Linqia launches Creator Council

Big news from Linqia with the launch of our Creator Council 🚀 This is going to give brands unprecedented access to creators via creator surveys and interviews. Here’s the premise… Every brand operates within a category and the decisions they make about messaging strategy, product innovation, and more are all shaped by consumer research in that category. Well creators who are highly influential in that category are an absolute treasure trove of information about what consumers want and how they respond to different messages. Yet brands often don’t tap influencers for that knowledge, just their content creation abilities. Creator Council aims to solve that with three distinct solutions. 1. Campaign Council: A curated group of creators collaborate with brands to shape campaign strategy, offering invaluable insights into target audience preferences and trends. 2. Brand Council: Long-term partnerships between creators and brands enable in-depth collaboration on various initiatives, including product reviews, brand messaging, and corporate education. 3. Research Council: A panel of hundreds of creators provides quantitative and qualitative data on a wide range of topics, helping brands understand consumer behavior and preferences. Check out the full release👇 https://lnkd.in/dzmScPeA #influencermarketing #socialmedia #creatoreconomy

Gen Z: How to effectively market to the 1st generation of digital natives No.5 is Embrace Authenticity 👇 Gen Z, the true digital natives, require a fresh marketing strategy that reflects their values and habits. Here are a few tips on how you can connect with this unique audience: 🖧 Leverage the Right Platforms: Focus on platforms like TikTok, Instagram, and YouTube, where Gen Z spends most of their time. 🤑 Invest in Influencers: Partner with micro-influencers who align with your brand values for deeper engagement. Authentic voices matter more than you think. 🌱 Highlight Social Responsibility: Show commitment to social and environmental causes. Purpose-driven brands resonate with Gen Z. 🗨 Make It Interactive: Use polls, challenges, and gamification to foster engagement. Being part of the experience is key. ✅Embrace Authenticity: Gen Z values transparency. Opt for real, relatable content, and user-generated stories over polished ads. 💡 Stay Trend-Savvy: Keep up with memes and trends, and adapt quickly to stay relevant. Are you finding it challenging to convert the next generation of consumers? DM us for more information about how we can partner with you to create an Organic Social Content Strategy which meets the appeal of your demographic. #GenZMarketing #DigitalMarketing #BrandStrategy #ContentMarketing

5 Ways Brands Can Win Over Gen Z ⚡⚡ I was recently reading the report published by Snapchat in collaboration with BCG. It was decently long around 64 pages. However, what this report presents seems like a key to open the door behind which the secrets of effectively targeting Gen Z are located. Here are my findings when I crossed the previously locked door. To connect with this powerful generation, brands must go beyond traditional strategies and embrace fresh, authentic approaches. Here are five key ways to engage Gen Z: 1. Ride the Trend Wave ● Gen Z prioritizes trends over brands. ● Stay on your feet, co-create with Gen z, and speed up your "concept to shelf" process. 2. Make Shopping Social ● Gen Z loves to shop with friends and family. Create strategies that allow Gen Z to connect with their family and friends while interacting or consuming your content. ● Create interactive, community-driven experiences online and in-store. 3. Focus on Visual Immersion ● Use AR, gamified experiences, and Instagram-worthy pop-ups to captivate this highly visual generation. 4. Blend Digital and Physical Seamlessly ● Deliver a unified, personalized shopping experience across all touchpoints. 5. Collaborate with Authentic Influencers ● Partner with influencers who align with your values, mixing mega-stars and micro-creators for authenticity. By innovating, embracing their values, and fostering connection, brands can build loyalty with this influential group. What strategies are coming into your minds to engage Gen Z? Let’s discuss! #GenZMarketing #BrandStrategy #Innovation

