John Quarton’s Post

🎓 Choosing the right college isn’t just about academics—it’s about finding a place to belong. That’s why showing prospective students what makes your campus unique is more important than ever. 🌟 Thoughtful communication, immersive virtual tours, and engaging creative content help potential students truly feel your campus vibe—its culture, life, and overall experience. These elements bridge the gap between curiosity and connection. 📹 That’s where StudentBridge comes in. Our suite of solutions, including custom videos, content production, and campaign management, helps you craft an authentic story that resonates with your audience. Let us help you highlight what makes your institution special and drive meaningful engagement at every step of the journey. 💻 Learn more about our personalized solutions 👉https://hubs.li/Q032V7Vp0 📢 Your story is powerful. Let’s tell it together. #HigherEdMarketing #VirtualTours #CollegeExperience #StudentBridge #RecruitmentDoneRight

Storytelling in education is an effective tool to reach your audiences. But, only if you make it Compelling, Authentic, Emotionally-resonant, Clear and Memorable. Luckily for us, my EHL colleague Ana McFee, education marketing expert, has prepared an essential guide to Mastering the art of educational branding. #storytelling #education #educationalexcellence #authenticity #transparency #responsiblecommunication #hospitalityeducation

I am thrilled to have had the opportunity to lead an engaging workshop with MBA students on How to Create and Monetize the Perfect Video In today’s digital-first world, video content has become a powerful tool to build personal brands, drive engagement, and generate revenue. During this hands-on session, we dove deep into essential topics like: 📌 How to monetize your social media accounts – Turning followers into loyal customers and income streams. 📌 Selecting your niche area – Finding your passion and carving out a unique identity in the crowded digital space. 📌 Shooting and editing high-quality videos – Tips, tricks, and tools for creating visually stunning content. 📌 Script preparation techniques – Crafting impactful narratives that keep your audience hooked. This workshop was designed to equip students with actionable skills, helping them confidently step into the world of content creation and unlock new career opportunities. #ContentCreationWorkshop #SocialMediaMarketing #VideoMonetization #SkillsDevelopment #DigitalMarketingTraining #PersonalBranding

🌟 Embracing My Passion for Content Creation as a Marketing Student 🌟 As a #marketing student, I’ve always been fascinated by the power of digital media. Recently, I started creating content on Instagram, focusing on sharing my experience as a digital strategy intern through reels. This journey has not only enhanced my creative skills but also boosted my confidence in sharing my voice online. Creating reels involves a thoughtful digital strategy—understanding my audience, utilizing trends, and experimenting with visuals and storytelling. Each post is a chance to express myself and connect with others. At first, I felt embarrassed sharing my content, but I soon learned that being open about my journey helped me to embrace vulnerability. Although I'm usually a very results-driven person, the need for consistency and patience in this process has turned it into a huge learning experience.  Having gone through a difficult student-athlete experience, I reconnected with my love for sports, which has become a powerful motivator and creative outlet for me. I’m excited to see where it leads! Check it out here: https://lnkd.in/enD9BE83 #ContentCreation #DigitalStrategy #InstagramReels #Marketing #ConfidenceBuilding NC State Poole College of Management

Navigating today's dynamic landscape of student-athlete mobility via transfer portals presents a unique challenge. Building meaningful relationships with them or allowing fans to delve deeper beyond mere statistics and past accolades is increasingly difficult. Yet, written storytelling remains one of the most timeless avenues for fostering individual connection.   In today's collegiate environment, storytelling is paramount, especially as schools strive to generate revenue, sell tickets, and achieve their objectives. The constant stream of dynamic graphics announcing transfers on social media prompts reflection on the athlete's narrative and why it should resonate with others.   It's important to recognize that genuine fan engagement cannot be achieved through statistics alone. Each student-athlete has a unique and compelling story, but the demands on athletics departments often hinder the time required to craft a strategic communication plan. Consider this: crafting a single high-quality feature for about one student-athlete can consume nearly six hours. This time could be even longer when you factor in the meticulous graphic design work needed for a video feature or a social media post.   This time encompasses interviewing, researching, brainstorming, transcribing, writing, proofreading, and editing. It's a demanding process that many may not fully appreciate for its intricacies.   As an independent contractor serving Howard and Delaware State, I've witnessed firsthand the transformative power of storytelling. My written narratives have ignited enthusiasm, especially in today's Names, Image, & Likeness era, among athletic administrators and the student-athletes featured in the stories. They've allowed their voices to be heard, bolstered their personal brands, and fostered closer connections with fans, businesses, alumni, and donors.   Integrating storytelling into your organizational strategy is not just a necessity; it's a game-changer. It’s a tool that can drive innovation, enhance business success, and foster synergy. By harnessing diverse perspectives, storytelling enables athletic departments to not only reach their goals but also connect with fans on a deeper level, creating a unique value proposition.   A finely crafted feature on a subject or topic that resonates deeply with a donor has the potential to attract greater financial investment. While reading habits may have evolved, individuals will still invest time to get to know a student-athlete beyond their athletic performance if the story is captivating, entertaining, and emotionally resonant.   Memorable content often emerges when it humanizes the student-athlete, delivers value, and deepens connections. Achieving this involves speaking candidly from the heart, amplifying the core mission, and rallying a community around a significant cause. Writing has always been my passion, and the ability to share stories has been a constant source of inspiration for me.

