LawBARD podcast: WCAG and ADA compliance

So, what might your clients be saying about you? 👀 Let’s take a closer look at what the Law Firm Marketing Club's What Clients Want research revealed and explore how you can ensure your first impression leaves no room for doubt. From responsiveness to grammar, from empathy to preparedness, every detail contributes to a client's perception of your law firm. https://lnkd.in/eJjkkttH #Law #Legal #Marketing

📚Storytelling can be a powerful part of Law Firm Marketing and building your personal brand as a Lawyer. Here's how: By sharing stories, you can: • Humanise your law firm's image and resonate with potential clients on a deeper level. • Illustrate how you've helped individuals and businesses overcome legal challenges. • Make your target audience feel understood and supported, which makes them trust you. • Differentiate your firm from competitors by showing your unique approach and values. • Create a memorable image that potential clients can connect with. For lawyers and law firms, marketing shouldn't just be about promoting your services on your website or blog; it should also be about your results, your activities and the unique character you bring to the table. Some simple ways to achieve this are: → By highlighting successful case studies and client testimonials → Talking about your firm's history, values, and mission → Showcasing your team members and talking about their expertise and passions → Sharing behind-the-scenes stories and day-to-day activities, including team meetings, community involvement, and office culture Embracing #storytelling has helped many lawyers and law firms build the credibility and trust they need to grow their legal practice, and as independent individuals. But leveraging storytelling isn't just specific to law firms - it's an essential part of marketing that works across most industries and sectors. Are you using storytelling in your marketing strategy? Share your thoughts with me below! -------------------------- If you need help attracting more warm leads, enquiries, and consultations to your law firm, book a call with me and let's discuss how I can help. Click the link below 👇 https://lnkd.in/dahWbCef #legalmarketing #uklaw #lawyer #lawfirm

As you plan your law firm's content calendars for 2025, here are 10 videos to consider producing in the year ahead. In our Law.com article, "Top 10 Law Firm Videos to Produce in 2025," Rob Kates and I discuss how firms may demonstrate their culture, value propositions, strengths, and successes by creating intentional and purposeful video content. Read the full-text article here (subscription): https://lnkd.in/ezFTx4dc Key take-aways are highlighted in this video. What videos will your firm produce in 2025? 1. Thought Leadership Videos 2. Legal Innovation Stories 3. Firm Values Videos 4. Event Sizzle Reels 5. Practice Overviews 6. Attorney Bio Clips 7. Recruitment Videos 8. DEI Commitment Videos 9. Pro Bono / Community Impact Profiles 10. Annual Highlights Videos #legalmarketing #lawfirmmarketing #lawfirmvideo #videoproduction #contentstrategy

Why You Need To Have A Social Media Presence To Get More Clients. This is a conversation I had with a friend of mine named Dan. Here’s a skilled content marketer who’s helped lawfirms leverage content to grow their law firms. In 2025, it’s is a must for you to make content online because your future clients are expecting you to be online. How else will you be able to nurture potential clients and build long term trust / relationship with them FOR FREE without video content? Let me know your thoughts on this video: Behind The Legal Lens: Law Firm Content Expert Explains Why You Need Video For Your Firm.

Have you ever wanted to peep behind the curtain and see what actually happens when a lawyer starts a law firm? Now you can! This is my second podcast installment of the "Tom's Trek" series. We are following Attorney Thomas Hartin as he plans and opens his family law practice on Long Island, New York. In this week's podcast we discuss: 1. Launching Tom's website 2. Setting up a Google My Business profile and initiating SEO efforts 3. Understanding the local legal landscape and assessing competition 4. Securing office space and planning for local marketing strategies 5. Practical steps for effective online presence and client acquisition Tune in for a behind-the-curtain look at starting a law practice from scratch. Get the podcast link in the first comment below.

