Laura Tate’s Post

So there are numerous compelling reasons why technology startups should use press releases. Press releases can help capture journalists' attention, expand reach beyond the current customer base, build trust among consumers, and garner interest from potential investors. For more insights on how #pressreleases can benefit your technology startup, listen to our latest podcast episode https://bit.ly/3VPWwmT #mediacoverage #pressreleases #marketing #startupmarketing

So there are numerous compelling reasons why technology startups should use press releases. Press releases can help capture journalists' attention, expand reach beyond the current customer base, build trust among consumers, and garner interest from potential investors. For more insights on how #pressreleases can benefit your technology startup, listen to our latest podcast episode https://bit.ly/3VPWwmT #mediacoverage #pressreleases #marketing #startupmarketing

So there are numerous compelling reasons why technology startups should use press releases. Press releases can help capture journalists' attention, expand reach beyond the current customer base, build trust among consumers, and garner interest from potential investors. For more insights on how #pressreleases can benefit your technology startup, listen to our latest podcast episode https://bit.ly/3VPWwmT #mediacoverage #pressreleases #marketing #startupmarketing

Founder-led content marketing? Chris Bakke was kind enough to join me for episode #54 of the Optimize podcast. This was a fun episode that you won't want to miss if you are an early-stage startup founder. You've probably seen one of Chris' viral posts. He has over 200k followers and has generated millions in revenue from his reach. Chris founded Laskie (acquired by Twitter) and Interviewed (acquired by Indeed in 2017). He's worked in product and sales leadership roles at X, Indeed, and Zillow. Recently, Chris posted a wonderful guide on Y Combinator's internal community, Bookface, about founder-led content marketing. It was such a helpful resource. I asked Chris to come on the pod to walk us through his playbook. In this episode, Chris explains his approach, tips, and tactics for going viral and how founder-led content marketing ultimately drives conversions for startups. Over the last few weeks, we've strayed a bit from purely content/SEO. It has been a lot of fun for me to explore growth/GTM more generally. Do you have any feedback? Next week, Stephan Cizmar of Lorimer Ventures joins me for episode #55. Stephan gets tactical and walks us through standing-up outbound sales motions.

It's podcast day again... From my experience, most companies that have created their brand story, then struggle to use it. They have the words they need to communicate what they do, but they have no idea how to take them from paper and bring them into real sales and marketing conversations. A quick win I recommend is to use them to tell your story in social media. Stop posting lost of random pictures of office parties or links to white papers, and start talking to readers about the things that they care about. The Problem, Want and Transformation sections of the brand script are perfect for headlines to stopping people scrolling. Then use the Guide, Plan and CTA sections to generate the main content. I go into this and far more in my latest podcast episode. Listen now on Apple Podcasts, Spotify or directly! https://hubs.la/Q02w7bYy0 HubSpot For Startups #storybrand #storytelling

Did you catch last year’s Podcast industry insights? This year, we aim to get 1000 respondents to make the survey even bigger and better. Last year, the team at Stripped Media gathered responses from 125 professionals, and the feedback was fantastic. We’re gearing up to launch this year’s survey in the next few days, to reach over 1,000 respondents. More voices mean more valuable insights, and we’re excited to share the findings with you. Want to see the results from last year? Connect with me and send me a DM! -------- Don't know me? I'm Kobi Omenaka: a B2B Content and Growth Marketing Specialist who shares tips and ideas to help Start ups and Scale Ups grow. I talk primarily about SEO, Podcasting, Growth and Content Marketing Got something to add? 📣 COMMENT Would others find it useful? ♻️ REPOST Want to see more like this? 🔔 🔔 CLICK NOTIFICATION BELL

How You Can Scale Your Content Distribution WITHOUT Hiring 👇 This approach is something called the sawdust approach. Step One: Long-Form Content The foundation of this approach is long form content, whether it’s a blog, newsletter, article, or podcast. This is the foundation of the sawdust approach. Step Two: Short-Form Content The "sawdust" is the short form bits you can take out of your long form content to distribute at scale across a variety of channels. Example: So let’s say you recorded a 45 minute podcast breaking down the best SEO practices in 2024 and you post that to Spotify, awesome. But you’re not maximizing your content distribution and reach by only posting that podcast and moving on.   In that 45 minute podcast there are 3-5 short sound bites that you NEED to clip and post in video format on TikTok, YouTube, and Instagram.    Those 3-5 sound bites can also be transcripted, edited, and be posted as written content on Twitter and LinkedIn.   Just like that, that one long form piece of content is now turned into 10+ other pieces of short form content. The Marketing Millennials

We ran our website through Google's NotebookLM to see what it would come back with. The result is a pretty convincing podcast segment (that you can barely stay awake listening to). However, this made us think about how the platform could be utilized as a marketing tool to make digital experiences more accessible to a broader audience. Imagine having a simple button that allows your website's content to be communicated in a conversational way. Have you tried running your website through #NotebookLM? What are your thoughts? #startup #accessibility #marketing #appdesign #uiux

🌱 Have you discovered the Ground Breaking podcast yet? If not, all episodes are available online! 🎙️ Kick off with the inaugural episode, Ground Breaking Podcast Episode #1: Marketing in Ag Tech – Best Practices and Tips for Reaching Your Audience. In this episode, Heather Tunstall interviews Kathleen Glass, VP of Marketing at AquaSpy, as they dive into the unique challenges of marketing in the ag tech space. Whether you have a full marketing team or you're handling it solo, Kathleen shares valuable insights on how to effectively connect with your audience. 🔗 All episodes are available at: https://ow.ly/TKu450TrkHM Check it out and let us know – what's your biggest challenge in ag tech marketing? #Agribusiness #DigitalFarming #AgTech #CropProtection #Sustainability #Agrimarketing

Marketing hasn’t really changed all that much. Yes, AI is the buzzword of the moment. Yes, tools are evolving faster than ever. But at its core? Marketing is still about building trust, creating connection, and solving real problems for real people. That’s why human relationships are having such a moment right now. Think about it: referrals, word-of-mouth, personal introductions— these are still the most powerful drivers of trust in a crowded market. And for early-stage startups or lean teams? This is where real marketing strategy comes into play: not in following a cookie-cutter “plan,” but in finding smart, creative solutions to make an impact with the resources you do have. It’s why I’m such a big believer in the power of podcasting for B2B tech. A well-done podcast is more than just content—it’s a connection engine. It’s a platform for building trust with your audience, for having meaningful conversations, and for creating something that stands out in a sea of sameness. So much marketing today feels... the same. And that sameness? It’s a massive opportunity for the companies who are willing to be brave enough to break the mold and try something different. That's why I love what Devin Bramhall and Margaret Kelsey are doing with Don't Say Content. And why their message resonates so much with what I see in the world of B2B podcasting. And for this show that means digging into marketing truths, challenging the status quo, and sparking conversations that we ALL need to be having. We’ve had the privilege of partnering with them to bring this show to life, and I have to say: Don’t Say Content is exactly the kind of podcast the B2B world needs right now. So, if you’re looking for inspiration on all of the above, check out the latest episode wherever you get your podcasts. Devin and Margaret are masters of flipping conventional marketing wisdom on its head, and every episode is packed with perspectives and stories that’ll get you thinking differently about what’s possible. Congrats on Season 5, Devin and Margaret! Thanks for continuing to lead this important conversation.