Kite Hill PR’s Post

It's almost Advertising Week! LoopMe CRO Lisa Coffey will be kicking off the week on stage with dentsu's Sarah Stringer, Deutsch NY's Karen Benson and Mediaplus Group's Jasmine Presson. Join us at 2:50PM on Monday, October 7th to hear these industry leaders share actionable insights on integrating performance media and brand advertising to achieve sustainable growth: https://hubs.li/Q02S8Z7m0 #AdvertisingWeek #AWNewYork24 #brandadvertising

Retail Media Fun Fact: Global retail media ad spend is forecasted to reach $160 billion, accounting for 20% of total digital ad spending. That's a clear indicator of where the future of advertising is heading! (Source: eMarketer) At Masaar Media, we help brands make the most of this new frontier. With strategic retail media services, your products can connect with customers in the moments that matter most. Ready to tap into this fast-growing channel and connect with audiences at the point of purchase? Connect with us to elevate your brand's retail media presence. Let’s build a strategy that converts! #RetailMedia #DigitalAdvertising #MasaarMedia #eCommerce #RetailTrends #BrandGrowth

To become the leading snacking powerhouse, we needed to unleash the power of media. We wanted a world-class agency partner to drive our growth agenda at Hershey. We're incredibly excited to be joining forces with Publicis Groupe and the creation of MiltonONE! Managing through a pitch process in 2 months is no easy feat, however it taught me a lot about our industry as a whole: 1. 🚨 People! Emphatically people!! Our industry has some incredible talent that are just waiting to be unleashed into a new era of advertising. 2. ❌ Removing pricing templates from the process will allow the agencies to focus on strategic thinking and remove the chase to the bottom on CPMs. 3. 🛑 Removing principal trading from the process allowed us to get the best and most transparent responses from all participants. 4. 💬 Being incredibly clear and concise on what you're looking for in a partner as well as providing clear feedback throughout the process starts building a transparent partnership from day one. (Building a partnership is the primary key to success with an AOR, read Jared Belsky book on "You Get the Agency you Deserve") Thanks to our incredible partners at MediaLink for helping us run an incredibly smooth and focused process to get us to the finish line! CC: Diana Naguib David Muldoon Annastasia Williams Valerie Mun Stephen Lese

🚀 Free Download: Retail Media Ad Serving Guide 🚀 Dive into the fast-growing world of retail media with this comprehensive Retail Media Ad Serving Guide! 📈 This guide covers everything you need to master retail media ad serving, including the evolution, current trends, and top strategies to launch a successful retail media network. Whether you’re new to retail media or looking to scale your network, this guide is packed with valuable insights and real-world examples from industry leaders. 🔑 What’s Inside:  ● The Evolution of Retail Media Ad Serving: How it started, where it’s headed, and why it's crucial for brands and retailers alike.  ● Best Practices from Top-Performing Networks: Learn from the best with case studies and examples from leading retail media networks.  ● Step-by-Step to Launch & Scale Your Own Platform: Actionable insights to help you build, launch, and grow a high-impact retail media network.  ● The Future of Retail Media Advertising: Where the industry is going and how to stay ahead. 👉 Ready to elevate your retail media strategy? Download the guide now and gain the insights you need to succeed in this booming space! 🔗 Get the Guide Here: https://lnkd.in/eWBebwWp #Retail #Advertising #RetailAdvertising #RetailMediaNetworks #MarketingTrends

For DTC marketers still working on holiday sales campaigns, don't forget about starting 2025 strong. We're here to help you think about where out-of-home ads bring real-life brand exposure around anchor events. If you've never integrated OOH with a digital campaign, you may not know where to start. That's what we're good at: using 100+ data sources and access to 1.2 million pieces of OOH inventory to find the right combination of assets to bring your brand to life in the real world. Check out our 2025 calendar of key events to get the creative juices flowing, but also know when to start planning a campaign to provide enough time for securing inventory. Link is in the comments.

Social media trends are evolving fast—is your strategy keeping up? Explore how creators can help you harness consumer trust and boost revenue through commerce media with the insights of Dominick Miserandino, CEO, RetailWire during his working group at Commerce Media Brand Summit! Learn more about these interactive discussions here - https://bit.ly/4eAEP1r. #CMBSummit #retailmedia #commercemedia #digitaladvertising #ecommerce #mediabuying

Why the biggest challenge for retailers will be deciding if they are media owners – it’s not just brands and agencies that are working hard to navigate emerging retail media opportunities – great piece in InternetRetailing from Lee LeFeuvre Chief Commercial Officer SMG on what retailers are having to think about. https://lnkd.in/ePwqed-T #retailmedia #advertising #B2BPR #thoughtleadership #marketing

Retail media is increasingly becoming both distinct advertising propositions in their own right and hubs that enhance other media and ad streams – working out where yours sits is one of the biggest challenges for 2025, says Lee LeFeuvre, Chief Commercial Officer, SMG #retailmedia #retailmedianetworks

Stuck in your old ways? Ditch the old ad strategies and try something bold, something different. Break the mould with last mile retail advertising that engages your audience at the right place and right time. Let's make your next campaign iconic. #theiconicgroup #motioniconsa #proximitymarketing #escalatorbranding #retailadvertising #oohmedia #brandwareness #retail #adstrategy

Some of the common dissatisfactions with traditional media agencies are a lack of transparency and accountability of results. There’s constant debate about which metrics actually matter, how to measure success, and what’s driving results. Too often, media gets boiled down to impressions, clicks, and vague reports that don’t actually tie back to what matters most—sales. One core problem is media agencies are often disconnected from the data that measures the north star metric of sales. They’re running campaigns without a clear view of whether the dollars spent are actually translating into revenue. And when it comes time to measure effectiveness, it’s a struggle to connect the dots, leading to frustration, confusion, and, at times, misleading conclusions. This lack of clarity means that brands are left in the dark, unsure if their investment is making an impact or just disappearing into the noise. Media should be accountable and directly tied to outcomes, but too often, it’s not. That’s where the real disconnect happens. #CPG #RetailMedia #advertising #RMN