Jesse Pujji’s Post

Growth isn’t guessing. It’s math. This one formula will help you crack it: I learned this lesson early in my career at McKinsey. During a major project, my team broke down the company’s entire business model into equations. It was the first time I saw how powerful it could be to reduce complex problems into simple math. ‘Driver Trees’ simplify business metrics into a clear, actionable blueprint. At the top is your main KPI, like revenue or profit. Below are the variables (CPC, CTR, AOV) driving results. Understanding these relationships helps you predict how small changes, like cutting $0.10 off CPC, affect your bottom line. Most teams operate in silos and speak different languages. → Marketing, clicks and CTR → Finance, EBITDA and ROI Driver Trees are your Rosetta Stone. They show exactly how a website click equates to dollars in the bank. This matters for two big reasons: 1. You stop wasting budget on channels that don’t move the needle. 2. You identify where small tweaks drive big profit spikes. Let me illustrate with a simple example: Revenue = Traffic × CVR × AOV Traffic breaks into sub-drivers like: • Paid Social = (Budget ÷ CPM) × CTR • Organic SEO, CRM Traffic, etc. A 10% boost in CTR can lower CPC, increase traffic, and ultimately lift revenue and EBITDA. At Aux Insights, we uniquely leverage Driver Trees to optimize PE-backed businesses. During due diligence, we uncover inefficiencies (e.g., underperforming ad channels) and shift focus to high-ROI opportunities. Post-acquisition, we diagnose the highest ROI tactics to efficiently move the EBITDA needle. We take this scientific approach further with a proven 5-step process. 1. Identify growth moves (e.g., paid ads, CRO). 2. Link tactics to KPIs (CTR, CVR, AOV). 3. Forecast impact with benchmarks. 4. Run A/B tests and measure real results. 5. Tie everything back to EBITDA. We built our name on approaches just like this. Helping brands, operators, and investors unlock 📈 returns. If this makes your inner math nerd do a happy dance, let’s talk! We’re HIRING former MBB consultants with growth marketing experience for EM and Case Partner roles. Tag a friend. Let’s chat. Apply below!