Justin Mirche’s Post

𝗞𝗲𝘆𝘀 𝘁𝗼 𝗠𝗮𝘅𝗶𝗺𝗶𝘇𝗶𝗻𝗴 #𝗥𝗲𝗮𝗰𝗵 𝗶𝗻 𝟮𝟬𝟮𝟱? #𝗦𝗽𝗼𝗿𝘁𝘀 & 𝗟𝗶𝘃𝗲 𝗧𝗲𝗻𝘁 𝗣𝗼𝗹𝗲 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗶𝗻𝗴 Why do these live events still draw real-time viewing? #FOMO mostly. But also, as anyone who watches recordings of live sporting events like #Formula1 or #PremierLeagueFootball can attest, it is nearly impossible to avoid seeing outcomes if you have electricity. Why are these events important to advertisers? 𝗥𝗲𝗮𝗰𝗵. 💥Maximizing reach involves a strategic blend of #LinearTV and #CTV for effective integrated media plans. While Linear TV remains relevant, its role has evolved alongside the surge of internet-connected devices, which has propelled CTV into prominence. 💥By combining both platforms, businesses can tap into extensive reach and real-time engagement, particularly during significant live broadcasts like sports and awards shows. 💥Linear is at the top of the funnel and provides massive reach--especially around big cultural tentpoles. CTV also helps with broad reach, but its granular, digital-like qualities also offer the ability to drive and measure real ROI and business outcomes. 𝗧𝗵𝗲 𝗯𝗼𝘁𝘁𝗼𝗺 𝗹𝗶𝗻𝗲? As Amy Leifer notes in the linked CNBC article: "TV is TV." Embracing the synergy between Linear TV and CTV is pivotal for maximizing reach and driving meaningful results in the evolving media landscape of 2025. RLB Consulting

Tubi is doubling down on its #SuperBowl strategy, and this time, it's not just about grabbing attention—it's about solidifying its free streaming advantage. The Fox-owned AVOD platform will not only air the big game for free but is also rolling out a pre-show focused on celebrities, fashion, and pop culture to attract viewers beyond hardcore football fans. #WhatHappened Tubi is making a bold move by streaming the Super Bowl for free for the first time, leveraging its position as an ad-supported streaming service with 97 million monthly active users. This comes alongside a 60-second ad and a 15-second spot during the game, following up on its viral “interface takeover” ad from 2023. Rather than another shock-style stunt, Tubi’s 2025 campaign is leaning into its audience: younger, multicultural cord-cutters who favor niche content over mainstream hits. The brand aims to capture those who want to be part of the cultural moment—even if they’re not watching for the football. #HowItImpactsTheMarkets This move reinforces AVOD’s rising influence in premium sports, traditionally dominated by pay-TV and subscription-based streaming. As platforms like Netflix and Disney+ embrace ads, Tubi’s free model stands out as a major alternative, especially for cost-conscious audiences. By targeting non-traditional sports viewers, Tubi is expanding the Super Bowl’s ad value beyond beer and car commercials. The addition of Fox Deportes streaming also signals a push for Spanish-speaking audiences, further diversifying its appeal. At the same time, this aligns with the broader evolution of FAST (Free Ad-Supported Streaming TV) programming, which has increasingly leaned into live sports and events to drive engagement. From Pluto TV’s dedicated NFL and MLB channels to Roku’s growing sports lineup, FAST services are recognizing that sports are a powerful audience acquisition tool. As rights fees for major leagues continue to skyrocket, expect hybrid models that blend FAST distribution with traditional sports broadcasting, offering advertisers new ways to reach mass audiences. #WhatsNext With Fox’s deep experience in sports streaming, Tubi is betting that it can handle the influx of viewers seamlessly. If successful, this could position the platform as a key player for future live sports events, challenging the dominance of subscription-heavy competitors. Could this Super Bowl mark a turning point for free, ad-supported sports streaming? If Tubi’s gamble pays off, expect more leagues and networks to explore AVOD-friendly deals—reshaping how we watch live sports. #Streaming #SuperBowl #FAST #AVOD #SportsStreaming #CordCutting #DigitalMedia #Tubi #Advertising #MediaTrends

As fans increasingly tune into live sports via digital over traditional pay TV, learn how advertisers can connect with these enthusiastic and highly engaged audiences to drive action and engagement: https://ow.ly/gVO750UI04M #DigitalAdvertising

Exciting times ahead for the world of Connected TV (CTV)! 📺 The latest article from Operative highlights how live sports, like last Friday's NFL game on Peacock, are set to revolutionize #CTV ad models by borrowing strategies from linear TV. 🏈 As we reflect on the game, it's fascinating to see Operative's products are leading this transformation. By providing cutting-edge insights and innovative solutions, Operative bridges the gap between traditional and digital advertising, making it a game-changer for advertisers looking to maximize their reach and engagement. Check out the full article to learn more about how live sports are driving this shift and what it means for the future of CTV advertising. https://lnkd.in/eBvy7WgE

The question from the IAB was "in 2025 what's going to tip the scales on viewership from majority linear to majority streaming?" My answer: SPORTS. It probably already has, without a true universal currency who really knows. But I can say the evidence was strong in that there was a waiting list of +100 brands and agencies for our Women's Sports NewFront. Thank you to the IAB and ADWEEK for caring about our perspective on the future of fandom and value of women's sports. https://lnkd.in/euZNcXdP #upfronts #newfronts #womenssports #sportsdata #streaming

The live sports landscape is changing, as fans increasingly tune in via digital vs. traditional pay TV. See how advertisers can harness this opportunity—on gameday and beyond—to connect with audiences that are ripe for engagement: https://ow.ly/kmsh50ULqaW #DigitalAdvertising

The live sports landscape is changing, as fans increasingly tune in via digital vs. traditional pay TV. See how advertisers can harness this opportunity—on gameday and beyond—to connect with audiences that are ripe for engagement: https://ow.ly/MH5r50UMuvN #DigitalAdvertising

The live sports landscape is changing, as fans increasingly tune in via digital vs. traditional pay TV. See how advertisers can harness this opportunity—on gameday and beyond—to connect with audiences that are ripe for engagement: https://ow.ly/bg6050UJPKp #DigitalAdvertising

The live sports landscape is changing, as fans increasingly tune in via digital vs. traditional pay TV. See how advertisers can harness this opportunity—on gameday and beyond—to connect with audiences that are ripe for engagement: https://ow.ly/hNv850UIrns #DigitalAdvertising

The game is changing in sports advertising! From the rise of women's sports to new streaming platforms and interactive ad experiences, the 2024 TV upfronts are setting up for some major plays. Dive into industry predictions with insights from top leaders in sports media in this article by Ad Age at the link below. #SportsAdvertising #HypeHer #WomensSports #Upfronts