Let's talk about ad recall. Of course, stand out creative is important. But, as video advertising has become more fragmented over the years, advertisers can't forget to consider the environment in which the ad is viewed when placing media buys. Recent data from Thinkbox reveals that context is key in video advertising recall. They found that people are more likely to remember ads viewed on televisions versus other devices in the home. Here are a few more key points: ➡️ Ad recall increases by 23% when viewed in a group setting ➡️ The right in-home advertising context can increase ad recall by up to 6.3x ➡️ High quality, professional video content drives 60% higher ad recall than non-professional content We can help get your brand's message on TVs, and those second and third screens in the home, to ensure your ads have the biggest impact possible. Send us a DM or drop a comment if you'd like to chat about your advertising goals! 🔗 Link to the full study: https://lnkd.in/g_fjMsTf #videoadvertising #mediabuying #adrecall #advertising #television #OTT
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Senior Automotive Media Strategist at Effectv | The Best of Digital, The Power of TV.
Best Device for Ad Recall? 📺 TV Screens Drive the Highest Ad Recall of ALL Devices #tv #advertising #effectvinsights #marketing #localadvertising
Let's talk about ad recall. Of course, stand out creative is important. But, as video advertising has become more fragmented over the years, advertisers can't forget to consider the environment in which the ad is viewed when placing media buys. Recent data from Thinkbox reveals that context is key in video advertising recall. They found that people are more likely to remember ads viewed on televisions versus other devices in the home. Here are a few more key points: ➡️ Ad recall increases by 23% when viewed in a group setting ➡️ The right in-home advertising context can increase ad recall by up to 6.3x ➡️ High quality, professional video content drives 60% higher ad recall than non-professional content We can help get your brand's message on TVs, and those second and third screens in the home, to ensure your ads have the biggest impact possible. Send us a DM or drop a comment if you'd like to chat about your advertising goals! 🔗 Link to the full study: https://lnkd.in/g_fjMsTf #videoadvertising #mediabuying #adrecall #advertising #television #OTT
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In my COMM 231 class this week, we have been discussing how effective advertisments can make or break the increase of sales. Some ads can cause viewer to misinterpret the message or target if it is too distracting. The creativity of the ad can get in the way of the clarity of the message and lessen the increase of sales. Here is an article that talks more in detail about what happens when ads are too creative. #COMM231 https://lnkd.in/d3DU_MxC
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Driving Leads Via Meta Ads || Learning Google Ads || Hobbyist programmer || Divisional Table Tennis Champion (2019-2020)
After testing different ad formats, you may find that video ads perform the best, leading you to stick with them indefinitely. this is a missed opportunity. Instead of abandoning unsuccessful formats entirely, consider creating a separate campaign for these underperforming ads. Revisit them periodically, make adjustments, and test again. You never know, you may even find some ad formats that can beat your current ones
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Stop Obsessing Over Finding Winning Ad Creative: Do you actually need to find a winning ad creative? It’s possible that you do, but you’re doing it all wrong. Where Advertisers Go Wrong If you created multiple ads, stop obsessing over distribution. Most of your budget will go to one ad and a lot less will go to others. It’s possible nothing will... Read more » The post Stop Obsessing Over Finding Winning Ad Creative appeared first on Jon Loomer Digital.
Stop Obsessing Over Finding Winning Ad Creative
https://www.jonloomer.com
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The Goal of Dynamic Creative and Flexible Ad Format: That’s not what it’s for… I see so many advertisers using Dynamic Creative or Flexible Ad Format, and they get frustrated because they can’t view the winning combination. They’re looking for a post ID or breakdown that shows the exact combination of elements that led to the best results. This is a complete misunderstanding of... Read more » The post The Goal of Dynamic Creative and Flexible Ad Format appeared first on Jon Loomer Digital.
The Goal of Dynamic Creative and Flexible Ad Format
https://www.jonloomer.com
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This is even more proof of why Attention needs to be a part of your measurement toolkit if you value media quality and performance. MFA sites, while appearing high-performing when evaluated on isolated KPIs like clicks and viewability, actually deliver 7% less overall attention on display ads and 28% less on video compared to other media. The most extreme MFA sites perform 25% below the attention baseline. This subpar performance is due to poor exposure factors such as intensity, viewable time, share of screen, presentation, and audibility, rather than engagement factors like screen touches, screen reorientation, and video/audio playback control interactions. This underscores the need for comprehensive attention-based measurement that considers both exposure and engagement like Authentic Attention from DoubleVerify.
DoubleVerify: MFA Impression Volume Increases by 19% Year-Over-Year Fueled By AI Advances
businesswire.com
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Ever wondered about the ideal length for a video ad? Studies reveal that 6–10 second ads can boost sales by up to 72%. That’s the sweet spot for grabbing attention without losing interest. In advertising, sometimes less is more. To test this, compare performance across different ad lengths and focus on crafting strong openings that deliver value in seconds. Whether it’s a bold hook or clear messaging, make those first moments count. What ad format works best for your campaigns?
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What makes an ad truly effective? Is it the brilliant idea behind it or the jaw-dropping execution? The truth is, it’s both! Ad concepts and ad creatives are like the dynamic duo of the advertising world – Batman and Robin, peanut butter & jelly, or my personal favorite, pizza, and Netflix. But what exactly are these two elements, and how do they work together to create advertising magic?
Ad Concept vs Ad Creative: The Dynamic Duo of Advertising
https://adsmatic.ai
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Local SEO | Google Ads | Conversion Tracking Expert | Local Search Specialist at Viva Naturals
August Update from IAB Shows Ad Spend & Opportunities For Growth In 2024 via @sejournal, @gregjarboe Get insights into the shifting ad spending trends and strategies for growth in the Interactive Advertising Bureau's 2024 Outlook study. The post August Update from IAB Shows Ad Spend & Opportunities For Growth In 2024 appeared first on Search Engine Journal.
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Dive into the #FutureTitansofAdvertising through MediaRadar, Inc.'s recent blog post! It highlights the up-and-coming challenger brands that are innovating in advertising by experimenting with unique media combinations, inventive creatives, and strategic business approaches. https://gag.gl/WQCQUP
2024 Advertising Titans: Unveiling Major Players and Emerging Contenders
mediaradar.com
President at Media Dynamics Inc.
8moAgreed. It's a function of screen size coupled with eyes-on-screen or dwell time, but the nature of the program content is also critical as it affects the viewer's mindset and general levels of attentiveness. For example, if someone is watching "The Today Show" while getting ready to grab a bite of breakfast, get dressed and go to work, he/she has lots of things to think about and less motivation to focus on what an ad message is claiming. In contrast, a person who has been watching a taut detective drama in prime time and following the lead characters and the plot intensely---is more focused on what's on the TV screen and less likely to leave the room when a commercial break appears lest some of the drama is missed when the break is over---hence the commercials--when relevant---are more likely to be watched.