Jƶrg Hilberā€™s Post

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Stand out. Inspire. Lead. šŸ’” BE THE ORIGINAL !

šŸš€ DISTINCTIVE OR PREDICTABLE? Itā€™s not luck. Originality is a strategy. Most coaches, consultants, and service providers donā€™t deliberately sound like everyone else. Yet, without fresh thinking (and acting!), their positioning remains predictable. šŸ”¹ How do you break free from generic messaging? Hereā€™s just one of the proven methods Iā€™ll soon be sharing: āœ… THE ā€œPREDICTABLE WORDINGā€ TEST Look at how you describe your services. If your words sound like something ten other professionals could say, itā€™s time for a shift. šŸ’¬ Example: Saying, ā€œI help businesses navigate changeā€ is forgettable. Instead, anchor your thought leadership in a unique, vivid concept. šŸ’”Ā Take my client Rico Lƶhrer for example. Instead of using generic change management phrases, he created Changeonauticsā€”a method inspired by space missions: ā ā€œChange isnā€™t rocket scienceā€”yet I implement it like a space mission: structured phases, calculated risks, and a clear trajectory for success. šŸš€ā€ šŸ’Ŗ And this is just one of three powerful techniques Iā€™ll reveal in my LIVE SESSION on May 13th, 2025. šŸ“† šŸš€ Want to move beyond generic and build unmistakable content and services? šŸ“Œ Join the live session to learn all three methods in detail. šŸ”— SIGN UP IN THE COMMENTS ā€” secure your spot now! #ThoughtLeadership #BrandStrategy #BeTheOriginal #PersonalBranding #Changeonautics #HilberCom #SystemicSelling

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Jƶrg Hilber

Stand out. Inspire. Lead. šŸ’” BE THE ORIGINAL !

1d

Did you see how originally I wrote "Originality" on the visual? šŸ˜‰

Regina Kaegi

šŸŒŸ Company navigator - the centrepiece @Kaegi-Leadershift šŸŒŸ Ambassador for healthy joie de vivre @SanaCulinaris šŸŒŸ structured, creative and always with attention to detail.

2h

Jƶrg Hilber Crafting a message is like preparing a gourmet dish - use the same tired ingredients as everyone else, and the result is forgettable. But add a dash of boldness, a pinch of originality, and suddenly, you have something people crave. Too many professionals serve up the same predictable wording, making them blend into the background like a generic buffet. The secret? A signature flavor. Just like a master chef elevates a dish with a unique twist, your positioning should reflect your distinct way of thinking, working, and delivering results. Swap the bland for the bold. Create a concept that makes people lean in, not scroll past. The best ideas, like the best meals, arenā€™t complicated - theyā€™re just unmistakably yours.

Stefanie Kƶrner

Owner and CEO of Vinci Personal AG | Talent Artist I HR Interim Manager I People & Culture Expert | Specialist in Employer Branding

1d

Jƶrg Hilber "Predictable wording" ā€“ the ultimate aha moment! Especially in HR, I often see interchangeable phrases like "People are our greatest asset." But what does that really mean? šŸ¤” We live the art of uniqueness every day ā€“ because standing out is not a choice, it's our strategy. šŸ’” Thanks for the reminder, Jƶrg! Looking forward to the live session. šŸ‘

Ralph van den Berg, ErklƤrvideo Experte

Botschaften verstƤndlich machen: Vereinfachen, Visualisieren, Verstehen šŸŽ¬ mit ErklƤrvideos

1d

šŸ”„ This is spot on! Originality isnā€™t luckā€”itā€™s a choice. šŸš€ Too many professionals rely on generic messaging, thinking their expertise alone will make them stand out. But in reality, distinctiveness is what creates memorability. šŸ’” I see this constantly in my field: A well-crafted explainer video isnā€™t just about simplifying a messageā€”itā€™s about making it unforgettable. The brands that win donā€™t just ā€œinformā€ their audience, they immerse them in a unique story that sticks. āœ… Love the "Predictable Wording Test"ā€”itā€™s a game-changer!Ā 

Jƶrg Hilber šŸ’” Generic kills credibility. Thought leaders donā€™t just deliver insightsā€”they own the language that defines them. Creating a unique concept like Changeonautics is the difference between being memorable or just another name on LinkedIn. Canā€™t wait to see what other strategies youā€™ll reveal in the live session!

Jƶrg Hilber šŸš€ This is spot on! Most experts donā€™t mean to sound generic, but without a clear, unique framing, they blend in rather than stand out. The ā€œPredictable Wordingā€ test is a game-changerā€”turning vague descriptions into powerful, ownable concepts. Changeonautics is a perfect example of whatā€™s possible when positioning is done right!

Corinne CorthƩsy

Alzheimer starts in the brain ā€“ prevention starts in the mind

20h

Iā€™ve always been more of an intuitive and spontaneous worker, soĀ strategy wasnā€™t really on my mindā€”until now. Listening to you makes it increasingly clear howĀ being intentional about how we communicateĀ can be the difference betweenĀ blending in or truly standing out. Even with somethingĀ known, thereā€™s always a way to createĀ something newā€”and thatā€™s what makes originality a strategy, not just luck.Ā 

Regina Kaegi

šŸŒŸ Company navigator - the centrepiece @Kaegi-Leadershift šŸŒŸ Ambassador for healthy joie de vivre @SanaCulinaris šŸŒŸ structured, creative and always with attention to detail.

2h

Jƶrg Hilber ... und Ć¼brigens: Die Grafik Jƶrg finde ich herrlich šŸ˜

Originality is always linked to your own brand. That is why it should also be protected.

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