NOTHING LIKE AN ADVERTISING SCHOOL will teach you how to come up with ideas for brands - from traditional ads, to digital, experiential, and more. Classes are capped at 12 people maximum. Globally experienced ECD Rodd Chant will be your tutor and mentor. There are limited spaces available to do NOTHING one-to-one for people who don't like groups. NOTHING LIKE AN ADVERTISING SCHOOL…starts soon. We'll cover ideation techniques, creating ideas across most mediums, the art of storytelling for brands, the creative as a creator, AI, the obstacles and hurdles you'll have to navigate along the way and other valuable creative advertising career advice. ⚡ The class will cover Concept development Idea generation techniques Idea before execution Brand storytelling Wordsmithing for better headlines Finding inspiration How agencies tick What’s expected of a creative How to navigate a brief And more ⚡ Duration: 10 x weeks ⚡ 100% remote.  ⚡ Starting: In May.  ⚡ Class size: min of 10 - max of 12 people. ⚡ Limited One-to-One Tuition is also available for those not wanting to do it in a group.  ⚡ 1 x Live group video session that includes a Q&A every week with Rodd Chant (the call will be recorded and sent out to everyone, so if anyone can't make it they won't miss out.) ⚡ 1 x pre-recorded video tutorial sent to you per week ⚡ 1 x new brief per week ⚡ Individual email feedback on your ideas ⚡ Weekly PDF with tips, insights, advice, and conversations with other creative leaders.   ⚡ Introductory price: $500 Classes start soon - grab your spot now. If NOTHING sounds like something you want to be a part of email - [email protected] for more information. #creativity #advertisingcourse #AdvertisingSchool #creativedirector #nothinglikeanadschool #advertising #creativecareers #CreativeEducation #CreativeCourse #advertising  #CreativeCareers #adschool #ideas #advertisingagency #advertisingcourse #advertisingeducation

NOTHING LIKE AN ADVERTISING SCHOOL is starting soon. With so many senior talent being shown the door at agencies I feel there is a need for something, or someone, to help those just starting out. I plan to introduce another option soon for those a few years into their careers. I'm capping each class at 12 people maximum so that it can be more personal, my goal is to make it feel more like I'm your ECD and guiding you through the process. NOTHING LIKE AN ADVERTISING SCHOOL…starts soon. We'll cover ideation techniques, creating ideas across most mediums, the art of storytelling for brands, the creative as a creator, AI, the obstacles and hurdles you'll have to navigate along the way and other valuable creative advertising career advice. ⚡ The class will cover Concept development Idea generation techniques Idea before execution Brand storytelling Wordsmithing for better headlines Finding inspiration How agencies tick What’s expected of a creative How to navigate a brief And more ⚡ Duration: 10 x weeks ⚡ 100% remote.  ⚡ Starting: In May.  ⚡ Class size: min of 10 - max of 12 people. ⚡ Limited One-to-One Tuition is also available for those not wanting to do it in a group.  ⚡ 1 x Live group video session that includes a Q&A every week with Rodd Chant (the call will be recorded and sent out to everyone, so if anyone can't make it they won't miss out.) ⚡ 1 x pre-recorded video tutorial sent to you per week ⚡ 1 x new brief per week ⚡ Individual email feedback on your ideas ⚡ Weekly PDF with tips, insights, advice, and conversations with other creative leaders.   ⚡ Introductory price: $500 Classes start soon. If NOTHING sounds like something you want to be a part of email - [email protected] for more information. #creativity #advertisingcourse #AdvertisingSchool #creativedirector #nothinglikeanadschool #advertising #creativecareers #CreativeEducation #CreativeCourse #advertising  #CreativeCareers #adschool #advertisingagency #advertisingcourse #advertisingeducation

What can you learn from consumer brands on how to create content that drives interest from #students, #graduates and #EarlyCareer talent? We spoke to Simon Lucey, consultant with SMRS and recently exited founder of student marketing agency Hype Collective. With 12+ years of student and youth marketing Simon could share invaluable #TopTips for any content creator. 📹 Watch now! 📹

From Teacher to Digital Marketer: My New Learning Journey 🌐 As an educator, I’ve always been passionate about creating impactful learning experiences for my students. Recently, I realized the power of those same skills in a completely different field—digital marketing. I’ve started learning the ins and outs of this dynamic world, and it’s been fascinating to see how similar the two professions are. Whether it's understanding your audience in the classroom or targeting the right audience online, it all boils down to communication, creativity, and connection. One thing that has really stood out is the importance of storytelling in both fields. In teaching, we use stories to engage students, and in digital marketing, we use stories to captivate customers. It’s a reminder that no matter the platform, authentic connection is key. Have you ever transitioned into a new field and found unexpected similarities? I’d love to hear your experience! #digitalmarketing #lifelonglesson #storytelling #CareerGrowth #EducationAndMarketing

I spent years thinking my life was too boring to share. Until I realized: EVERYONE has a story. Yes, even you. Most of us think we have nothing worth sharing on Linkedin? Here's how I'd approach personal storytelling from scratch: ↳ Stop thinking you need a TED Talk or a million-dollar exit to be interesting  ↳ Your everyday experiences ARE your content gold ↳ The magic is in HOW you tell your story Pro Tips for Storytelling: Craft an interesting HOOK, create curiosity Don't say: "I did a marketing campaign at my company with low budget" Say: "Here's how I pulled off a marketing campaign with £100" Don't say: "Our team has great ideas" Say: "How an intern's crazy idea transformed our entire business strategy" Bonus tips: Start with "How I..." End with "How you can..." How do YOU plan to share your story? 🌟 Follow for more strategies that get you noticed!