like tutorials, webinars, and in-depth guides establish brands as industry leaders. Thought leadership not only builds authority but also creates lasting relationships with audiences by providing real value. To learn more about how your brand can harness these trends, get in touch with us today! #DigitalMarketingTrends #AIIntegration #OmnichannelMarketing #NostalgiaMarketing #ThoughtLeadership

Hi My Dear connection, I Happy to Share My Article, My Topic is "The Impact of Digital Transformation on Brand Strategy" Digital transformation has revolutionized brand strategy, redefining how businesses connect with their audience. The rise of digital platforms enables brands to reach consumers instantly, breaking geographic barriers. Social media, websites, and e-commerce channels have become critical for establishing brand identity and engaging with customers in real time. Data analytics plays a pivotal role, providing insights into consumer preferences and behavior, which brands use to personalize marketing efforts. This shift toward personalization enhances customer loyalty and retention. Additionally, technologies like AI and automation streamline operations, making campaigns more efficient and cost-effective. However, digital transformation also increases competition, demanding constant innovation to stay relevant. Brands must prioritize transparency, adaptability, and consistent communication to build trust in this dynamic environment. In conclusion, digital transformation offers unprecedented opportunities for brands to grow but requires strategic planning to leverage its full potential. #snsinstitution #snsdesignthinking #designthinkers

What if your marketing strategy is missing this one crucial element? 🚀 In today’s fast-paced market, traditional strategies just don’t cut it anymore. With customer preferences evolving faster than ever, successful brands are those that constantly innovate while staying rooted in core values. Here’s what’s working for leading brands in 2024: 1. Personalized Engagement: It’s not just about reaching customers; it’s about resonating with them. Find ways to make your audience feel seen and heard. 2. Brand Identity Consistency: Consumers are drawn to brands that feel authentic. A strong, consistent brand identity across platforms builds loyalty and trust. 3. Strategic Use of Technology: AI and analytics aren’t just trends—they’re transformative tools. Successful brands are harnessing these to deliver unique experiences and real-time insights. Are you incorporating these elements into your strategy? Let’s discuss—what’s been your biggest takeaway from recent marketing shifts? 💬👇 #Innovation #DigitalMarketing #BrandStrategy #CustomerEngagement #MarketingTrends

🌟 Transform Your Brand with Humanization & Personalization in 2025! 🌟 In the ever-evolving digital landscape, connecting with your audience through brand humanization and personalization is vital. Discover how these strategies can lead to authentic relationships and tailored experiences. 🤝✨ 🔍 Key Insights: Data analytics for audience understanding 📊 Authentic content creation 🗣️ Personalized strategies with AI 🤖 Trust-building through ethical practices 🤝 Explore these strategies further and see how Sublyme Digital can elevate your brand in 2025. 🚀 👉 https://lnkd.in/gxYZ--uJ #DigitalMarketing #BrandHumanization #Personalization #MarketingTrends #SublymeDigital