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New Post: Leader Spotlight: Enabling a vision-led product mindset, with David Krell - https://lnkd.in/dJGSFemN - David Krell is VP of Product at Going. He began his career as a UX designer before cofounding and leading product at LOOKCAST, a commerce-minded content platform, which was acquired in 2017. David then spent 4+ years at Cars.com as a principal product manager before joining Scott’s Cheap Flights (which has since been rebranded to Going) in 2022. In our conversation, David talks about the fallacy that PMs have to be in a position of authority to do vision-led work, indicating that’s not true in reality. He describes his practice of creating “ownership tables” to efficiently call out which teams own which features or initiatives. David also discusses how giving teams the structure of a co-created product outcome, as well as the opportunities underneath it, is the strongest way to create alignment between business performance and customer needs. Having the authority to push toward a vision In your opinion, what’s the difference between being feature-focused vs. vision-led? Do you have an example from one of your roles that illustrates this difference? There’s a lot of content out there about the benefits of being vision-led. There’s also a large push toward this outcome versus output mentality, but the truth is that when you come into an organization as a product leader, you have to see where that organization is really at. There’s often a big difference between the theory of the situation and its reality. I joined Going back when it was called Scott’s Cheap Flights. At the time, we had fairly immature engineering and product organizations. The group had done some great things, but they were still in very early stages. The desire to focus on features (or become a feature factory) was actually an improvement from where the company was at. Say product/engineering is struggling to release features consistently. That’s the first problem you have to solve. If you jump in and say, “We’ve got to do outcome-based work and change everything,” that would likely slow everything down further. In our case, our first goal was to create consistency around how we shape and deliver work. Once we had traction with that, we were able to say, “Hey, we can do this. We can absolutely ship consistently.” Then, we had the privilege to talk about what we were actually shipping and evaluate if there was an impact there. How does that vary based on the stage or the size of the company? When you’re trying to make that change as a product leader, whether you’re a CPO or a senior PM on a squad, it’s really just the scale that changes. As a product person, one cool thing that often gets overlooked is that you have a lot of autonomy. It’s a lot of work and demand can be high, especially if you’re in a feature factory. There’s a lot of intense reality to that. But, there are also moments when you can sta

𝐇𝐚𝐯𝐞 𝐲𝐨𝐮 𝐞𝐯𝐞𝐫 𝐭𝐫𝐢𝐞𝐝 𝐚𝐬𝐬𝐞𝐦𝐛𝐥𝐢𝐧𝐠 𝐈𝐊𝐄𝐀 𝐟𝐮𝐫𝐧𝐢𝐭𝐮𝐫𝐞 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐭𝐡𝐞 𝐢𝐧𝐬𝐭𝐫𝐮𝐜𝐭𝐢𝐨𝐧𝐬? 𝐓𝐡𝐚𝐭’𝐬 𝐰𝐡𝐚𝐭 𝐢𝐭’𝐬 𝐥𝐢𝐤𝐞 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐚 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐚 𝐫𝐨𝐚𝐝𝐦𝐚𝐩! 🛠️ Reference article here https://lnkd.in/gDJDB4p2 A product roadmap isn’t just a plan; it’s a dynamic, living tool that guides your product to success. Here’s how to master it: Do’s: ✅ Keep it simple and clear ✅ Provide a high-level product plan ✅ Ensure it evolves over time Don’ts: ❌ Bulky Excel sheets ❌ Items on the backlog ❌ Lengthy presentation decks 𝐒𝐭𝐞𝐩 1: 𝐂𝐨𝐥𝐥𝐞𝐜𝐭 𝐈𝐧𝐩𝐮𝐭𝐬 👥 𝐓𝐡𝐞 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐂𝐨𝐮𝐧𝐜𝐢𝐥: Meet key stakeholders, discuss priorities, and aim for clear, focused decisions. Stop #peoplepleasing, it’s okay to make one (or more) stakeholder unhappy for the greater good. 💡 𝐓𝐡𝐞 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐓𝐞𝐚𝐦: Encourage all ideas, create an open culture, and let innovation flow. Don't do 𝒊𝒅𝒆𝒂 𝒔𝒏𝒐𝒃𝒃𝒆𝒓𝒚 ☠ 📊 𝐃𝐚𝐭𝐚 𝐏𝐨𝐢𝐧𝐭𝐬: Use metrics to guide discussions. Focus efforts where they matter most. 👥 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬: Utilize UX sessions, NPS, and feedback surveys to stay close to your users. 𝐒𝐭𝐞𝐩 2: 𝐑𝐞-𝐞𝐧𝐠𝐚𝐠𝐞 𝐰𝐢𝐭𝐡 𝐆𝐨𝐚𝐥𝐬 & 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 🔍 Keep it simple. Prioritize inputs by asking, "What problem does this solve?" 