Laurent-David Hostyn’s Post

PostPilot grew 4,281% in 3 years and is # 67 on the inc 5000 list. They do 1 thing better than anyone else I've seen. Here's what you can learn from them: If you ever want to see what good B2B SaaS social proof looks like, PostPilot is putting on a masterclass. Every page of their website has some element of social proof. Every. Single. Page. Whether its logos from popular brands, testimonials from CEOs/CMOs, or tweets posted in the wild. You can't help but start to feel like everyone who's anyone uses PostPilot. And that's the beauty of social proof. Done well, it starts to create a FOMO effect with brands. Being a brand founder, I can tell you first hand that FOMO is a huge driver for testing out software. If I see competitors or brands I respect using a new tool, then I want to use that as well. The underlying fear here is being left behind or a competitor getting an edge on me. It's such a powerful tool to leverage. But in my experience, most B2B SaaS companies heavily underindex on social proof. They may throw up a few logos and case studies and then call it a day. This is the bare minimum and you're leaving so much money on the table. B2B SaaS customers are people at the end of the day. They want to see who else is using your software before making a purchasing decision. So show them. Make buying your software feel so de risked that not using you means the brand is the odd one out. You do this through social proof. You can never have too much and most B2B SaaS cos don't have enough. Look at PostPilot for inspiration. They're absolutely crushing the social proof game and are one of the fastest growing companies because of it.

Appvizer & B2B Rocks Join Forces with Softonic 🤝  More details on this new adventure in the post below. Here's to a bright future together! 🚀

Clay is to B2B SaaS in the 2020s what HubSpot was in the 2010s. You probably saw it already - Clay just secured $62M in funding at a 500M$ valuation, and it's no surprise why. Just as HubSpot revolutionized inbound in the 2010s, Clay is transforming entirely the way B2B companies do outbound. Clay in numbers: 1. Integrated 75+ data providers 2. 10x YoY growth for 2 years straight 3. Powering growth for 2500+ companies, including Anthropic, Intercom, and Notion 4. A massive community split between Clay creators, Claygencies, and Clay experts. Clay has turned the once tedious process of manual account research into a system that can be automated by a single user. Clay has also created a new playbook for growing a B2B product and has built a massive community around it. It has also been a central piece in everything we do at ColdIQ. We use it to deliver results for clients with our agency and teach the participants of our ColdIQ Accelerator how to use the tool in the best way possible. We have been bullish on Clay since the beginning and we are now even more convinced that Clay is there to stay. Behind the product, there is also a great team so congrats to Bruno Estrella, Thomas Colitsas, Arturo Orozco, Kareem Amin, Varun Anand, and the entire Clay crew 👏

The Secret Sauce of Standing Out: It's Not What You Think Many B2B SaaS founders ask themselves: “Won't we get lost in the crowd if we position ourselves like our competitors?” The thing is: They're missing the small details that make a big difference. Let me explain. I recently stumbled upon a post by Anthony that got me thinking. He shared four ways to carve out a niche in a crowded market: 1. Focus on an overlooked value your customers care about. Think DuckDuckGo prioritizing privacy when Google doesn't. 2. Build for a specific sub-segment. Like Mercury creating banking services just for startups. 3. Introduce a game-changing feature. Remember when Salesforce brought CRM to the cloud? 4. Offer a new pricing model. DesignJoy's flat-rate unlimited design shook things up. But here's what really struck me: You don't need to reinvent the wheel to stand out. In fact, positioning in a known category is often easier than building a new one. Small tweaks to existing ideas can help you shine. It's like adding a pinch of salt to a recipe. Barely noticeable, yet it transforms the dish. So, how can you apply this to your B2B SaaS? Start by looking at your ideal customer profile. What small detail matters most to them? What tiny pain point can you solve better than anyone else? That's your secret sauce. Your unique flavor in a sea of similar dishes. Remember, it's not about being completely different. It's about being meaningfully different. In ways that truly matter to your audience. So, next time you're tempted to start from scratch, pause. Look at what's already working in your industry. Then ask yourself: How can I add my own special twist? Sometimes, the most powerful differentiator isn't a grand innovation, but a subtle shift in perspective that resonates deeply with your audience. #b2b #saas #messaging #positioning 

