Chief Information Officer (CIO) @ Basis Technologies | Operations Leader | Board Member
The live sports landscape is changing, as fans increasingly tune in via digital vs. traditional pay TV. See how advertisers can harness this opportunity—on gameday and beyond—to connect with audiences that are ripe for engagement: https://ow.ly/MH5r50UMuvN #DigitalAdvertising
Client Development Director at Basis Technologies | Ad Tech + Digital Media Consulting
The live sports landscape is changing, as fans increasingly tune in via digital vs. traditional pay TV. See how advertisers can harness this opportunity—on gameday and beyond—to connect with audiences that are ripe for engagement: https://ow.ly/AA5O50UPNQl #DigitalAdvertising
The live sports landscape is changing, as fans increasingly tune in via digital vs. traditional pay TV. See how advertisers can harness this opportunity—on gameday and beyond—to connect with audiences that are ripe for engagement: https://ow.ly/UEIt50UO6vz #DigitalAdvertising
The live sports landscape is changing, as fans increasingly tune in via digital vs. traditional pay TV. See how advertisers can harness this opportunity—on gameday and beyond—to connect with audiences that are ripe for engagement: https://ow.ly/kmsh50ULqaW #DigitalAdvertising
Empathetic, servant leader helping solve problems for Marketers & helping others wherever I can
The live sports landscape is changing, as fans increasingly tune in via digital vs. traditional pay TV. See how advertisers can harness this opportunity—on gameday and beyond—to connect with audiences that are ripe for engagement: https://ow.ly/hNv850UIrns #DigitalAdvertising
Ad Tech + Digital Media Consultant leveraging cutting edge technology to support and grow agencies
The live sports landscape is changing, as fans increasingly tune in via digital vs. traditional pay TV. See how advertisers can harness this opportunity—on gameday and beyond—to connect with audiences that are ripe for engagement: https://ow.ly/Og1j50UL71b #DigitalAdvertising
Chief Information Officer (CIO) @ Basis Technologies | Operations Leader | Board Member
The live sports landscape is changing, as fans increasingly tune in via digital vs. traditional pay TV. See how advertisers can harness this opportunity—on gameday and beyond—to connect with audiences that are ripe for engagement: https://ow.ly/bg6050UJPKp #DigitalAdvertising
Chief Investment and Media Officer | Ad Tech & Digital Media | CHIEF Member | Transforming the Way Marketers Plan, Buy, Optimize, and Report their Digital Campaigns
The live sports landscape is changing, as fans increasingly tune in via digital vs. traditional pay TV. See how advertisers can harness this opportunity—on gameday and beyond—to connect with audiences that are ripe for engagement. #DigitalTransformation #DigitalAdvertising
As fans increasingly tune into live sports via digital over traditional pay TV, learn how advertisers can connect with these enthusiastic and highly engaged audiences to drive action and engagement: https://ow.ly/gVO750UI04M #DigitalAdvertising
Ad Tech & Paid Media Solutions Consultant, Client Growth & Retention, Key Account Management, Team Lead
Timely topic as we head into NFL Playoff weekend! Go Texans! Has your marketing team adjusted your live event strategy to capture the audience on streaming platforms? The live sports landscape is changing, as fans increasingly tune in via digital vs. traditional pay TV. See how advertisers can harness this opportunity—on gameday and beyond—to connect with audiences that are ripe for engagement: https://ow.ly/NTB150UIFJF #DigitalAdvertising
As ad spending stabilizes and even grows in 2025, sports and live events continue to drive value for media companies. From the Super Bowl to the NBA season, advertisers are seeing the benefits of engaging audiences during high-stakes live programming. Key Insights: Sports Dominate: Commercials during live sports generate 24% more engagement than other programming, making sports a cornerstone of media strategies. Streaming & Linear TV: While streaming services like Netflix are expanding into sports, linear TV still captures six times more ad impressions, emphasizing the need for a unified approach. Women’s Sports Growth: Opportunities in women’s sports are on the rise, with increasing viewership and engagement. Takeaway for Advertisers: The convergence of linear and streaming platforms offers new ways to maximize audience reach while leveraging targeted performance. As ad budgets stabilize, integrating both mediums will be critical for success. Where do you see the future of advertising heading in this evolving landscape? Let’s discuss! #MediaTrends #Advertising2025 #SportsMarketing #Streaming #JustinMirche