📊 Use prioritization frameworks like Impact vs. Effort, Impact vs ROI and the Kano model. 𝐒𝐭𝐞𝐩 3: 𝐂𝐫𝐞𝐚𝐭𝐞 𝐘𝐨𝐮𝐫 𝐑𝐨𝐚𝐝𝐦𝐚𝐩 📅 Choose the right format - Gantt chart, dashboard, or phased approach. 🔄 Update regularly. Adapt as needed. 𝐒𝐭𝐞𝐩 4: 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐞 𝐘𝐨𝐮𝐫 𝐑𝐨𝐚𝐝𝐦𝐚𝐩 📢 Keep your teams informed. Share with senior execs, stakeholders, and engineers regularly. 📅 Adjust the frequency of updates based on your business stage and product lifecycle. Huge gratitude Rethink Systems and Shravan Tickoo, for explaining how to start building product roadmap Mentor Ashu Mishra and buddy Soubia Kulsum  My people: Ayushee Tripathy | Harshit Bakliwal | Nandipati Venkata Sai | Rohan Mayekar | Saral Patnaik | Tusshar Gupta | Vijay Nehra | Kevin Thomas| kalyan grandhi Cohort mentors: Attharv Sardesai | Unnati Nakra | Suraj Sharma | Mayank Madaan | Raghav Mehta | Arjun Hariharan | Bhishm Juneja #ProductManagement #Roadmap #ProductStrategy #PMTips

How to Navigate Product Roadmaps Without Losing Your Sanity in 2025 Welcome to another year of product management chaos / fun! 🙂 Fast-changing markets, fierce competition, the evolution of technologies at exponential speeds – sounds delightful, right? Fear not. Here’s a guide to surviving the inevitable madness of 2025. Bend like that Yoga guru you follow on Insta Treat your roadmap like a work-in-progress doodle that adjusts to trends, customer requests, and tech curveballs. Skip the crystal ball predictions and be laser focused on what’s achievable bit by bit, and that could be sprint by sprint or quarter by quarter, whatever works for you and your business. Have long term goals / aspirations but validate them all the time. Be Obsessed with Prioritisation You can’t do everything, so stop trying. Commission research and find out what will add real tangible value for your customers and stakeholders. Then use tools like RICE or MoSCoW to figure and reflect out what’s worth your time and make sure you’re not chasing dead ends or placing focus on something that's not going to deliver. This always takes time so do it in small chunks weekly. Data!!! Data’s where it’s at #obvs. Dive into analytics, gather feedback, glean insights and base your decisions on facts not instinct, then test and learn. Feed the Cats as Herding Doesn’t Work Communicate with your stakeholders. Get Commercial, Tech, QA, Marketing, Comms all on the same page. Explain not just what you’re doing but why you are doing it. It’s amazing how much smoother things run when people understand the plan and ideally make it their own. Celebrate the Wins Even the Tiny Ones Hit a milestone? Pop some bubbly. Delivered a small feature? Do a happy dance. Celebrate progress, reflect on lessons, and keep yourself and your team motivated to face the next challenge. The Bottom Line Managing roadmaps is always a juggling act (juggling snowballs during a heatwave) but in 2025, with flexibility, focus, and collaboration, you’ll survive the ride. Stay sharp, stay focused, and remember: it’s not about having the perfect plan—it’s about being agile (sic) and still delivering value.  I’m going to be posting monthly about all things Product Management, Accessibility, and Tech from now on. Sharing insights and stories to hopefully give you lovely people a sense of who I am and what makes me tick. If you like it please share it, if you want to comment go ahead. See you for the next one. Thanks! Gavin 🙂

Bredec Group Product Vision: What It Is & Why We Need It: In the dynamic world of product development, articulating a clear and compelling product vision is paramount. It’s the North Star that guides every aspect of product strategy, design, and execution. It serves stakeholders and teams alike.  What Is Product Vision? A product vision is a succinct, inspiring articulation of where your product is heading. It embodies the essence of your product — the core values it upholds, the core needs it fulfils, or the core problems it solves.  Vision states your overarching goal, the ultimate reason for creating the product. Roman Pichler It focuses on ‘ ‘Why Are We Creating a Product’ instead of ‘What are we going to deliver’ or ‘How are we going to deliver’. Product Vision is not solution-focused.  