Lindsay Rogers’ Post

MAD//Pod: Liquid Death VP Marketing - "I wanna give away a fighter jet" 🚀 From tasering the haters, to turning troll comments into songs + giving away a fighter jet, Liquid Death is the world’s noisiest, fearless and most disruptive brand. In our latest episode, Daniel Murphy shares their secrets on how they are making water cool + making marketing fun.

Who says your marketing has to be dull just because your industry is? 📢 Ash Wilks 🎬 gives a great example in the latest episode of the Bear Business Vodcast, of a Car Warranty company who wanted (warranted 🙊) to be different and produced a six part drama series 👔. Why does it pay to be creative in boring industries? 💷 I'll tell you why: Humanise Your Brand Show the people behind the product, making your brand more relatable. Engage Audiences Entertain and engage potential customers, turning passive viewers into active participants. Address Pain Points with Humor Use comedy to highlight common frustrations in a light-hearted way, making the solutions you offer more appealing. Stand Out from Competitors Differentiating your brand in a crowded market by being bold and unique. What's the best creative campaigns you've seen from boring industries? #marketing #strategy #video #business #insights

Have you ever surprised your customer? Have you brought them delight? Well, today’s episode is all about the marketing power of “surprise and delight” as perfected by brands like Disney. We look at ways a small business can apply these strategies to improve their brand experience and bring more value to their audience by leveraging the psychological power of surprise. Episode link in comments ⬇️⬇️⬇️

Listen in to my Leadership LevelUp podcast conversation with Demetri Morris, Founder/CEO of MORR about his leadership journey and lessons learned!

Our latest Chew On This CRO episode is live! Today, we're diving into the nuances of brand development, the importance of understanding proper product marketing... And everything in between. Click the link below to watch the full episode! https://lnkd.in/edPQRiRE

Fascinating insights from Mike Cessario the founder of Liquid Death, during this talk. For those unfamiliar, Liquid Death is essentially water in a can, but it’s brilliantly marketed to look like a beer can, targeting individuals who might not usually opt for water. Mike’s journey is a masterclass in the power of branding. He’s entered one of the most competitive markets, the bottled water industry, without any significant product differentiation, aside from packaging water in a can. Yet, he’s managed to make Liquid Death a standout brand. By appealing to a younger audience, particularly those who would typically gravitate towards energy drinks, Liquid Death has carved out a unique identity in a crowded space. Mike’s approach underscores his belief that “the brand is the moat!” A compelling reminder of how strong branding can influence behaviour. Please listen on link below 👇 https://lnkd.in/dYTfDYM5

🚗 Better Late Than Never: Jaguar’s Rebrand Edition 🚗 We’re late to the party, but trust us—it’s worth the wait! In Episode 73 of The True Group 5-Minute Fix, Patrick Lambert and Ben Collins tackle the hotly debated Jaguar rebrand: 🔘 A bold pivot or a brand blunder? ☎️ Is abandoning heritage the right call? 😬 Can great marketing save a product that doesn’t deliver? We may have taken our time, but this episode is packed with fresh perspectives and sharp insights. 🎧 Tune in now → https://lnkd.in/eCECAkHQ 🟢 Or listen → https://lnkd.in/ejXJe-nG (P.S. What’s your take—branding brilliance or disaster? Drop your thoughts below! 👇)

💡 convenience doesn't always mean speed and 💡 friction that ADDS to the experience The Diary Of A CEO's Steven Bartlett spoke with Trevor Noah about A LOT of powerful topics in this episode, and this one story about his experience as a VIP at an amusement parks forced the question... We're often focusing on reducing friction for our consumers but have you ever considered that the friction can allow users to fully appreciate the moment? Consider a premium coffee experience that demands careful attention to opening the bottle. Or a kids snack that forces use of fine motor skills to access the snack. Or the sauce starter that isn't enough on it's own but instead inspires users to be more creative in planning their next great meal. Convenience is not always about reducing steps to an end. It can also be about making the moment accessible while still allowing the fullness of the experience to exist. Challenge your thinking on convenience and friction. Any ideas come to mind? Find the link to full episode in comments. ⭐⭐⭐⭐⭐⭐⭐ Follow me for more insights on brand positioning!

In episode two we take a look at Liquid Death and their wildly creative and unconventional brand approach!

🌟 Missed our 2025 Marketing Trends webinar? We've got you covered! 🌟 If you couldn’t join us on Wednesday, don’t worry - you can still catch all the insights from our Associate Director, Laura Sprinks, and Creative Director, James Cuff, as they explored: ✅ Upcoming marketing trends for 2025 ✅ Key strategies to future-proof your brand ✅ Game-changing technologies that will shape the industry 📽️ Watch the webinar now and make sure you’re ahead of the curve as we enter an exciting new era of brand marketing! https://lnkd.in/g2RiYkG3 4o