Ken Whitinger’s Post

In business, it’s easy to obsess over the product, product, product. But at the end of the day, it’s the audience and consumers that truly matter. We’re not just selling coffee; we’re connecting with people. Understanding their needs and ensuring they know we care about their experience is crucial. Many focus solely on the product, but without engaging with your audience, even the best product falls short. What are your thoughts? How do you balance product quality with audience engagement in your business?

Neil Dowling from our partner Rightpoint and I discussed how Search, AI and GenAI are tranforming marketing and the full customer experience. “AI takes personalization to a level beyond what we ever imagined. The content creation and personalization cycle is now faster and more effective, allowing us to deliver the right message to the right person at the right time.” “Search is the most overlooked asset in CX. It’s the unplayed piano in the living room — an opportunity you have that you should use because it’s where your customers go to ask anything.” With AI “There’s no right or wrong answer as long as you’re within the bounds of compliance and risk. Experiment, learn, and scale from there.” Read the full blog: https://lnkd.in/ePT4HWrZ or below

Ready to take your business to the next level? At Prescrxptive Communications, we create impactful campaigns with messages that resonate directly with your audience. Our team specializes in crafting strategies that drive results, helping your brand stand out. Visit our website to learn more: https://bit.ly/3OstVj7 #MarketingExperts #SuccessStartsHere #TargetedMarketing #ResultsDriven #MakeAnImpact

Make your message clear and understandable to your teams, to your boss or business stakeholder, here the framework may help you : - Audience know your audience from their perspective and expertise - relevan share only relevan think that they care about - relatable bring the message from their point of view - simple  make the message simple  - jargon-free dont use any jargon or complex message

I get it – the difference between positioning vs messaging vs copy can be confusing. But, it’s important to understand the importance of each and how they all connect and build on each other to land the winning phrase that really connects with your audience. Here’s an easy framework to keep it all straight!

Does your brand's message resonate with your audience, or is it just noise? Clear communication is crucial, but without it, your message may fail to connect. This leads to potential customers passing you by, unsure of what you offer. At StoryWorks, we specialize in making your brand's voice clear and compelling. Our Brandscript Fast Pack provides the tools to refine your messaging and ensure it connects with your audience effectively. Start with our Brandscript Fast Pack—it only takes 10 minutes to begin! 🔗 Get the Brandscript Fast Pack - https://lnkd.in/gYk3mQRM #ClearCommunication #BrandMessaging #StoryWorks #Storybrand Sharpen your message and start seeing the difference in how customers respond.

Does your brand's message resonate with your audience, or is it just noise? Clear communication is crucial, but without it, your message may fail to connect. This leads to potential customers passing you by, unsure of what you offer. At StoryWorks, we specialize in making your brand's voice clear and compelling. Our Brandscript Fast Pack provides the tools to refine your messaging and ensure it connects with your audience effectively. Start with our Brandscript Fast Pack—it only takes 10 minutes to begin! 🔗 Get the Brandscript Fast Pack - https://lnkd.in/gYk3mQRM #ClearCommunication #BrandMessaging #StoryWorks #Storybrand Sharpen your message and start seeing the difference in how customers respond.

Does your brand's message resonate with your audience, or is it just noise? Clear communication is crucial, but without it, your message may fail to connect. This leads to potential customers passing you by, unsure of what you offer. At StoryWorks, we specialize in making your brand's voice clear and compelling. Our Brandscript Fast Pack provides the tools to refine your messaging and ensure it connects with your audience effectively. Start with our Brandscript Fast Pack—it only takes 10 minutes to begin! 🔗 Get the Brandscript Fast Pack - https://lnkd.in/gYk3mQRM #ClearCommunication #BrandMessaging #StoryWorks #Storybrand Sharpen your message and start seeing the difference in how customers respond.

Does your brand's message resonate with your audience, or is it just noise? Clear communication is crucial, but without it, your message may fail to connect. This leads to potential customers passing you by, unsure of what you offer. At StoryWorks, we specialize in making your brand's voice clear and compelling. Our Brandscript Fast Pack provides the tools to refine your messaging and ensure it connects with your audience effectively. Start with our Brandscript Fast Pack—it only takes 10 minutes to begin! 🔗 Get the Brandscript Fast Pack - https://lnkd.in/gYk3mQRM #ClearCommunication #BrandMessaging #StoryWorks #Storybrand Sharpen your message and start seeing the difference in how customers respond.

In the digital world, everyone’s eager for big audiences and instant success. But before the “big break,” there’s a first step: Get clear on your direction. ✅ Choose your platform ✅ Define your message ✅ Know your audience