The deeper I get into the jewelry supply chain, the more I’m going to campaign for the need to further defragment and connect it. E-commerce standards are still an absolute mess. There’s no universal ethics/sustainability standard, yet. Data structures and ERPs…my goodness. Diamond manufacturer APIs…😑 (I still love you guys though - at least you’re trying) So much to solve. I’ve heard recent horror stories from customers thinking they’re buying one thing and get another…this is a real concern out there still. Customers are STILL afraid of getting duped or misled. The middle market still has to reckon with this. It seems like top end of the supply chain does all of this incredible work to be transparent, ethical and sustainable…then by the time it reaches some of the B2B supply chain, that value gets thrown out the window and lost. Forget about it reaching the consumer accurately. No wonder the consumer is confused!
You're absolutely right—when communication is unclear or inconsistent, it's no surprise the consumer ends up confused. In today's fast-paced, information-overloaded world, delivering a clear, accurate message is more critical than ever.
The challenges in the jewelry supply chain are indeed pressing and complex. Transparency is crucial for consumer trust. Josh Burwick
I couldn’t agree more. It’s concerning how consumers still fear being misled, especially in such a fragmented market even after this many advancements in supply chain systems.
Sent you a DM!
Founder at BiggiePug
6moThe system was designed that way for exclusivity and barriers to entry. It has both pros and cons.