Why It Is Important  Provides Guidance In Strategic Decision Making: Just as a compass offers direction to a sailor in vast seas, a product vision guides strategic decisions, design choices, and development priorities. It functions as a guide for creating plans, setting goals and objectives, and measuring progress towards these goals.  Motivates Teams and Individuals: Inspired and motivated teams and individuals help organisations in achieving their goals. A compelling product vision has the power to inspire and motivate. Product Vision transforms day-to-day tasks into steps towards a grand achievement, fostering a sense of purpose and engagement among team members. This sense of purpose drives intrinsic motivation. Differentiation: In a sea of competitors, a clear and unique product vision helps differentiate your offering. It clarifies why your product exists and why it matters, helping to attract both customers and potential investors who share your vision. Aligns Teams and Stakeholders: With countless possible features and improvements, it’s easy to become overwhelmed or sidetracked. A product vision acts as a filter, helping teams prioritise work that contributes most significantly to the end goal. This focus aligns everyone towards the larger goal.    Who Creates Product Vision  Everyone involved in product development should be empowered to influence the Product Vision.  However, I would hold Product Owners accountable for at least having a product vision (even if they don’t create it by themselves) and communicating the Product vision to the rest of the people.  If product owners are not empowered to create the product vision then they should work with senior stakeholders/leaders to come up with a product vision.    Key Considerations While Creating Product Visions Align with Core Values and Mission Your product vision should be a reflection of your company’s core values and overall mission. It’s not just about what you aim to achieve but also how you plan to get there. The vision should encapsulate the principles and ethics that guide your company,… [email protected]

As product managers, we wear many hats, but one of our most important responsibilities is creating a product roadmap. A well-crafted roadmap serves as a strategic guide for your product's development, helping you align your team, prioritize initiatives, and set clear expectations. But what exactly makes a roadmap effective? Here’s what you need to know about building a roadmap that drives success: 1. Start with a Clear Vision A roadmap begins with a compelling product vision. This vision should reflect the problem you’re solving, who your users are, and where you see the product heading in the future. The roadmap becomes the bridge between your long-term vision and the steps you’ll take to get there. 2. Prioritize Ruthlessly You’ll always have more ideas than time or resources to execute them. That’s why it’s crucial to prioritize features and initiatives that align with both customer needs and business goals. Use prioritization frameworks like RICE or MoSCoW to ensure you're focusing on the most impactful work. 3. Balance Short-Term Wins with Long-Term Goals A strong roadmap finds a balance between quick wins that satisfy immediate user needs and long-term projects that shape the future of the product. This helps keep your team motivated while ensuring you're staying on track with your strategic objectives. 4. Keep It Flexible While the roadmap is a guide, it’s not set in stone. The market changes, user feedback evolves, and new opportunities arise. That’s why it’s important to keep your roadmap flexible, allowing for adjustments based on data and user insights. Being agile means adapting, not reacting. 5. Collaborate with Stakeholders The product roadmap isn’t just for the product team—it’s a tool to align everyone involved in the product’s success. Engage cross-functional teams like engineering, marketing, and sales early in the process to gather their input and set expectations. Transparency builds trust and ensures everyone is working toward a common goal. 6. Communicate Milestones Clearly One of the roadmap’s primary functions is to communicate key milestones and delivery timelines. Setting realistic, achievable goals and updating stakeholders on progress keeps everyone aligned and avoids surprises down the line. 7. Measure Success and Iterate A roadmap is not a one-and-done document. It should evolve as you gather more data and learn from user behavior. Regularly review your progress, assess what’s working, and make adjustments where necessary to stay aligned with both customer and business needs. In summary: A product roadmap is your north star—it’s the strategic plan that connects the dots between your product vision, customer needs, and business goals. By building a roadmap that is clear, flexible, and focused on high-impact work, you can lead your team toward product success. How do you approach product roadmapping in your organization? I’d love to hear your thoughts and strategies! 🚀👇 #ProductRoadmap #ProductManagement

