Jules Love’s Post

Hot off the press this morning, I'm thrilled to share with you Spark’s market research report, backed by Innovate UK, on AI in creative agencies. Perfectly timed to plan for 2025. Download your copy here: https://lnkd.in/eXJn6QNU This is a topic that’s close to my heart as, more than many, at Spark we get to see firsthand how the creative industry is beginning to embrace AI, and we’re excited about the possibilities ahead. Over the past few months we’ve had the privilege of speaking with 30 creative agency leaders—people just like you who are navigating this exciting, sometimes daunting, landscape. We’ve also learned from working with over 20 agencies in 2024, helping them upskill their teams and embrace AI with optimism. From these conversations and in-depth research, we’ve gained a unique perspective on how agencies are experimenting, innovating, and adapting their processes with AI. In this report, we explore the big questions the industry is asking right now: —How can AI enhance creativity without compromising originality? —What practical steps can agencies take to integrate AI effectively? —And how can leaders guide their teams through the challenges of adoption while staying true to their creative vision? Our report aims to give you more than just insights—it’s a roadmap. A roadmap to help you harness AI’s potential, overcome the barriers, and build a future where innovation and creativity thrive together. I hope you find this report inspiring, practical, and a little bit exciting. I would love to hear what you think. Download your copy here: https://lnkd.in/eXJn6QNU #ai #research #marketresearch #creative #marketing #brand #agency

All signals are that 2025 will be a defining moment for AI in creative industries. Creative Boom’s latest survey shows design leaders are shifting gears—from tentative exploration to full-scale transformation. CMO Tech adds to this momentum, with 89% of marketers agreeing that AI will fundamentally reshape their work by 2025. As Jan Eumann, Executive Creative Director at Wolff Olins, aptly put it to Creative Boom: “We need to shift away from 'AI vertigo' to an openness for change.” But what does this seismic shift mean for independent creative agencies? Well that’s a timely question! As today we’re excited to share findings from our new market research, supported by Innovate UK and built on in-depth conversations with 30 agency leaders. Key takeaway? 2025 is poised to be a turning point for AI adoption, moving from cautious pilots to transformative integration—a trend mirrored by Creative Boom’s survey results. But this isn’t just another AI report. The insights are tailored specifically for agencies, focusing on the questions that truly matter: ➡️ What are the real-life stories of how agencies are integrating AI today—and their plans for 2025? ➡️ How can AI enhance creativity without compromising originality? ➡️ What practical steps can agencies take to integrate AI effectively? ➡️ How can leaders guide their teams through adoption while staying true to their creative vision? Our practical roadmap answers these questions and more, offering: ➡️ Strategies for enhancing creativity and saving time with AI ➡️ Insights into emerging business models and pricing approaches ➡️ Guidance to bring your team and clients along the journey ➡️ Advice on overcoming common barriers to adoption See how AI works best as a partner—a sentiment echoed across every interview we conducted. We hope you'll find this report both inspiring and practical. We’d love to hear what you think. Oh, and if you are wondering how to start your AI journey in 2025, don’t forget we just launched the agency AI Accelerator to so you can unlock AI adoption at your agency in weeks, not years. https://lnkd.in/eiH2ygsM Download our Innovate UK-backed research: https://lnkd.in/eXJn6QNU

Hey network, I’ve been thinking about the creative industry lately. If you’re in this world, you know what I mean—the shifts, the pressure, the feeling that creativity is getting boiled down to something transactional. Over the years, I’ve seen a lot of changes.   But right now? We’re in the middle of something bigger—a reckoning.   The truth is, AI is here digging in more daily, budgets are shrinking, and it’s as if “creativity” itself has been put on a conveyor belt, optimized for metrics instead of meaning. Some are even saying there’s a “talent shortage” in the industry. But here’s my take: talent isn’t the problem. There’s no shortage. The creative minds are here, ready, and as strategic as ever—just waiting for brands to use their potential to the fullest.   Where Do We Go From Here?   To me, this uncomfortable moment is also a wake-up call, a chance to redefine what creativity looks like in the age of AI. What if we could build a new Golden Era? One where AI handles the mechanics, freeing us up to focus on what only humans can bring: purpose, experimentation, and connection.   But how do we get there? How do we lead an industry back to its roots—back to art, experimentation, and culture?   In my latest piece, I dive into these questions and explore why I believe this shift isn’t the end for creatives—it’s just the beginning. Join me there to get the full breakdown of where I see the industry going next and what we can do to get there. https://lnkd.in/en7-N3jp It’s time to put the ‘creative’ back in creativity. #AI #FutureOfCreativity #TalentStrategy #CreativeLeadership #HierarchyInc

[RATIO WRAPPED] Hey everyone! 👋 Chaz Russo here taking over the Ratio LinkedIn to share some insights on #AI and its place in the creative process. We're having a lot of discussions at Ratio lately, in regards to AI, its capabilities, and how we might implement the use of AI tools into our daily tasks. Here are three ways AI is making a difference in our creative processes at Ratio — 💜 Remove Creative Blocks: We all hit those moments of burnout or tight deadlines where ideas just don't flow. AI can step in to develop our initial, half-baked concepts, helping us get back on track and sparking new ideas. 💜 Creative Experimentation: AI allows us to iterate and push the boundaries of existing ideas quickly and efficiently. When we need imagery that goes beyond what stock libraries or photoshoots can offer, AI helps us achieve that. 💜 Efficiency: AI can now automate tasks like market research, content creation, storyboarding, and supporting brand visuals. This frees up time to focus on strategic decision-making and innovative thinking. We'd love to hear your thoughts on the topic in the comments below. Here's to finishing the week strong and having a great weekend!

