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Head of GTM Growth Momentum | Founder GTM AI Academy & Cofounder AI Business Network | Business impact > Learning Tools | Proud Dad of Twins

Step 3 of 7 for AI Enablement: Identify and Prioritize AI Use Cases See full 7-step breakdown here: https://lnkd.in/g3t7MiZb In setting up AI for success, we’ve covered the foundations: Step 1 defined clear business objectives. Step 2 assessed team readiness, revealing gaps to achieve outcomes. Now for Step 3: Identify and Prioritize AI Use Cases. This step isn’t just about knowing where AI could fit; it’s also about evaluating tools to ensure they meet essential requirements—and testing the top choices with trial runs. First: Explore What AI Tools Are Out There Before diving into specific use cases, it’s important to understand the types of AI tools available that could support your goals. If you’re unsure where to start, here are two valuable resources: • Theresanaiforthat.com – A searchable directory of AI tools across industries. • GTM AI Tools Demo Library – A curated list of go-to-market AI tools from the GTM AI Academy (l^nk in comments). Identify AI Opportunities with the PRIME Framework With a better understanding of AI options, use the PRIME Framework to identify use cases that directly address your most critical business gaps: • Predictive: Can AI help forecast outcomes? • Repetitive: Are there time-consuming, repeated tasks? • Interactive: Could AI enhance customer engagement? • Measurable: Can AI provide useful metrics? • Empowering: Can AI support creativity or productivity? Evaluate Tools with a Checklist Once you’ve outlined use cases, evaluate potential tools to ensure they meet critical requirements before trialing them: • Security & Compliance: Does the tool meet company standards? • Governance: Does it support data governance and accountability? • Cost & ROI: Is it cost-effective based on expected value? • Scalability: Can it grow with your team’s needs? • Integration: Will it fit with your current systems? Evaluate Tools: Make sure selected tools meet security, compliance, and integration needs before trial runs. Pilot Testing Once you’ve prioritized and evaluated, move into a pilot phase. Select top tools to trial with a small pilot team. This phase helps test effectiveness, build internal champions, and refine any processes before rolling out to the larger team in Step 4. Your Checklist for Step 3 1. Explore AI Options: Start with Theresanaiforthat.com and GTM AI Tools Demo Library. 2. Identify Use Cases with PRIME: Target high-impact areas. 3. Evaluate Tools with the Checklist: Confirm tools meet security, compliance, and integration needs. 4. Pilot Test: Trial top tools with a small team to validate effectiveness. By following this approach, you’ll set your team up for measurable, AI-driven success with tools that are tested and proven valuable. Ready to PRIME your AI Enablement? Check out free resources in the GTM AI Academy: • PRIME Use Case Guide • Impact-Feasibility Template • AI Critical Requirements Assessment Up next.. Step 4 of 7 for AI Enablement..

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Joseph Mullen

Enterprise Account Executive at Skillsoft

9mo

I'm definitely "borrowing" your PRIME framework -- it's a great gut check for AI use cases. If a tool isn’t helping us get results we can see, it might not be worth the hype. Results over flash any day.

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