🚀 Creating a New Category vs. Standing Out: The Ultimate SaaS Dilemma 🤔 You’ve probably heard this before: "We don’t have any direct competitors!" While that sounds perfect, is it true? Or is your competition just hiding in plain sight? 👀 In B2B SaaS, this raises a big question—should you go all-in and create a whole new category or focus on standing out in the one you’re already in? Category Creation means inventing a new market and being the first to do something—like Zoom or HubSpot. You own the space, but it takes a lot of time, resources, and effort to educate the market and get people on board. High risk, high reward. 🎯 Then there’s Differentiation. This is where you take what’s already out there and improve it. Maybe it’s a killer feature no one else has, or your customer service is next-level. Less risky, but in a crowded space, it’s easy to get lost if your story doesn’t shine. ✨ So… what’s the right move? Should you be the next category king/queen, or double down on what makes you different? A few things to think about: 🔍 How crowded is your market? 💰 Do you have the budget to educate your audience from scratch? ⚡️ Is there an untapped pain point you're solving in a unique way? We’d love to hear your thoughts in the comments! Have you faced this decision before? What worked (or didn’t work) for you? Let us know below 👇 #B2BSaaS #GoToMarket #Innovation

Picture this: You've developed a powerful financial analytics platform tailored for businesses seeking to optimize their financial performance. Your platform offers a wide array of features because it is sexy to have bunch of features...right? Everything is there, from real-time data visualization to predictive modeling tools. However, despite the sophistication of your platform, many clients struggle to extract actionable insights and derive maximum value from its capabilities. C'mon! Was this really what you wanted for your clients? I bet it wasn't. I also bet you can do better....because a bunch of sexy features doesn't save the day. Don't let your app fall short of its potential! Join Stoked for their transformative webinar and equip yourself with the tools and knowledge to empower your clients and put the impact of your digital product on steroids...or any natural alternative such as fenugreek or similar. 😉 These guys have been in product development game for a decade now, check out some client reviews here https://lnkd.in/dMjFTScb. And of course, sign up for their free webinar here https://lnkd.in/etN8Fzg5

Could the Acquisition of Cacheflow Revolutionize HubSpot's Commerce Solutions?" ⚡️ The digital world was abuzz with excitement as HubSpot, a global leader in inbound marketing, sales, and service software announced their acquisition of Cacheflow - a startup renowned for its suite of tools designed to streamline the software sales closing process. Famed for their unique approach to configuring price quotations and subscription billing management services, Cacheflow is set to become a wholly-owned subsidiary once all dust from this groundbreaking deal settles. With this strategic acquisition 💼 HubSpot's CEO Yamini Rangan envisions an enhanced customer experience across their Commerce Hub platform - further solidifying its position in the market. Leveraging on features offered by Cacheflow such as accelerated workflows and meticulously crafted pricing models enables them to meet consumers' needs effectively in real-time 🕒 This integration aims at fostering innovation within commerce solutions through collaboration, thus presenting exciting opportunities not just for the company but also potential investors and customers alike. Be part of this new journey today ✨ Book a meeting! https://lnkd.in/dCnVzvB9 For more details on this movemaking event within Silicone Valley’s bustling startup scene🌉 check out TechCrunch's original article right here: https://lnkd.in/d76hjijB #Hubspot #Cacheflow #AcquisitionNews #CommerceSolutions #SoftwareSales #SubscriptionBilling #PriceQuotationTools #CorporateInnovation #StartupScene #TechCrunch

