José Barco’s Post

Machine Learning (or AI) is very, very real for Tatari. Alyssa Boyle from AdExchanger covers this succinctly in this article, using BREEO as an example (thanks for going on the record, Mike Cantafio). TV campaigns build with our new Planning Engine are more comprehensive across linear and streaming TV, it's done in seconds, and with higher accuracy (not to mention better results) ... I must admit that even 5yrs ago I could not have dreamed of this myself.

AI isn't just a buzzword - it's transforming how we optimize video advertising. NBCUniversal's results mirror what we're seeing with our Jeen AI technology - smarter optimization leads to significantly better performance across channels. https://lnkd.in/exdUbWTP #AI #JeenAI #DigitalAdvertising

Ever seen something in a film or TV show that you just needed to have? Warner Bros. Discovery is making it easier than ever to track down these items with its AI unit that matches in-media items to similar products offered by advertisers. It then provides a QR code that viewers can use to learn more or make a purchase. This is more than a good example of interactive ads—it's also a refreshing take on personalisation. Our personal taste is greatly influenced by the world around us and the content we consume. By looking to consumers' favourite shows for ideas, Warner Bros. has brought personalisation to a new level. How could this be applied to other mediums? #Personalisation #AI #CreativeAgency #DigitalAdvertising #InteractiveCampaigns

The Coca-Cola Company is the largest brand to date to build a #TV #advertising campaign with #AI – though not without controversy! I believe that as we become more accustomed to AI-generated #art and the #GenAI tools continue to improve, we’ll find these creations increasingly beautiful. Link to Ad Age's article, including the three commercials from the #CocaCola holiday campaign 👇 I personally prefer the spots featuring AI-generated animals only. For the first one, I think human actors would have been a better choice... What do you think? #BetterAI for a #BetterWorld VxM AI #AdAge https://lnkd.in/eQht23DA

"We need to be wary that AI opportunities are slightly overinflated versus what it can practically deliver in terms of value," says Rhys McLachlan, Director of Advanced Advertising at ITV. "Equally we are acutely aware of the long-term value that AI will bring to our business. There’s efficiency, there’s optimisation, there are workflow improvements. There is automation. There’s a whole bunch of processes that are currently manually orientated that over the course of time will become much more sophisticated and much more machine-based.” https://lnkd.in/e7Xr6JNa #ibc365 #advertising

"From Shoppable Scenes to Mood-Matching Ads: How Warner Bros Discovery is Redefining Advertising with AI." Warner Bros Discovery’s strategic expansion in AI underscores its commitment to innovation and customer-centric services. By establishing Hyderabad as a tech hub and leveraging local talent, WBD is enhancing its AI capabilities, notably in data platforms that power personalised streaming experiences. Its AI-driven advertising solutions like "Shop with Max" and "Moments" highlight a shift towards interactive, engaging, and shoppable content. Amid industry trends leaning towards algorithmic ads, WBD’s efforts not only align with but also set benchmarks in integrating AI for tailored consumer engagement and operational efficiency. Source: analyticsindiamag

Advertisers and media companies have been leaning into generative AI tools, such as shoppable advertising. Teads CMO Natalie Bastian shared her insights on the latest trend on CNBC written by Lillian Rizzo: Across the ad industry, the growth of AI is “revolutionizing how brands reach audiences. The integration of AI is driving measurable outcomes, maximizing media effectiveness, and improving return on ad spend across the industry." At Teads, our AI Creative Program showcases how AI can be leveraged to enhance various stages of the creative process, from asset diagnostics to dynamic creative optimization (DCO) at scale. As AI continues to evolve, it will not only determine the best ad placements but also identify the most fruitful media channels, making a big difference for brands navigating the traditional media landscape.” Read more on how AI tools are advancing shoppable advertising on CNBC: https://lnkd.in/gY7su8sh #ai #commerce #shoppableads #augmentedreality #dco

WBD brings shoppable shows to Max Max has added Kerv's AI technology for shoppable programs that let viewers buy products directly from the shows that they watch. AI helps Shop with Max identify available items and displays QR codes that take users to second screens for purchase, while Moments pairs advertisers with specific themes, on-screen elements or emotions in content.

Thoughts on national clients spending marketing budget on AI radio commercials? Saving them ££££ on production costs. Is this the start of a significant change in the world of commercial radio where agencies push for AI to replace voice over sessions and commercial producers? Do listeners actually hear the difference when the technology is advancing at such a speed? #AI #radiocommercials #voiceovers

New article! 📰 James Varndell, Senior Director of Product Management, Bitmovin, features in a new article from TV Tech titled "AI: Enabling a New Era of Personalised Advertising for CTVs" showcasing the applications of AI-driven contextual advertising for CTVs, and how it can change the game for content providers. "This approach offers broadcasters a solution to a major challenge: how to deliver impactful, personalized ads without relying on personal tracking data. As such, AI-powered contextual advertising has the potential to transform CTV advertising, and it is only going to get better as AI technology evolves and improves." Check out the article here: https://lnkd.in/e65Q3Mzd