Jessica Shapiro’s Post

Ever wonder how those perfectly timed ads and spot-on recommendations appear when they do? It’s all thanks to data—but, with great data comes great responsibility. At Rocket Grid Marketing, we believe data privacy isn’t just about rules—it’s about relationships. When you prioritize trust, your audience takes notice.🚀 Ready to lead the charge in privacy-conscious marketing? Check out this week's blog to learn how: https://bit.ly/4ijVUz1 . . . #DataPrivacy #DigitalMarketing #EthicalMarketing #RocketGridMarketing #MarketingYYC #MarketingTips #MarketingStrategy

Web platforms (Google, Meta, etc.) have collected an insane amount of user data. It's this data that is used for targeting the correct audience for ad campaigns. Knowing how to use this data to your advantage when running ads is a massive part of finding success in campaigns.

Marketers often rely on first-party data for media and attribution strategies, but this approach has its challenges ⚠ : 📊 Complexity and Privacy Costs: Managing a mix of modelled and deterministic data while handling privacy concerns inflates costs and reduces media spend. 📈 Mismatch with Brand Growth: First-party data falls short in reaching new customers, leading to reliance on second-party data and look-alike modelling, which varies in accuracy. 💸 High Overheads: Privacy management and data modeling add significant costs, impacting budget efficiency. 🔗 Sample Bias and De-Duplication: Using multiple data sources creates sample bias and de-duplication issues, leading to inconsistent projections. 📉 Inefficient Media Planning: Prioritizing media with data matches overlooks more effective options like radio. 📊 Synthetic Data as a Solution: Embrace synthetic data populations with Virtual IDs (VIDs) for a comprehensive view, bridging business and media operations seamlessly. 🔗 Discover how synthetic data can optimize your marketing strategies and drive growth - Read the Full Article by Arima's CMO Chris Williams, CM: https://lnkd.in/gVzKj3GR #MarketingStrategy #FirstPartyData #SyntheticData #DataPrivacy #MediaPlanning

Just finished the course “How Marketers Collect and Use Your Data” by Matt Bailey! Check it out: https://lnkd.in/eg6XCH5S #personaldataprotection.

Data privacy isn’t a trend; it’s the future of marketing! With Zero-Party Data, we’re flipping the script on how brands connect with their audience—through trust, transparency, and consent. No more guesswork; just insights directly from your customers. Let’s shape a privacy-first strategy that resonates. Ready to embrace the future? Contact us today. #zeropartydata #privacyfirstmarketing #dataprivacy #digitalmarketingtips #dataownership #customertrust #iusdigitalsolutions #marketingtrends2024 #futureofmarketing #digitalstrategy

Wondering how to adapt your marketing strategies amidst data privacy regulations and shifting consumer trends? Check out our latest blog, "Marketing Mix Modelling & Incremental Experiments - How to Test New Marketing Activity," Delve into new approaches for navigating the evolving marketing landscape with precision and clarity. Learn how any business can apply Media Mix Modelling principles to drive growth. Don't miss this essential read for marketers striving to stay ahead of the curve. Check it out now, link below. https://lnkd.in/eV_ntKtQ #datascience #paidmedia #performancemarketing #MediaMixModelling #MarketingMixModelling #incrementality #marketing

First blog in a long time! Many e-commerce brands do not have the right data to make use from the exciting new media mix modelling technology which is emerging. But that doesn't mean data science can't contribute to understanding what works. I give some thoughts on media mix modelling in the industry and give a basic outline of one way to conduct incremental marketing experiments.

What will be the impact of a Trump or Harris presidency on the advertising and marketing industries? Our new research lays it out, showcasing 3 key areas that will be affected: 1️⃣ Growth of CTV and Retail Media: Will inflation impact ad spending on these channels? 2️⃣ Regulatory Priorities: How will policies shift regarding big tech and data privacy? 3️⃣ Impact on Traditional Media: As the chart, below, shows--and as we discuss in our research--this is an election when social will be more important than linear TV. Read the full analysis, here: https://lnkd.in/eewJ2rA4 Understanding the rapidly evolving landscape of advertising and marketing is more critical than ever. EMARKETER provides companies with exclusive data sets and deep analyst insights to navigate these changes and make informed decisions for a successful 2025. Learn more: https://lnkd.in/eSQPz-Pu

Amidst growing privacy regulations, increased marketing complexity and widespread focus on driving higher ROI, the role of MMM is likely to grow both in importance and value. According to a recent EMARKETER study, more than 61% of marketeers said they were looking to augment and improve their strategies with MMM. READ OUR BLOG ON 2025 MEASUREMENT TRENDS - https://lnkd.in/gwY8EiHg #MarketingMixModeling #MMM #MarketingAnalytics #DataDrivenMarketing #ROI #MarketingStrategy #DigitalMarketing #EMarketerInsights #MarketingTrends #MarketingOptimization #MarketingPerformance #MarketingROI #MarketingMeasurement #DataAnalytics #MarketingEffectiveness #DataDrivenDecisions #CampaignOptimization #AnalyticEdge

🎥 The first episode of our series on Advanced Marketing Measurement is here! 🤿 Ted Coxworth is diving deep into the key challenges in the marketing landscape: navigating intricate marketing channels, adapting to evolving privacy regulations, and managing the decline of third-party cookies. 📘In this series, you'll gain valuable knowledge about: -The complexity of modern marketing channels -The impact of privacy regulations on digital tracking -Strategies for effective marketing spend allocation 🐙Follow us today to catch all our future episodes! #MarketingMeasurement #DigitalMarketing #MarketingStrategy #PrivacyRegulations #DataAnalytics #MarketingInsights #DigitalTransformation #MarketingPerformance #BusinessGrowth #MarketingInnovation #LinkedInMarketing #TapInDigital