Kevin Jurovich’s Post

I love posts like this... it's a great summary of founders understanding your users journey, which is the most crucial part. But this post summary is for Airbnb today. I think startups shouldn't confused what the current idea that have now versus the final polished solution. If anything, I'd like to add to this post, which is the process to get the user journey Usually, the products that I've helped built requires the subject matter expert. Or someone that is looking for the solution. These guys became their own experts. They created a market. Remember, Airbnb got rejected by 20 VCs. Airbnb became their own subject matter experts. Brian, Joe and Nathan (co-founders of AirBnb became their own experts with the customers' journey) That said, if you're a cofounder looking to build something, I'd like to add to this beautiful storyboard that Kevin posted with 5 simple steps to get to a storyboard: My prequel would be: 1 - Find the subject expert and interview them. 2 - Learn the customer's journey without interruption during the interview; as if you were a historial documenting the timeline 3 - Then, use the mind map tool to visualize the user journey. 4 - Once the user journey is mapped, then I'd go back do a follow up interview but this time ask questions using your mind map. This is the #learning 5 - Once you've asked all your questions, then I would start creating the visuals. Everyone loves eye candy. So after your mind map and questions are done, then beautify it with a designer. Look, the Airbnb story didn't happen overnight, we know it through trial and error. Remember, their original idea was for individuals to rent out their spare rooms or living spaces. It is not the experiences model that it is today. The fundamentals are there they just iterated through trial and error. Take a look at their timeline and here’s a condensed version of Airbnb’s timeline with a single milestone per year: 2007: Idea for "AirBed & Breakfast" conceived, renting air mattresses for event attendees. 2008: Airbnb officially launched, focusing on shared spaces and budget travelers. 2009: Rebranded to "Airbnb" and expanded to include entire homes and apartments. 2011: Began global expansion, targeting major cities worldwide. 2013: Introduced professional hosts and higher-end accommodations. 2014: Piloted "Experiences," offering activities hosted by locals. 2015: Launched "Airbnb for Work" to attract business travelers. 2016: Introduced Airbnb Luxe and promoted unique stays like treehouses and castles. 2017: Fully launched Airbnb Experiences as a core offering. 2019: Added boutique hotels and expanded Airbnb Luxe offerings. 2020: Pivoted to long-term stays and domestic travel due to COVID-19. 2021: Went public via IPO and introduced flexible travel features. 2022-2024: Focused on remote work, unique stays, and becoming an all-in-one travel platform. This is is to say that it takes years of iteration to get to 20s of cool.

This post best encapsulates the power of service design and automation. If your onboarding process is broken,certain business units in your enterprise never talk to each other or colanorsfe well, if your losing revenue with a leaky funnel please take a look at how Airbnb mastered service design. Legend has it that they have this exact service blueprint on their office walls. Great share Kevin Jurovich

Every Companies guide to designing success.

You can document a product-service system from 3 perspectives: technology, business, and customer. But most organisations are only really serious about the first 2. Obviously this is a mistake. If you don't document how your customers interact with your services and how they evaluate these interactions, how do you know where to improve, or where to invest? How would you coordinate internally around customer feedback and solving real customer problems? So why is it that most organisations spend a lot of time on maintaining solution architecture blueprints and business process models, but rarely on customer journey maps and service blueprints? Why do expensive "Enterprise Architecture" tools only focus on business and IT, and why do they produce these butt-ugly diagrams? Why is "BizDevOps" a thing but not "CusBizDevOps"? To document the customer experience is to understand the customer experience. To understand is to be able to control and change it in a meaningful way. And to communicate about it to stakeholders and decision makers. Who gets out of bed in the morning to have meetings about BPMN diagrams? When you can do this 👇 instead and make your customers' lives more enjoyable? 🤗

💡 How Did Airbnb Revolutionize Travel and Build a Billion-Dollar Bran? Airbnb, founded in 2007, by Brian Chesky and Joe Gebbia, revolutionized the travel industry by offering affordable lodging options. They connected people in need with others willing to share their space, transforming from a small startup into a global powerhouse through trust-building, marketing strategies, and embracing the sharing economy. Explore how you can apply these strategies to your own business? #startups #business #startupgrowth#startups #business #startupgrowth

Airbnb initially focused on renting air mattresses in living rooms for extra income during conferences. 🛌 Founders Brian Chesky and Joe Gebbia learned through customer discovery that people were more interested in unique, budget-friendly accommodations. This led them to pivot and broaden their platform to include entire homes, which significantly expanded their customer base. By listening to early feedback and iterating on their platform, Airbnb was able to validate its core value proposition and become a global hospitality disruptor. #customerexperience #customerdiscovery #Startups #ProductMarketfit #productdevelopment #strategy #customers #marketing #entrepreneurship

🚀 How Airbnb Faced 20+ Rejections and Still Became a $100B Giant 🌍 Did you know that Airbnb, now valued at over $100 billion, was once rejected by investors more than 20 times? Yes, you read that right. The founders were told their idea of renting air mattresses was "too crazy" to succeed. 😮 But here's where the story gets really interesting... Instead of giving up, they doubled down. The turning point? They got into Y Combinator, which changed everything. Fast forward a few years, and Airbnb is not just a company—it's a global movement that's revolutionized the way we travel. 🏡✨ Imagine being one of those investors who said "no" to Airbnb. Bet they're regretting it now. 😬 Curious to know more about how persistence can turn even the wildest idea into a billion-dollar empire? Click to read the full story! 📖👇 [https://lnkd.in/eFmGpwQM] #Entrepreneurship #Startups #Innovation #Perseverance #Airbnb #SuccessStory #BusinessTips

No Ideas Are Bad – It’s Execution That Matters Ever get hit with an idea and think, “This is crazy… no one will get it”? That’s exactly what happened with Airbnb’s founders. Check out this email from Joe Gebbia to Brian Chesky back in 2007. The idea? “Let strangers sleep on air mattresses in our apartment.” 🛏️ The email literally ends with “Ha!” It wasn’t just a wild concept, it felt laughable. But here’s the thing, they didn’t stop at the thought. They executed. Today, Airbnb is worth $73 billion. That half-baked, “weird” idea turned into a global brand. 🌍 The point is, there are no bad ideas. It's not about having the perfect concept; it's about taking that messy, raw thought and doing something with it. So the next time you have an idea that seems too crazy or too small – don’t overthink it. Execute. Because that’s the only way to find out if it can truly change the world. 🌟 #Entrepreneurship #ExecutionOverIdeas #Innovation #Startups #BusinessExecution

🚀 Why Solving Real Problems Beats Overengineering: Lessons from Airbnb and Dirtbiking Startups often fall into the trap of overengineering—planning for millions of users before solving the problems of their first 100. But true innovation lies in focusing on real, immediate challenges. Take Airbnb's early days: Instead of scaling immediately, they solved a key issue by photographing hosts' homes themselves—a hands-on approach that built trust and solved real problems. 🏡 The same lesson applies to developers and founders. Whether it’s avoiding overengineering, prioritizing user feedback, or staying adaptable, solving real problems lays the foundation for long-term success. 💡 Read how focusing on today’s challenges (not tomorrow’s hypotheticals) can lead your startup to success: https://lnkd.in/dGA8uXdw #Startups #Innovation #Entrepreneurship #ProblemSolving #Airbnb #BusinessGrowth