š DISTINCTIVE OR PREDICTABLE? Itās not luck. Originality is a strategy. Most coaches, consultants, and service providers donāt deliberately sound like everyone else. Yet, without fresh thinking (and acting!), their positioning remains predictable. š¹ How do you break free from generic messaging? Hereās just one of the proven methods Iāll soon be sharing: ā THE āPREDICTABLE WORDINGā TEST Look at how you describe your services. If your words sound like something ten other professionals could say, itās time for a shift. š¬ Example: Saying, āI help businesses navigate changeā is forgettable. Instead, anchor your thought leadership in a unique, vivid concept. š”Ā Take my client Rico Lƶhrer for example. Instead of using generic change management phrases, he created Changeonauticsāa method inspired by space missions: ā āChange isnāt rocket scienceāyet I implement it like a space mission: structured phases, calculated risks, and a clear trajectory for success. šā šŖ And this is just one of three powerful techniques Iāll reveal in my LIVE SESSION on May 13th, 2025. š š Want to move beyond generic and build unmistakable content and services? š Join the live session to learn all three methods in detail. š SIGN UP IN THE COMMENTS ā secure your spot now! #ThoughtLeadership #BrandStrategy #BeTheOriginal #PersonalBranding #Changeonautics #HilberCom #SystemicSelling
Here is the link to my event: https://www.linkedin.com/events/betheoriginal-3provenmethodstoc7300586077063421953/theater/ Der gleiche Event auf deutsch: https://www.linkedin.com/events/seidasoriginal-3profi-methodenf7301256434153926656/theater/ Le mĆŖme Ć©vĆ©nement en franƧais: https://www.linkedin.com/events/3m-thodespuissantespourcr-erdes7301283749613256704/theater/
Jƶrg Hilber Crafting a message is like preparing a gourmet dish - use the same tired ingredients as everyone else, and the result is forgettable. But add a dash of boldness, a pinch of originality, and suddenly, you have something people crave. Too many professionals serve up the same predictable wording, making them blend into the background like a generic buffet. The secret? A signature flavor. Just like a master chef elevates a dish with a unique twist, your positioning should reflect your distinct way of thinking, working, and delivering results. Swap the bland for the bold. Create a concept that makes people lean in, not scroll past. The best ideas, like the best meals, arenāt complicated - theyāre just unmistakably yours.
Jƶrg Hilber "Predictable wording" ā the ultimate aha moment! Especially in HR, I often see interchangeable phrases like "People are our greatest asset." But what does that really mean? š¤ We live the art of uniqueness every day ā because standing out is not a choice, it's our strategy. š” Thanks for the reminder, Jƶrg! Looking forward to the live session. š
š„ This is spot on! Originality isnāt luckāitās a choice. š Too many professionals rely on generic messaging, thinking their expertise alone will make them stand out. But in reality, distinctiveness is what creates memorability. š” I see this constantly in my field: A well-crafted explainer video isnāt just about simplifying a messageāitās about making it unforgettable. The brands that win donāt just āinformā their audience, they immerse them in a unique story that sticks. ā Love the "Predictable Wording Test"āitās a game-changer!Ā
Jƶrg Hilber š” Generic kills credibility. Thought leaders donāt just deliver insightsāthey own the language that defines them. Creating a unique concept like Changeonautics is the difference between being memorable or just another name on LinkedIn. Canāt wait to see what other strategies youāll reveal in the live session!
Jƶrg Hilber š This is spot on! Most experts donāt mean to sound generic, but without a clear, unique framing, they blend in rather than stand out. The āPredictable Wordingā test is a game-changerāturning vague descriptions into powerful, ownable concepts. Changeonautics is a perfect example of whatās possible when positioning is done right!
Iāve always been more of an intuitive and spontaneous worker, soĀ strategy wasnāt really on my mindāuntil now. Listening to you makes it increasingly clear howĀ being intentional about how we communicateĀ can be the difference betweenĀ blending in or truly standing out. Even with somethingĀ known, thereās always a way to createĀ something newāand thatās what makes originality a strategy, not just luck.Ā
Jƶrg Hilber ... und Ć¼brigens: Die Grafik Jƶrg finde ich herrlich š
Originality is always linked to your own brand. That is why it should also be protected.
Stand out. Inspire. Lead. š” BE THE ORIGINAL !
1dDid you see how originally I wrote "Originality" on the visual? š