CEO at Full Circle Insights | We help Accelerate Revenue with Data-Driven Multi-Touch Attribution in Salesforce
Is Salesforce losing its grip on sales enablement? Every day, more companies are shifting sales operations to tools like Apollo, Salesloft, and Outreach. But here’s the paradox: Salesforce is still the source of truth, where the top and bottom of the funnel align in one place for reporting and insights. Yet sales teams are adding more tools, creating a sprawling tech stack—and everyone loses with sprawl. Here’s why: 🚩 CFOs don’t want to pay for sprawl. More tools mean more costs, more integrations, and more data silos to manage. 🚩 CEOs don’t care what tools are involved; they want clear insights into what’s driving revenue and closing deals. 🚩 CMOs need visibility into the middle of the funnel to understand what’s working and what isn’t in real time. But with data scattered across multiple platforms, that visibility fades fast. The reality? There are no winners with sprawl. It creates disconnected data, bloats budgets, and makes alignment across teams harder. So why keep adding more tools? Keeping everything in a core CRM is simpler, cost-effective, and keeps your teams aligned around the metrics that matter. Curious—how is your organization handling this growing sprawl? Let’s discuss 👇
Vishwajeet Sinha
3mo
Interesting points made in this post. Thanks for sharing!
President & COO | Board Member | Advisor | Investor | Fractional Consulting | EdTech
3moInsightful! This is something we were considering. It's not a lack of functionality, but more of data hygiene that complicates the use of the native CRM tools. It's obvious that moving to another tool to make sales and pipeline reporting clean we will miss out on the data being in the CRM to facility handoff, historical data, automation, etc. We should just invest the effort into fixing the actual root of the issue.