𝐓𝐡𝐞 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐄𝐜𝐨𝐧𝐨𝐦𝐲: 𝐑𝐞𝐝𝐞𝐟𝐢𝐧𝐢𝐧𝐠 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐒𝐨𝐜𝐢𝐚𝐥 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞 𝐂𝐨𝐧𝐯𝐞𝐧𝐢𝐞𝐧𝐜𝐞𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐏𝐃𝐅 𝐒𝐚𝐦𝐩𝐥𝐞 𝐂𝐨𝐩𝐲 : https://lnkd.in/g-qK7jtP The influencer economy represents a paradigm shift in marketing and social influence, where individuals leverage their online presence and personal brand to engage and influence audiences across various digital platforms. This emerging economy has transformed the way brands connect with consumers, as well as how individuals monetize their online presence, creativity, and expertise.   The influencer economy represents a paradigm shift in marketing and social influence, where individuals leverage their online presence and personal brand to engage and influence audiences across various digital platforms. This emerging economy has transformed the way brands connect with consumers, as well as how individuals monetize their online presence, creativity, and expertise.   The pressure to constantly create content, engage with followers, and maintain an online presence can lead to burnout and mental health issues among influencers. Practicing self-care, setting boundaries, and prioritizing well-being are critical for longevity and sustainability in the influencer economy.   The influencer economy continues to evolve and reshape the digital landscape, offering new opportunities for brands and individuals to connect, engage, and influence audiences in meaningful ways. By embracing authenticity, community, and innovation, influencers can harness the power of their online presence to drive positive change, foster connections, and create value for both themselves and their audience. As the influencer economy continues to thrive, it will undoubtedly shape the future of marketing, social influence, and digital entrepreneurship. 🚀📱 By Product: Pre-production Production Post-production By Component: Hardware Software Others Companies Covered: Acast, Spotify, Maestro, Athenascope (joined Roblox), Others #influencereconomy #digitalinfluence #brandpartnerships #contentcreators #socialmediainfluencers #digitalmarketing #influencermarketing #influencerculture #contentcreators #socialmediamarketing #digitalinfluence #brandambassadors

Finding it hard to connect deeply with your target audience? User-Generated Content could be the game-changing solution you've been seeking. In today's crowded digital landscape, consumers crave authenticity and genuine connections with the brands they love. UGC in influencer marketing campaigns can help you achieve just that, and so much more: 📈 Boost brand awareness and reach by tapping into the power of word-of-mouth marketing. 🤝 Enhance customer engagement and loyalty by making your audience feel valued and heard. 💯 Add authenticity and credibility to your brand messaging, building trust with your customers. 💡 Inspire new content ideas from real customer experiences, keeping your campaigns fresh and relevant. Don't let this opportunity pass you by. Unlock the full potential of UGC and watch your brand thrive in the digital world. Discover more insights in this must-read article from HypeAuditor: https://casthr.co/l/q9 #UGC #InfluencerMarketing

𝐓𝐡𝐞 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐄𝐜𝐨𝐧𝐨𝐦𝐲: 𝐑𝐞𝐝𝐞𝐟𝐢𝐧𝐢𝐧𝐠 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐒𝐨𝐜𝐢𝐚𝐥 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞 𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐏𝐃𝐅 𝐒𝐚𝐦𝐩𝐥𝐞 𝐂𝐨𝐩𝐲 : https://lnkd.in/dP-SsMvY The #influencer_economy represents a paradigm shift in marketing and social influence, where individuals leverage their online presence and personal brand to engage and influence audiences across various digital platforms. This emerging economy has transformed the way brands connect with consumers, as well as how individuals monetize their online presence, creativity, and expertise. The influencer economy represents a paradigm shift in marketing and social influence, where individuals leverage their online presence and personal brand to engage and influence audiences across various digital platforms. This emerging economy has transformed the way brands connect with consumers, as well as how individuals monetize their online presence, creativity, and expertise. The pressure to constantly create content, engage with followers, and maintain an online presence can lead to burnout and mental health issues among influencers. Practicing self-care, setting boundaries, and prioritizing well-being are critical for longevity and sustainability in the influencer economy. The influencer economy continues to evolve and reshape the digital landscape, offering new opportunities for brands and individuals to connect, engage, and influence audiences in meaningful ways. By embracing authenticity, community, and innovation, influencers can harness the power of their online presence to drive positive change, foster connections, and create value for both themselves and their audience. As the influencer economy continues to thrive, it will undoubtedly shape the future of marketing, social influence, and digital entrepreneurship. 🚀📱 By Product: Pre-production Production Post-production By Component: Hardware Software Others Companies Covered: Acast, Spotify, MaestroQA, Athenascope (joined Roblox) Others #influencereconomy #digitalinfluence #brandpartnerships #contentcreators #socialmediainfluencers #digitalmarketing #influencermarketing #influencerculture #contentcreators #socialmediamarketing #digitalinfluence #brandambassadors #snr #statsandresearch

