Audigent launches Contextual product with The Trade Desk

Check out Audigent's video around our new Contextual integration with The Trade Desk - super stoked that this is finally out in the wild! If you work with TTD and want to learn more, let's talk 😄 Drew Stein Greg Williams Gina Cavallo Dave Rosner Ted Smith #data #contextual #programmatic

Expanding the capabilities of Audigent to meet the needs of the Marketer

Beyond excited to announce this new Contextual integration and next-gen product offering with The Trade Desk. Curation - up until this moment - has solely been a sell-side product with real time activation of these audiences previously only available through PMPs. Audigent’s new integration with The Trade Desk has changed this equation - allowing us to put these powerful “2.0” Contextual signals through the buy side and at the fingertips of so many of our brand and agency partners who enjoy the strong performance and scalability of our Contextual data. Cognitive (Predictive Audiences) and Indexed 1P Data with real time integrations are huge new frontiers for Contextual data and building a privacy-first future. Stay tuned as we roll out exciting new partnerships and products on this front which we know will benefit so many of our clients and ecosystem partners! Drew Stein Greg Williams Ted Smith Jake Abraham Gina Cavallo #data #programmatic #contextual

Introducing the Power of Contextual Signal Transformed. The Power, Accuracy and Performance of Deterministic Targeting Meets the Scale and Privacy of Cookieless Contextual Targeting. Audigent’s Unique Cognitive (Predictive Audiences) + Contextually Indexed 1P Data, Now Available in The Trade Desk. Click below to view our latest video on this contextual breakthrough, as we are thrilled to be leveraging these capabilities to help marketers achieve their objectives through continued innovation. Drew Stein Greg Williams Matthew Griffiths Dave Rosner Gina Cavallo Sheri DeNucci

As the use of cookies continues to fade, Broadsheet client Seedtag is charting the course for the advertising industry's adoption of new tech, like AI-driven contextual audience targeting. In an interview with Streaming Media's Jan Ozer, Seedtag CEO Brian Danzis dives into the company's shift towards privacy-first targeting strategies and how they're bringing it to the world of CTV. Check out the full article here: https://lnkd.in/ekCiW8n3 #BroadsheetPR #ClientNews #Seedtag #AI #AdTech

We all know what contextual targeting is — but did you know there's a better way to target? 🚀 Dstillery’s ID-free® targeting technology goes beyond traditional contextual by analyzing billions of data points to reach the right audiences without relying on cookies or personal data. It's time to upgrade your advertising strategy. #idfree #targetingtechnology #adtargeting

Connecting your brand with a receptive audience, in a contextually relevant environment is a winning combination this Holiday season. Click to see how Predactiv (ShareThis) can help your brand win Q4.

What makes contextual targeting ideal for video and CTV? By transcribing dialogue, recognizing visual elements, and understanding tone and sentiment, contextual targeting is a powerful tool for video and CTV. It allows advertisers to reach audiences based on the specific content they’re watching in real-time. 📺 Albert Nieto Riera, co-founder & co-CEO at Seedtag, explains how contextual AI lets brands align campaigns with specific themes and moments that resonate with their consumers on CTV—reaching new audiences often missed by traditional behavioral targeting. Learn more: https://lnkd.in/eggiE9XC #CTV #AdTech #ContextualTargeting

ShareThis Contextual Targeting and Behavioral Audiences make a powerful combination that can help you achieve your marketing goals. Place your ads in the most relevant environments and ensure your campaigns resonate with users based on what they are reading AND what they are interested in. By fusing rich contextual insights with behavioral data, we empower advertisers to reach broader, high-intent audiences with even greater relevance, without sacrificing precision. Improve your targeting TODAY by combining behavioral and contextual audiences. Learn more: https://hubs.la/Q02TC7PR0 #ContextualTargeting #BehavioralAudiences #AudienceSegments

ShareThis Contextual Targeting and Behavioral Audiences make a powerful combination that can help you achieve your marketing goals. Place your ads in the most relevant environments and ensure your campaigns resonate with users based on what they are reading AND what they are interested in. By fusing rich contextual insights with behavioral data, we empower advertisers to reach broader, high-intent audiences with even greater relevance, without sacrificing precision. Improve your targeting TODAY by combining behavioral and contextual audiences. Learn more: https://hubs.la/Q02TC7M40 #ContextualTargeting #BehavioralAudiences #AudienceSegments