Could the Acquisition of Cacheflow Revolutionize HubSpot's Commerce Solutions?" ⚡️ The digital world was abuzz with excitement as HubSpot, a global leader in inbound marketing, sales, and service software announced their acquisition of Cacheflow - a startup renowned for its suite of tools designed to streamline the software sales closing process. Famed for their unique approach to configuring price quotations and subscription billing management services, Cacheflow is set to become a wholly-owned subsidiary once all dust from this groundbreaking deal settles. With this strategic acquisition 💼 HubSpot's CEO Yamini Rangan envisions an enhanced customer experience across their Commerce Hub platform - further solidifying its position in the market. Leveraging on features offered by Cacheflow such as accelerated workflows and meticulously crafted pricing models enables them to meet consumers' needs effectively in real-time 🕒 This integration aims at fostering innovation within commerce solutions through collaboration, thus presenting exciting opportunities not just for the company but also potential investors and customers alike. Be part of this new journey today ✨ Book a meeting! https://lnkd.in/dCnVzvB9 For more details on this movemaking event within Silicone Valley’s bustling startup scene🌉 check out TechCrunch's original article right here: https://lnkd.in/d76hjijB #Hubspot #Cacheflow #AcquisitionNews #CommerceSolutions #SoftwareSales #SubscriptionBilling #PriceQuotationTools #CorporateInnovation #StartupScene #TechCrunch

Could the Acquisition of Cacheflow Revolutionize HubSpot's Commerce Solutions?" ⚡️ The digital world was abuzz with excitement as HubSpot, a global leader in inbound marketing, sales, and service software announced their acquisition of Cacheflow - a startup renowned for its suite of tools designed to streamline the software sales closing process. Famed for their unique approach to configuring price quotations and subscription billing management services, Cacheflow is set to become a wholly-owned subsidiary once all dust from this groundbreaking deal settles. With this strategic acquisition 💼 HubSpot's CEO Yamini Rangan envisions an enhanced customer experience across their Commerce Hub platform - further solidifying its position in the market. Leveraging on features offered by Cacheflow such as accelerated workflows and meticulously crafted pricing models enables them to meet consumers' needs effectively in real-time 🕒 This integration aims at fostering innovation within commerce solutions through collaboration, thus presenting exciting opportunities not just for the company but also potential investors and customers alike. Be part of this new journey today ✨ Book a meeting! https://lnkd.in/dCnVzvB9 For more details on this movemaking event within Silicone Valley’s bustling startup scene🌉 check out TechCrunch's original article right here: https://lnkd.in/d76hjijB #Hubspot #Cacheflow #AcquisitionNews #CommerceSolutions #SoftwareSales #SubscriptionBilling #PriceQuotationTools #CorporateInnovation #StartupScene #TechCrunch

Could the Acquisition of Cacheflow Revolutionize HubSpot's Commerce Solutions?" ⚡️ The digital world was abuzz with excitement as HubSpot, a global leader in inbound marketing, sales, and service software announced their acquisition of Cacheflow - a startup renowned for its suite of tools designed to streamline the software sales closing process. Famed for their unique approach to configuring price quotations and subscription billing management services, Cacheflow is set to become a wholly-owned subsidiary once all dust from this groundbreaking deal settles. With this strategic acquisition 💼 HubSpot's CEO Yamini Rangan envisions an enhanced customer experience across their Commerce Hub platform - further solidifying its position in the market. Leveraging on features offered by Cacheflow such as accelerated workflows and meticulously crafted pricing models enables them to meet consumers' needs effectively in real-time 🕒 This integration aims at fostering innovation within commerce solutions through collaboration, thus presenting exciting opportunities not just for the company but also potential investors and customers alike. Be part of this new journey today ✨ Book a meeting! https://lnkd.in/dCnVzvB9 For more details on this movemaking event within Silicone Valley’s bustling startup scene🌉 check out TechCrunch's original article right here: https://lnkd.in/d76hjijB #Hubspot #Cacheflow #AcquisitionNews #CommerceSolutions #SoftwareSales #SubscriptionBilling #PriceQuotationTools #CorporateInnovation #StartupScene #TechCrunch