At Impatience Earth, we've been working with innocent drinks for the last two years, and are really proud to see them re-launch their Farmer Innovation Fund. Through the fund, we're trying to show (and learn!) what it really looks like to run a farmer-led fund, to derisk an agricultural transition, to have trust in and collaborate with your suppliers, and that it is possible to be driven by carbon reduction aims, but do so more holistically and centred on justice.
I'm biased, of course, but think it's a really exciting opportunity to experiment with how philanthropic capital can be used as risk capital within a business, and work towards a longer term vision of creating a model of how to source produce that is low in carbon, high in biodiversity, and supportive for farmer livelihoods.
WE'RE GIVING UP TO £1 MILLION IN GRANTS TO OUR FARMERS
In case you haven’t noticed, we’re big fans of fruit and veg. Huge. Can’t get enough of the stuff. If fruit and veg put on a concert, we’d be getting escorted off the premises for trying to get on stage.
As a B Corp business who squishes, juices and blends loads of it, we know we’ve got a responsibility to make sure there’s plenty of it for generations to come. That means growing it in a way that’s better for us, our farmers and the planet.
Drumroll at your desk, please. In comes our Farmer Innovation Fund.
It’s a £1 million pot of money, and it’s here to help the heroes growing our ingredients switch to regenerative farming. In other words, funding projects around things like low-carbon farming, more biodiversity and better livelihoods.
Our farmers pitch clever projects and if their pitch wins, they use the fund to trial practices that protect and improve soil health, cut emissions or the amount of water we use. All the good stuff we need to keep fruit and veg coming for years and years (and years and years. You get the picture).
We’ve set our sights on a pretty lofty target - halving the carbon footprint created by growing and moving the stuff we put into our drinks by 2030. And we’re hopeful the Farmer Innovation Fund plays a big part in getting us there.
We’ll be announcing the winners in June, so keep your eyes peeled and head to the page below for more.
https://lnkd.in/eF_ffGti
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1moThis is our EIF rock star in action! Congratulations to HeavyFinance again.