Ketch’s Post

Personalization is a mission critical priority for successful ecommerce brands. But in today’s privacy-first landscape, you can't personalize without considering permission to use customer data 💡 During #SFTechWeek, Jon Suarez-Davis (jsd) sat down with leaders John Dombrowski (The RealReal) and Andrew Tweed (1-800-FLOWERS.COM, INC.) to discuss how real brands are reconciling personalization initiatives with privacy requirements. In a rich conversation crossing legal, marketing, and tech priorities, John and Andrew shared insights across 5 key topics: 1. How to leverage data to unlock rich consumer insights that drive great brand experiences. 2. Why marketers must understand how regulations like GDPR and CCPA apply to data collection and usage. 3. How to responsibly gather and use data while respecting user privacy. 4. Finding the fine line between relevant personalization and “creepy” marketing tactics. 5. Why marketing and legal teams must collaborate for success. As Jon Suarez-Davis (jsd) shared, "The smartest DTC brands are balancing permissioned data, personalization, and privacy to craft best in class consumer experiences." Read more in the comments below ⬇️