Let's talk about something important for new law graduates and young lawyers dreaming of launching their own law firms: building a strong personal brand and becoming a recognized authority before opening your law firm. (This post is part of a two part series on how young lawyers can build a personal brand + optimize their online presence before establishing their own law firm) Here’s how to get started on building your personal brand as a young lawyer: → Define Your Unique Brand: What makes you different? What's your specific area of legal passion? Your personal brand should highlight your expertise and the unique value you bring to clients. This personal brand will be the foundation of your future firm's reputation. → Become a trusted expert in your field through your content: Regularly create and share valuable content that establishes you as a thought leader. ↳ Write high-quality, targeted blog posts on your website that directly address your ideal clients' concerns. ↳ Share engaging content on platforms like LinkedIn, where you can contribute to industry discussions, network, and share your expertise. → Create short, informative videos on platforms like YouTube that make complex legal topics accessible to a wider audience. → Consider guest blogging on other websites to expand your reach within the legal community, or starting a podcast that targets your niche. → Network Strategically (Both Online and Offline): Building relationships is key to your success. ↳ Actively participate in online forums and groups, especially on LinkedIn, to connect with other attorneys and potential clients. ↳ Attend local events and join industry groups to make in-person connections. ↳ Offer to present to trade groups or industry publications to share your knowledge and get your name out there. ↳ Connect with other lawyers and offer to take cases that are too small for their firms. By focusing on building your personal brand and establishing yourself as a thought leader, you’ll lay a strong foundation for attracting your ideal clients. Remember, your personal brand should be your biggest asset when it comes to positioning yourself as a local expert in your chosen area of expertise.

In their latest article, TOMD talks about lead magnets and how they can help your law firm. If people are engaging with your content, there's a strong chance they may be interested in your services. Read the full article here: https://lnkd.in/dMuNje7A #LeadMagnet #LegalMarketing #ClientEngagement #LegalInsights #TOMD

Think again before you start a law firm… You’ve been practicing law for some years now, and you think you’re ready to start your own firm. That’s amazing! But... If your entire plan is: 'n Build a website 'n Start a blog 'n Create social media accounts 'n Sit back and wait for clients to come flooding in... Dead that thought right now! There are millions of law firms globally, with 500k in the U.S. alone. And it’s 2024 — almost every law firm has a website, runs a blog, and is on social media. The real question is: how do you do those exact same things *differently*? Here’s how: 'n Build your website, but make sure EVERY page is optimized to help you rank higher on search engines. A simple way to do this? Add meta descriptions. 'n Post blogs regularly, but focus on quality over quantity. No need to pump out 20 posts a week. 'n Choose ONLY one social media platform and post engaging content consistently. Pro tip: turn your blog posts into social media content so you never run out of things to say. Why you should listen to me? Because most people needing your legal services will start their search online — that’s why. Starting a law firm is a huge achievement, but it’s also a lot of work. It’s no surprise only half of new law firms make it past the first 5 years. The competition is crazy! How to cut through the noise? Be different. And these steps are a great way to get started. Repost to help your lawyer friends and colleagues.

🔍 Quick SEO Tip for Law Firms! 🚀 Is your law firm attracting irrelevant leads? Time to refine your Google Business Listings! Keep it updated, relevant, and client-focused for maximum impact. 💼 Connect with us at Lawyer Mastermind Podcast for more legal marketing strategy tips and guides! 🎧 #LegalMarketing #SEOtips #JurisDigital #LawyerMastermind #LawyerSEO #GoogleBusiness

The 3 absolutes that make your law firm unforgettable… Trust. Connection. Authority. These aren’t just buzzwords, they’re the foundation of a law firm that stands out and attracts high-value clients. In today’s digital landscape, nothing builds them faster than video storytelling. A brand video doesn’t just tell people what you do, it shows them who you are and why you’re the only choice. It creates an emotional connection, builds instant credibility, and positions your firm as the trusted leader before a client ever makes contact. Your competitors are fighting for attention. The firms investing in high-impact video content are the ones winning. Will yours be one of them? 🎥 Let’s bring your brand to life. Click the link below to view our portfolio 👇 . . . #law #lawfirm #legal #attorney #consultant #marketing #brand #lawyer #Justice #LegalCommunity #LawyersOfLinkedIn #LawPractice #LawFirmMarketing #digitalmarketing #LegalServices #AttorneyAtLaw #LawyerLife #LegalAdvice #CorporateLaw #LitigationSupport #BusinessLaw #LawPractice #TrustAndEstateLaw #CriminalDefense #PersonalInjuryLaw