Johannes Schwarzer’s Post

View profile for Johannes Schwarzer

Client Partner bei IBM iX DACH | Düsseldorf

Based on our project experience, our Practice Colleagues have summarized our IBM iX DACH best practices on the topic of universal consent management! https://lnkd.in/eeGTqJxh I recommend to download the whitepaper for all the insights. A big shoutout to our Experts Christina Neubauer Yuliya S. Andrew McCrite Inge Scheibel that put together these helpful guide and Best Practices! It is still shocking to see the lack of priority given to the topic of data privacy as part of personalization strategies and how, as a result, other MarTech investments (CDP, marketing automation solutions, etc.) cannot be utilized.

Whitepaper: Universal Consent Management

Whitepaper: Universal Consent Management

ibmix.de

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