How big directors use their talents in advertising

Looking for ways to increase your company’s visibility? Then, you should consider purchasing advertising space in the Minority Bar Association of Western New York’s program for its Annual Dinner, scheduled for May 10th! Click the link below or ask me how you can capitalize on this opportunity!

🤔 Let’s play Guess the Ad with Nicky Bullard President of MullenLowe UK and Jose Miguel Sokoloff, President of the Global Creative Council! Watch our two favourite co-hosts tackle some industry general knowledge to wrap the year. How many did you get right? 👀 #advertising #generalknowledge

John Lewis & Partners has released the first of a trilogy of adverts that draw on the return of the retailer’s 100-year-old price promise “Never knowingly undersold”. #JohnLewis #NevenKnowinglyUndersold #highstreet #fashionretailnews

🎙️ Today on the Middle Ground Radio Show with host Tom Letizia, we welcomed the legendary Sig Rogich! 🌟 Sig shared incredible insights into his groundbreaking work with R&R Advertising, including the historic acquisition of the Las Vegas Convention and Visitors Authority (LVCVA) account in the early 1980s. One of the most fascinating highlights? How Sig revolutionized billboard advertising. By strategically negotiating with multiple companies, he slashed costs from 96 cents per thousand impressions to just 40 cents—tripling the billboard reach for the same budget! The savings also allowed R&R to launch a powerful TV campaign that helped secure a resounding 10-to-1 vote victory for LVCVA. And guess what? Sig accomplished all of this at just 29 or 30 years old, handling a $25 million account—the most coveted advertising contract in Nevada at the time. For perspective, today's LVCVA budget is estimated at over $150 million. Catch this incredible conversation on Middle Ground Radio and learn how Sig’s strategies transformed Nevada's advertising landscape. 🚀 #MiddleGroundRadio #AdvertisingLegends #SigRogich #LasVegas #R&RAdvertising #LVCVA #MarketingSuccess #BillboardAdvertising #VegasHistory

As a creative in advertising, I’ve always known that great ideas tend to get people talking. I’m not sure this video, per se, is a “great idea,” but it’s definitely turning heads as we move our “glass” through iconic Washington, D.C., locations. In the spirit of transparency, it’s all part of a campaign Salta With Us is working on with AAF DC - American Advertising Federation DC Chapter to highlight the values of the American Advertising Awards (ADDYS). I think that more than any other competitions, the Addys focus on judging ideas purely on creative merit; they compete locally first and then climb the Darwinian-creative-ladder all the way up through National. If you have a project you’re proud of: share it with the world 🌎 Enter your work and #WinAnAddy. And in case you’re wondering, this video was shot by the talented team at KO-OP Media If you’re looking for a video production company, clearly, they’re a good idea to reach out to 😁 #creativity #awards #glass #Advertising

Redheads in Advertising: The Surprising Truth Discover the intriguing overrepresentation of redheads in commercials despite making up only 2% of the population. We explore the reasons behind this phenomenon and how it influences our perceptions of advertising. Watch out for those fiery locks next time you tune in! #RedheadRepresentation #CommercialTrends #AdvertisingInsights #MarketingAnalysis #HairColorDiversity #MediaInfluence #RedHair #VisualCulture #PopCulture #ConsumerBehavior

It might be a harder argument to make in today's market but data from The Immortal Awards is proving outstanding creative works, explains LBB’s Matt Cooper and Paul Monan. ‘Ad spend may be increasing but it’s no longer being funnelled into ‘traditional’ channels. The golden era of the big TVC is arguably over, whilst spending on socials continues to climb. What we want to show is that the importance of the creativity behind the work, almost regardless of the media channel,” explains Matt Cooper, CEO of Little Black Book. 🔗 To read the full op-ed, click here: https://hubs.la/Q033LKbg0

What is Kindor? It's our shorthand for the combination of kindness and candor, and it's the ethos that guides how we operate as an agency. Learn more about this philosophy—and the outcomes it drives—with our Chief Creative Officer, Glen Hilzinger, as he talks Kindor, his advertising journey, and making work with impact on the most recent episode of #WeBuiltThisBrand with Chris Hill, MBA! 👇 https://lnkd.in/erNA32Me

Did you know that billboards originated in the circus? Many of the advertising vehicles we see today have fascinating origins that were not created for the reasons we think. Comment below if you have any historical marketing facts to share! #CLCenterprises #teamCLC #socialmedia #digitalmarketing #historyfacts #marketingtrends #didyouknow

If there’s one brand I eagerly anticipate each holiday season, it’s John Lewis and their iconic Christmas ad. The time is almost here, and I’m excited to see what they unveil, especially with hints of a different strategy this year. #JohnLewis #ChristmasAd #HolidaySeason #Marketing #Advertising #CreativeCampaigns #Anticipation #BrandStrategy #IconicAds #MarketingTrends #AdReveal https://lnkd.in/dG-hp7kv