🚨 10 Deadly Product Management Mistakes That Can Sink Your Product 🚨 Bringing a product to life is no easy feat, but a few wrong turns can lead straight to failure. Avoid these 10 critical mistakes and set your product up for success: Not Understanding the Customer’s Problem 🚫 A brilliant product solves a real pain point. If you’re unclear on the problem, your solution is irrelevant. Dive deep into customer needs before you build. Overcomplicating the Product 🌀 More features don’t mean more value. Avoid cramming in unnecessary complexity. A focused, streamlined MVP will always outperform a feature-bloated product. Skipping the Prototype Phase 🛠️ Instead of diving straight into full development, create a prototype with minimal investment. Test it, get feedback, and take approval before going all in. It saves time, money, and potential failure. Neglecting Market Research 🔍 What’s the competition doing? What are the market trends? Failing to track the market leaves you exposed to disruptors. Misaligned Stakeholder Priorities 🎯 A divided vision can cripple progress. Ensure that stakeholders, teams, and leadership are fully aligned with the product’s goals. Feature Creep 🌱 Saying “yes” to every feature request leads to chaos. Prioritize features that align with your vision, and don’t hesitate to say “no.” Skipping User Feedback Loops 🔄 Building in isolation is a recipe for disaster. Constantly gather user feedback and iterate fast to stay relevant. Relying on Gut Feel Instead of Data 📊 Your intuition matters, but so does data. Use analytics to back your decisions and validate assumptions throughout the product lifecycle. Poor Communication of Product Vision 📢 Your team can’t execute if the vision isn’t clear. Make sure everyone knows where the product is headed and why it matters. Overlooking Scalability from Day One 🚀 Building for today’s users without considering future growth can lead to massive headaches down the road. Plan for scalability right from the start. 🚀 Ending That Packs a Punch 🚀 Your product’s success lies in making smart, strategic decisions. Start lean with a prototype, prioritize user feedback, and build a product that not only fits today’s market but thrives in the future. Remember, avoiding these mistakes can be the difference between failure and a breakthrough product! What’s the biggest lesson you’ve learned in product management? Drop your thoughts below! 👇 Timothy Field Richard Ewing #ProductManagement #Prototyping #ProductFailures #Innovation #LessonsLearned

🌟 Crafting a Clear Product Vision: The North Star of Success 🌟 As product managers, we're tasked with navigating the complex terrain of market demands, technological advancements, and user expectations. Yet amidst this complexity, there exists a guiding light that illuminates our path—the product vision. A compelling product vision serves as the North Star that aligns our efforts, inspires our teams, and guides our strategic decisions. It encapsulates the essence of what we aim to achieve and the impact we aspire to make in the world. 🎯 Defining the Vision: A robust product vision begins with a deep understanding of our customers' pain points, aspirations, and unmet needs. It's not just about creating a product; it's about envisioning a solution that addresses real-world challenges and enriches the lives of our users. 🚀 Aligning with Business Goals: An effective product vision isn't crafted in isolation; it's intimately connected to the overarching goals of the business. By aligning our vision with the company's mission and strategic objectives, we ensure that every product decision propels us closer to success. 