Jimmy Acton’s Post

Scaling a start-up is a complex journey that requires a clear vision, strategy, and focus. Our latest article, which I co-authored with colleagues Tomas Beerthuis, Shahar Markovitch and Charlotte Seiler, provides a playbook for founder CEOs, with key lessons from best-in-class B2B software-as-a-service company innovators. Learn how to sustain continuous growth for long-term success: https://lnkd.in/ehqJ5WF9 #Leadership #OrganizationDesign #StartUp

GTM planning starts with research, but for founders and business leaders, your eyes are on a bigger prize like setting short and long-term business goals and strategic objectives. My last post talked about OKRs and today i'm diving into KPIs. In 15 years of coaching, mentoring and agency services, I've seen too many startups crash and burn because they're flying blind tracking the wrong metrics. Realistic and Achievable are where the focus should be. Here's where you should focus, and what to look out for: 1. Turnover isn't everything. That's right, I said it. Look at your CAC and LTV. If you're spending £100 to get a customer worth £50, you're in trouble. Payback and profitability are what's important here. 2. Happy customers stick around, and that's where the real money is. Churn is a silent killer. Keep an eye on it. 3. Forget vanity metrics. Sign ups mean squat if no one's using your product. Focus on active users and engagement. 4. Cash is king. Know your runway. If you're burning through cash like there's no tomorrow, there might not be one for your startup. 5. Sales cycle length matters. The shorter, the better. If it's taking forever to close deals, something's off. Deal velocity is a key metric here. Remember, what you measure, you can improve. But don't go crazy with 50 different KPIs. Pick 5-7 that really matter for your stage and crush those. What's your most important KPI right now? Drop it in the comments. Let's learn from each other. 👇 P.S - Did you know my proprietary ARISE GTM Methodology® has 151 standard KPIs across marketing, sales, customer success, people and finance. Comment KPIs in with any other comments and i'll share them with you. #StartupAdvice #KPIs #GrowthHacking #AriseGTM

As some of you know, I got to witness the scaling of a start-up up close and personal - learning about wireframes on an early date, hearing tales of navigating sales and engineering curled up on a couch, and eventually toasting a long-sought, hard-fought, successful exit. Scaling a start-up is a complex journey that requires a clear vision, strategy, and focus. Our latest article by colleagues and friends Claudy Jules, Charlotte Seiler and others provides a playbook for founder CEOs, with key lessons from best-in-class B2B software-as-a-service company innovators. Learn how to sustain continuous growth for long-term success: https://lnkd.in/eYgWsK6c #Leadership #OrganizationDesign #StartUp

Scaling a start-up is a complex journey that requires a clear vision, strategy, and focus. Our latest article provides a playbook for founder CEOs, with key lessons from best-in-class B2B software-as-a-service company innovators. Learn how to sustain continuous growth for long-term success: https://lnkd.in/g78gSd6R #Leadership #OrganizationDesign #StartUp

Scaling a start-up is a complex journey that requires a clear vision, strategy, and focus. Our latest article provides a playbook for founder CEOs, with key lessons from best-in-class B2B software-as-a-service company innovators. Learn how to sustain continuous growth for long-term success: https://lnkd.in/e9c2GywM #Leadership #OrganizationDesign #StartUp

Scaling a start-up is a complex journey that requires a clear vision, strategy, and focus. Our latest article provides a playbook for founder CEOs, with key lessons from best-in-class B2B software-as-a-service company innovators. Learn how to sustain continuous growth for long-term success: https://lnkd.in/ekqEggU4 #Leadership #OrganizationDesign #StartUp

Last week, I met with 30 of the top Partnership leaders. Their partner programs generate over $150M in ARR. This was their #1 most common challenge: “Do more with less.” Now, this is nothing new for partnership leaders. We are the OG’s of doing more with less. We’ve had to operate this way even through the peak ZIRP froth where every SaaS startup had more money than they knew what to do with. But now the more is MORE and the less is LESS. To not only survive, but to thrive, in this environment partnership leaders need to become experts of operations and data. We need to start creating processes. We need to start measuring everything. Process allows us to operationalize our programs for scalability. Measurement gathers data on our processes, our partnerships, and our outcomes to surface what’s working and what’s not. This is the only way to create lean and mean partner programs. There’s no magic bullet. Either we build the foundation to scale, or we *hope* for good luck. I know it’s not the most fun part of the job, but it’s critical. It’s the only way we exit GTM purgatory and get the resources we deserve.

Another great post for all the founders out there. --- Founders, want to retain everything you learn? These 4 methods will change the game for you and your startup: 1. The Feynman Technique Teaching forces mastery. Sharpen your pitch by explaining your vision simply. 2. Mind Mapping Visualize your business model, product roadmap, funding strategy. See how it all connects. 3. Spaced Repetition Regularly revisit key learnings from mentors, books, experiences. Compound your wisdom. 4. The SQ3R Method Skim resources, question assumptions, read deeply, articulate takeaways, review often. Make informed decisions faster. As a founder, your ability to retain info can be a superpower. Hone it with these techniques. Which method will you implement this week? Share your plan in the comments! — If you like my posts and the content I'm sharing please give me a follow (Jimmy Acton) ⬅ Credit: Chris Tottman give him a follow or buy his book ⬇ THE GO TO MARKET HANDBOOK FOR B2B SaaS LEADERS https://amzn.to/3ZQiybK

What are the risks and implications of picking the wrong go-to-market leader? Why many startups (and even some scaleups) are not ready and what do they typically do wrong? Why do we see a rise in fractional VPs and CROs? Does it work? Who wins? I wrote about my experience and perspective about it. https://lnkd.in/di7xBVCe ******** Join other CEOs, Founders, Private Equity and VC Investors interested in “Healthy” SaaS and Customer-Centric go-to-market & revenue growth who get these insights in my newsletter: go to saasification dot net and subscribe.

These KPIs are great for MSP and SaaS. Will Baccich focused down to 12 key metrics that do a great job of covering operations, sales/marketing, and finance that, when looked at together, can drive a business forward. Too often teams think they need 40-50 KPIs to report on and understand their business. However, if they are focused, measurable, and actionable less really is more. #operatingpartners #msp #valuecreation