80% of bad ad accounts are failing due to bad Media buying Whereas in good ad accounts, the success rate attributed to media buying is 20% only. Media buying is the real 80/20 component of the Ad account. It becomes super important for bad accounts, while in good accounts it has become less and less important over time
Interesting stats Khizer Abbas Most media buyers are too lazy to put in the work these days
Khizer Abbas By bad ad accounts, you are referring to what exactly?
Absolutely! This highlights the critical importance of effective media buying in transforming ad account performance. Focusing on refining media buying strategies could be the key to turning around underperforming ad accounts and maximizing their potential. It's fascinating to see how optimizing this component can lead to significant improvements in overall success.
AI Powered Facebook Ads Strategist | Marketing Director | DTC Brands Consultant | Demystifying Unit Economics, Human Psychology with Neuro Disrupter Ad Creative & Messaging Frameworks.
8moContext and Perspective matters in each situation. - In Good Ad accounts you can validate things within 24 hours - In Ad Accounts not optimised yet can take upto 7 days and something might work on day one. Completely context driven but what you highlighted makes sense.