Brilliant thought piece by the brilliant Skye Yang. The content ecosystem is rapidly changing and shaping culture. Check out the below to find out how brands can harness modern storytelling ⬇️
Check out my WARC op-ed: Imagine scrolling through your phone on the subway, and suddenly—you’re hooked—a dramatic story unfolds in under a minute, leaving you craving the next episode. Welcome to the world of #MicroDramas — bite-sized, binge-worthy storytelling that’s reshaping entertainment and marketing. During a recent trip to Beijing, I saw commuters glued to these 1-2 minute episodes—even cyclists with one hand on the handlebars (risky, but committed!). With 55M downloads and $146M in global spending in early 2024, this isn’t just a trend—it’s a marketing opportunity. 🚀 Fast, cost-effective content 📲 Seamless product integration 🎭 Interactive storytelling Could micro-dramas be the next big thing in advertising? I break it down in my #WARC op-ed. What do you think—will this take off in the U.S.? Drop your thoughts below! ⬇️ #MicroDrama #advertising #mindshare #groupm #marketingtrends Mindshare GroupM