🌍 Inspiring Stakeholders: A compelling product vision has the power to captivate and inspire stakeholders across the organization. Whether it's executives, investors, or frontline teams, everyone rallies behind a shared sense of purpose and possibility. 🔍 Navigating Uncertainty: In a rapidly evolving landscape, our product vision serves as a steady compass amid uncertainty. It provides clarity amidst ambiguity, enabling us to make informed decisions and pivot when necessary without losing sight of our long-term goals. 💡 Continual Refinement: While the core essence of our product vision remains constant, it's essential to embrace a mindset of continual refinement. As we learn from user feedback, market dynamics, and technological advancements, we iterate on our vision to ensure its relevance and resonance. 🌈 Embracing the Journey: Crafting and realizing a product vision is not merely a destination; it's a journey filled with challenges, setbacks, and triumphs. It's about embracing the process, learning from failures, and celebrating incremental victories along the way. In conclusion, a well-defined product vision is not just a statement; it's a beacon of hope, a catalyst for innovation, and a roadmap to success. Let's keep our eyes on the North Star as we navigate the ever-changing landscape of product management. What's your experience with crafting product visions? I'd love to hear your insights and stories in the comments below! #ProductManagement #ProductVision #Strategy #Leadership #Innovation

Product Roadmap is like a compass 🧭 The drama it will save you from when CEO, Marketing, Sales, CS and CX, and many stakeholders come knocking is inexplainable 🤣 Before we begin, that’s me in the picture below trying to figure out something. I believe we have all being in that moment where you try to figure out things. It could be your career, skill, tasks, relationship, or even your financial life or spiritual life. — Product roadmap is that guiding light when you need to figure out “what next?” When you are building your product or idea. Product roadmap is a long-term development plan that gives you and all stakeholders the information needed per time on the state of development and what’s next. This document helps you and stakeholders plan and coordinate future activities because it helps you identify timelines and what to be done It gives you (the product manager) and all key stakeholders a possibility prediction per time on the development process — However! You are likely to deviate at a point in time due to: 1-Customer validation unraveling another path to market or product development 2-Client’s or stakeholders decisions as a result of uncontrollable factors 3-Feedback from initial rollout 4-Funding and investment or investors decision 5-Many more 🤣 Before we started building Imo Varsity, one of the core things I spent time on was the product roadmap Which most times is going to be used by you (product manager) in a lean team. But in the development process we encountered some setbacks that helped us shape our product in a better way These setbacks led to timeline changes in the product roadmap. Initial launch date was October 31st 2024… Hey guys we are in 2025 already 🤣 Thankfully, this month Imo Varsity goes live fully — This very important document helps you tackle your shiny object syndrome as a Product manager whenever the taught of new idea or features pops up 🤣 It helps you decline every new idea or feature requests from all departments that’s is not primarily tied to launching an MVP but leading to a more complex system. This Product Roadmap is very important in aligning your management with product journey and also telling the “NO” when necessary In fact, it’s your constitutional authority during product development phase that can help you keep your company focused. It also helps other document’s relevancy and validation. Docs like: 1-Product strategy 2-GTM 3-PRoduct requirements document 4-Feature requirements documents 5-Visualized Backlogs 6-Product vision and mission document — Why am I sharing this with you dear product managers and aspiring product managers? You will miss product deadlines… It’s not normal but if it’s for the greater good, please don’t fight it. You will get new inspiration as you build, but if it will delay product launch and make the system more complex, please add it to future development. This is the same thing with our relationship with Christ. Focus on Him

