Great article - these points still resonate for me on the #CMO role: **Data-Driven Insights**: Leverage data insights to drive strategic decision-making (but you have to HAVE the data). This enables CMOs to better understand customer behaviors and preferences, leading to more effective targeting and personalization. **Expanded Organizational Influence**: CMOs are now playing a more integral role in business strategy. Their influence extends across various departments, enabling them to contribute to broader organizational goals and drive innovation (marketing spread more thin as their stakeholders now reach the entire organization plus clients). **Enhanced Customer Journeys**: With the rise of digital platforms, CMOs are tasked with creating seamless and engaging customer experiences across all touchpoints. This requires a holistic approach to managing the customer journey, ensuring consistency and satisfaction at every stage (but requires insights shared from the business that marketing doesn't often receive).
Great article Kathryn DeLia and something I see in all our customer engagements and thus also reflected in our product strategy: data (personalization, testing, analytics), organization (collaboration), and customer journeys (content supply chain)
Activating growth in Law firms & Professional Services | LinkedIn & Sales Navigator Enablement | CRM Technologies & Key Client Strategy | Host of “The Death of Salesman Podcast
4moFunny how here we are 10 years later from when this was published, and it still remains true - reminds of this 2017 article too https://contentmarketinginstitute.com/articles/marketers-data-scientists/