Lane Buschel’s Post

Exciting news! 🎉 Aqfer has achieved the AWS Advertising and Marketing Technology Competency in the Audience & Customer Data Management category. This recognition highlights our expertise in delivering scalable, innovative solutions that empower marketing professionals to leverage AWS for business growth and enhanced customer engagement. Our SVP of Product, Jeff Storan, says: "This competency underscores our commitment to providing best-in-class data management solutions for ad tech and martech use cases that harness the power of AWS." Want to learn how Aqfer can transform your marketing data management? Check out the full press release here: https://hubs.ly/Q02PHPbt0 #MarTech #AWSCompetency #DataManagement #DigitalMarketing

Oracle Advertising's closure signals a deeper, growing movement from brands. ➡️ https://hubs.ly/Q02F2hq90 On ADWEEK Voice discover why Oracle Advertising is really shutting down in this piece from our Head of Strategy, Identity and Adtech Zachary Van Doren and see how you can build your strategy back up. #OracleAdvertising #data #adtech

This recent post from Adweek's Zachary Van Doren is an important read explaining the "under the hood" reason for Oracle's exit from the land of adtech. "Despite its many acquisitions, Oracle failed to integrate these pieces into a marketing cloud stack that worked at a level that could compete with the likes of Adobe or Salesforce...I At the heart of the matter is Oracle's attempt to create a profitable business model within a very confined adtech model that left Oracle in the dust: "[Advertisers are] looking for unified customer data storage and streamlined intelligence across identity resolution, audiences, orchestration, modeling, and measurement—for less reliance on a dying framework and more flexibility to thrive in a new advertising future." https://lnkd.in/ets9GhAd

“While Oracle Advertising’s end-of-life may present some challenges to brands who are currently using the product, it presents a bigger opportunity to build a smarter advertising strategy, with a foundation built on first-party data.” https://lnkd.in/ghfXQn-C In the #MarTech industry, change is one of the few constants you can count on in my experience. This article from my friend Zachary Van Doren has some excellent insights and actionable advice both for marketers impacted by the recent Oracle announcement, and frankly, for all marketers and advertisers. Definitely worth the read. #MarTech #AdTech #Data #Marketing #MarketingStrategy #MarketingInsights #FirstPartyData #Marketers #Advertisers #Advertising

Big Data for influencing was a flop. So Oracle Advertising says goodbye. “But last week, an Oracle Advertising employee told a Moat customer to look for a new brand safety vendor, according to an email seen by ADWEEK. In Oracle’s latest communication, the tech giant told clients six products would no longer exist effective Sept. 30—Moat Analytics; Oracle Contextual Intelligence (formerly Grapeshot); Oracle Cloud Data Management Platform (including the BlueKai business); Data Append, Data Enrichment & Optimization; Digital Audiences, including OnRamp, Offline Targeting/DirectMail, Moat Reach and Cross-Device services.” https://lnkd.in/ekvxr5jr

Marketers, adtech just got shook up! Oracle has dropped out of the advertising game. Mike Pastore's article gives perspective on how it all came to this. Read it here: https://lnkd.in/e_TEA6hc Feeling lost in the adtech maze? This article is your map! #martech #marketingoperations #adtech #oracle

📣 Oracle's recent announcement to end its third-party ad business marks a significant industry shift. As we move toward a future dominated by #FirstPartyData, this decision underscores the inevitable transformation we've been anticipating. We've long believed in how critical first-party data is to performance marketing and paid media, and Oracle's move is a clear indicator of three things: 1️⃣ The industry is pivoting from #advertising targeted by third-party data to a more sustainable and effective first-party data approach. 2️⃣ Companies that haven't invested in first-party data strategies will continue to be caught off guard by these industry changes. 3️⃣ Other major players in the advertising space will announce similar withdrawals or significant changes soon. GrowthLoop's composable customer data platform (#CDP) leverages cloud data warehouses like Snowflake, Google BigQuery, and Amazon Redshift to enable brands to activate and use their first-party data effectively. This approach not only ensures compliance with evolving data privacy regulations but also enhances the precision and impact of marketing campaigns. By centralizing data in the cloud, GrowthLoop gives marketing teams a comprehensive view of their customers, ensuring that cross-channel campaigns are relevant and strategic. As the industry continues to shift, having a robust first-party data strategy will be crucial for staying competitive and driving meaningful customer engagement. The future of marketing lies in first-party data. #FirstPartyData #MarketingStrategy #DataDrivenMarketing #GrowthLoop #Oracle #Snowflake #BigQuery #Martech #CustomerData

Circana ProScores 🤝 #GoogleCloud This is exciting! Circana ProScores and data assets are now accessible in #GoogleCloud, marking a significant milestone in empowering #advertisers to navigate the complexities of consumer behavior with confidence, precision, and effectiveness 🎯📊. Find out more about the partnership below. #googlecloud #googlecloudpartners

Circana ProScores 🤝 #GoogleCloud This is exciting! Circana ProScores and data assets are now accessible in #GoogleCloud, marking a significant milestone in empowering #advertisers to navigate the complexities of consumer behavior with confidence, precision, and effectiveness 🎯📊. Find out more about the partnership below. #googlecloud #googlecloudpartners

Optimize your marketing strategy with Amazatic's Data Visualization Solutions. Amazon Marketing Cloud (AMC) offers a treasure trove of data, but deciphering its raw form can be a challenge. Amazatic bridges this gap with powerful data visualization solutions. We transform even unstructured AMC data into clear, intuitive dashboards that empower you to: Gain a 360-degree view of your marketing performance: Identify trends, track campaign effectiveness, and measure key metrics across all your Amazon advertising channels. Make data-driven decisions with confidence: Go beyond gut feeling and leverage visual insights to optimize bids, target high-value audiences, and maximize your return on ad spend (ROAS). Uncover hidden opportunities: Drill down into customer behavior patterns to discover new audiences and refine your targeting strategies for greater reach and impact. Future-proof your marketing with Amazatic. Our data visualization solutions are built with scalability and flexibility in mind, ensuring they adapt to your evolving marketing needs. Ready to unlock the true potential of your AMC data? Let's discuss how Amazatic can help you build a data-driven marketing strategy for long-term success. For more information visit - https://lnkd.in/gKtAyz-T #amazatic #AMC #amazonmarketingcloud #amazonmarketing #datainsights #datavisualisation #futurefirst