Navigate Success by crafting effective product Roadmaps for Seamless Product Development. 🌟 What are product Roadmaps ? Product Roadmap is a tool used by product teams to communicate the vision, direction and priorities to the business stakeholders Roadmap is a living, breathing and dynamic tool that continually changes and evolves over time. ❌ What Roadmaps are not ? - Product Backlog Items - They are not excels with a To-Do list - 50 page power point deck 🌟 Why Roadmaps are critical ? Imagine your senior executive wants something new so you drop everything and crack on with the new. Operations/marketing teams say they want a new feature so you decide to build it. Without Roadmap, you’re all over the place; reacting to whatever is immediately in front of you and being pulled in multiple different directions. A solid product roadmap is grounded in sound principles that will help relieve this pain and pull you, your business and your team in your desired direction together. 🌟 How to create a Roadmap ? There are 4 steps to create the Roadmap: 👉 Step1 - Collect the Inputs The first step to creating your roadmap is to collect your inputs. Inputs typically include feedback, insights, analysis and requests from the following sources: 💎 Stakeholders 💎 Team members 💎 Data points 💎 Customers 💎 Idea generation 👉 Step2 - Curate your Inputs Once you’ve gathered your inputs, we need to whittle them down into priorities that you can include on your roadmap. How do you do this ? 1️⃣ Re-engage with your product goals and strategy 2️⃣ Ask Questions 3️⃣ Use prioritization frameworks 👉 Step3 - Create the Roadmap Though there are numerous ways to create the Roadmap, below are the guiding principles to create an effective Roadmap: 🔷 Keep it clear and simple – If it’s not clear and it’s not simple it’s more difficult to communicate. 🔷 Format – pick the format that is suited to your product, team and stakeholders. 🔷 Be disciplined – Be disciplined to keep your roadmap updated and evolve it over time. 👉 Step4 - Communicate the Roadmap: Who should you communicate the roadmap to? ✅ Senior executives - Make it explicitly clear what is on the roadmap for the upcoming quarter or year ✅ Stakeholders – All your stakeholders who were involved in the input phase need to be updated and told what is coming up in the roadmap. ✅ Product Execution team – Communication with your engineering team is critical to your product’s success. Thank you Shravan Tickoo for being an amazing teacher. Detailed article link - https://lnkd.in/gRQNT-Aw Attharv Sardesai Somi Singh Dev Yadav Neha Rajput Harsh Wardhan Keshri Raghav Mehta Prabhansh Rai Mithlesh Labroo Thiyagarajan Seeni Bhanu Prakash Satya Srinivas

Your Product Roadmap is Failing, Here’s Why Most product roadmaps look the same:  ⤷ Overloaded with features.    ⤷ Unrealistic timelines.  ⤷ Zero connection to strategy.  Here’s the truth: A roadmap isn’t a wishlist—it’s a strategic weapon. But guess what? 80% of product managers are STILL doing it wrong.  Why your roadmap sucks: ❌ It’s drowning in unnecessary features. ⤷ Every shiny new idea doesn’t belong on your roadmap. It’s called prioritization. Without it, you’re wasting time AND money.  ❌ It’s a glorified to-do list. ⤷ If your roadmap doesn’t answer “Why this, why now?” you’ve already lost the battle for stakeholder buy-in.  ❌ It ignores customer needs. ⤷ Your customers don’t care about your internal timelines—they care about results. Does your roadmap reflect what they want, or just what your team thinks is cool?  Here’s the polarizing truth: A killer roadmap does THREE things: ⤷ Aligns your team around one clear goal (not 15).    ⤷ Keeps customers front and center at every step.    ⤷ Creates accountability without overloading your team.  Think about this:  When Netflix added the “Skip Intro” button, it wasn’t about innovation. It was about solving a simple, real-world problem.  Small. Strategic. Brilliant.  Stop overcomplicating your roadmap. Start building focus and momentum. 💡 Want to learn how to transform your roadmap into a strategic powerhouse? I share actionable tips on product innovation, strategy, and roadmapping in my weekly newsletter.  🔗 Follow my newsletter https://lnkd.in/dHAJvH-H and start building roadmaps that actually WORK.  👇 Drop a “🔥” in the comments if you’re ready to level up your product roadmapping game!