Micro-influencers are transforming niche marketing by fostering authenticity and trust, which leads to genuine connections with specific audiences. Here’s how to leverage this asset: 1. Identify micro-influencers who align with your brand values using influencer platforms. 2. Build authentic, long-term relationships for continuous brand loyalty. 3. Use their niche expertise for targeted campaigns to enhance conversion rates. 4. Encourage content diversity across platforms for broader engagement. By adopting these strategies, brands can achieve higher engagement and sustained loyalty. #MicroInfluencers #NicheMarketing #BrandEngagement Learn how micro-influencers can amplify your brand message at www.bloggerfy.ai.

🌎 18,000 creators in the Uplify community across Latin America today! This represents more than half of our global network of 35,000 creators, making Uplify one of the largest influencer communities for automated ad placement across Latin America, particularly in Brazil. What’s in it for advertisers? 🔹 Precise Audience Segmentation: Gain access to influencer audiences segmented by content type and interests. We’ve crafted over 100 segments, including Gaming (50%), Entertainment & Music (30%), and Tech Innovation (20%). 🔹 Optimized Influencer Mix: Select from nano to celebrity influencers to build a tailored and balanced media strategy that works for your brand. 🔹 Brand Safety: Ensure your ads appear in brand-safe environments with customizable blacklists and whitelists, giving you complete control over where your content is shown. 🔹 Smart Audience Matching: Uplify’s machine learning algorithms analyze audience interests, historical performance, targeting criteria, and brand values to match your campaign with the perfect influencers. This results in superior performance, with metrics like 80% ad recall and 15% engagement rates. We provide full transparency at the end of each campaign, with detailed insights into influencer performance across all categories. Questions about how to choose the right influencers for your brand? Drop them in the comments below or to Humberto Galdieri team! 💙 #NumberOfTheWeek ##InfluencerMarketing #CreatorEconomy #LatinAmericaMarketing

CreatorDB’s Alfonso Ramirez Shares The Company’s Vision: Transforming Influencer Perceptions: ⁠ ⁠ CreatorDB marketing director Alfonso Ramirez shares the company's mission to democratize access to high-quality influencer data and empower both brands and creators in the booming creator economy.⁠ ⁠ The platform offers self-service tools for influencer discovery, campaign management and detailed analytics on creator performance. A key advantage is providing a year's worth of historical data to analyze trends over time.⁠ ⁠ CreatorDB is tapping into the rise of micro-influencers, creators with 10,000-50,000 followers who offer niche, hyper-engaged audiences. The company uses "influencer listening" to spot emerging trends before they go mainstream.⁠ ⁠ Looking ahead, CreatorDB plans new features like integrated mail and payment systems to streamline the campaign process. The startup also hints at forthcoming services like a creator talent agency to further shape the influencer ecosystem. Ramirez boldly states CreatorDB's vision is to transform influencers into brands' primary advertising channel.⁠ ⁠ 👉🏼 Read the full story by clicking here: https://lnkd.in/gWjcndRr ⁠ #InfluencerMarketing #Influencer #Creators #CreatorDB

In today’s fast-paced digital landscape, standing out is essential for growth. One of the most effective ways to achieve this is through influencer collaborations. For just $99 a month, we offer a comprehensive strategy to leverage authentic influencer relationships, amplifying your brand message and reaching a wider audience. Imagine a partnership where your brand is showcased to engaged followers who trust and resonate with the influencers’ opinions. This approach not only fosters authenticity but also drives organic growth, essential for today’s discerning consumers. As business owners, your focus should be on what you do best while we manage your social media strategy. Our team ensures captivating content is crafted and shared across platforms, allowing you to connect meaningfully with your target market without the added stress. Don’t miss out on the opportunity to build trust and expand your reach effectively. Start your journey towards enhanced visibility and engagement today. Let’s transform your online presence together! #InfluencerMarketing #BrandReach #DigitalGrowth Get started today for $99 per month https://lnkd.in/gEPP6Gtm