🚀 **Unlocking the Power of AI Summarization: Simplify, Refine, Engage** In a fast-paced world overflowing with information, the ability to distill key insights quickly is a game changer. Enter **AI summarization tools**, which leverage machine learning to transform complex content into concise, actionable takeaways. Whether you're building strategies, curating ideas, or crafting high-impact social media posts, these tools offer a competitive edge. ✨ *Quick Breakdown:* - **Extractive summarization** plucks the best phrases from the source. - **Abstractive summarization** rewrites content to deliver smoother, succinct narratives. 🔑 *Pro Tip for Professionals:* AI tools are the engine, but **your expertise is the steering wheel**! Tailor the summaries to your audience, review them for tone and clarity, and don't be afraid to refine AI outputs to align with your unique voice. These tools aren’t just for marketers—they’re invaluable for entrepreneurs, thought leaders, and anyone looking to amplify their productivity and communication. 💬 What’s your go-to approach for simplifying complex information? Share your insights below! #AISummarization #ProductivityTips #AIForBusiness #ContentStrategy #WorkSmarter

AI: The future is now, but let's walk before we can run. 🚀 AI is revolutionising the digital landscape, but we must ensure the foundations are still solid. So what are the key considerations for success in this new age? High-Quality Content: Ensure your website is a treasure trove of valuable information, making it easier for AI tools to understand and match your offerings to user needs. Optimised Conversion Journeys: Smooth, efficient, and user-friendly journeys lead to more conversions, providing AI with the data it needs to thrive. Robust First-Party Data Strategy: Foster and utilise your engaged audience to fuel AI-driven insights and personalised experiences. Don't let AI overwhelm you. Let us simplify it for you so you can focus on your growth. Want to read more? Check out Jess' blog here >> https://bit.ly/4hqOcTd

I spent a wonderful morning with Perry Haydn Taylor 💚and the team at big fish® on Wednesday talking all about AI. As a brilliant brand consultancy that have launched dozens of household names, it was no surprise to find the team were already hands on with the tools and using them in exciting ways. Over the next 3 hours we dived into: > what really is generative AI and what's it good for? > what are some of the leading agencies doing with AI right now? > how can you embed it into every step of the creative process from research and strategy right through to creative execution? > where is it all going and how is it changing our industry? > building a roadmap to becoming a truly AI-enabled agency At Spark we work with ambitious creative teams to help them on the journey to becoming AI enabled organisations, ready to thrive in a future where AI becomes ubiquitous. Here are 3 ways you can get started: 1️⃣ Follow @wearesparkai on LinkedIn and press the 🔔 top right on our page to see our helpful generative AI tips and insights. 2️⃣ Subscribe to our newsletter Spark Intelligence to get bi-weekly intel on AI for creatives straight into your inbox. https://lnkd.in/e7KKrXkq 3️⃣ Book a 15-minute call to learn about our 'Generative AI for Creative Teams' workshop to kick off your team's AI journey. https://lnkd.in/eeZHA48B #AI #workshop #design

You’re One Prompt Away from Game-Changing Results — Here’s How to Make It Count. Too often, we overcomplicate interactions with AI by rushing prompts or keeping them vague. Think of crafting prompts as giving clear directions to a guide. Be specific, provide context, and focus on your goal. When you do, AI becomes less of a tool and more of a creative partner. Want better results? Start simple by stating what you need, defining a role for AI, and then refine step by step. Whether you’re planning content, streamlining workflows, or brainstorming new ideas, role-playing can supercharge AI outputs. Ask it to think like a strategist, a marketer, or even your ideal customer. Suddenly, you’re not just getting answers—you’re getting tailored, actionable insights that you actually can use! The best part? AI improves as you do. Refining prompts isn’t a one-and-done task. It’s a dialogue. Submit, evaluate, adjust. Each conversation, question and prompt bring you closer to solutions that feel less like guesses and more like breakthroughs. Clear inputs. Strategic refinements. Exceptional results. That’s the formula to transform your generic AI interactions into a powerful extension of your creativity.

Another new shining tool in the toolbox... and a must-try for me: Meta has introduced enhanced Gen AI features and other powerful tools such as full image and text generation. These tools will help with developing creative variations and automating certain parts of the ad creation process. These updates are expected to transform the way we manage and create campaigns, promising better results and efficiency. For example, if you are promoting Albany bread by showing sliced bread on a plate, the generative AI will be able to create additional ad variations, like the scene of your gogo's kitchen next to a hot cup of black tea - if you know, you know 😅. Check out the full article: https://lnkd.in/djU6frFt #SocialMedia #PaidMedia #GenAI #AI #Campaigns #Tools #Optimisation #SocialNews #ImageGeneration #TextGeneration #Automation #AI #Design

I love this post and graph! AI, like other transformative technologies, is deflationary, it allows us to achieve more with less. In the past, we needed separate devices like a TV, DVD player, and radio, but today, an iPhone replaces all of them. It’s so exciting to live in a time where AI helps us optimize everything! As a software engineer, it lets us focus more on solving problems than writing endless lines of code. LLMs give us access to expert knowledge with just a few prompts (though it can take a few tries to get the right perspective). Working with an LLM feels like having an expert right beside me. The future looks bright!! AI allows us to do more. We’re living in a revolutionary time, a knowledge revolution for those who love thinking and have endless curiosity! ☀️ 🚀