This breathtaking view was captured in Key Largo at Playa Largo, an Autograph Collection resort by Marriott Bonvoy!
For destination and tourism businesses, showcasing experiences through content is key. It's not just about sharing information; it's about crafting a digital experience for your audience.
Highlight the essence of your brand by showcasing the sights, sounds, activities, and luxury you offer. Let your content tantalize viewers with a glimpse of the experience and make taking the next step seamless. #ContentCreation#DigitalMarketing#DestinationBusiness
🌍 Happy World Tourism Day! 🌍
Tourism is about more than just exploring new places—it's about building unforgettable experiences, connecting cultures, and creating lasting memories. For businesses, it's an incredible opportunity to align marketing efforts with a global audience that thrives on discovery and adventure.
Here's how your brand can make the most of #WorldTourismDay:
🚀 Leverage the Power of Storytelling: Share the unique journey of your brand with a travel-inspired narrative.
🎯 Targeted Advertising: Focus on travelers, adventure seekers, and experience-driven consumers for tailored campaigns.
📸 Engage with Visual Content: Highlight breathtaking destinations and travel experiences your products or services can offer.
💡 Partner with Local Businesses: Collaboration with tourism companies can expand your reach to a wider audience.
Let’s celebrate tourism while strengthening brand presence with creativity and innovation!
#TourismMarketing#MarketingStrategy#BrandStorytelling#WorldTourismDay
Founder & CEO @ For Digital Sakes | The Agency for Hospitality. | Known for Strategic Video Room Tours | Servicing the Full Funnel & User Journey | For Leading Hotels of the 🌎 | Operating with a Human 1st Perspective ✨
What do you want your users to take from your assets?
What do you want them to:
- Think
- Feel
- Say
or
- Do
We always ensure that we are aligned on the objective of an asset before production, as well as identifying which stage of the funnel we are activating.
So when we look at the 'doing' stage we ask tourism boards where are they directing their viewers, how are they supporting them in converting, in clicking, in booking?
What does this journey look like and how can we promote clear call to action in a video?
Do you spot any tourism boards doing this well? Please send me examples!
#tourismboards#tourismmarketing#hotelmarketing
______________________________________
We are The Agency for Hospitality. | Follow For Digital Sakes | Visit www.fordigitalsakes.com 🎥✨| Set the 🔔 for me in the 🔝 right
8 Best Practices for High-Quality Luxury Travel Content 🌍✨
Struggling to make your luxury travel website stand out? ❌ It takes more than pretty pictures to attract affluent travelers. Here's how you can craft content that inspires and converts:
1️⃣ Highlight secret destinations 🏝️
2️⃣ Follow seasonal luxury trends ❄️🌸🌞
3️⃣ Showcase limited-edition offers ⏳
4️⃣ Include social proof and reviews ⭐
5️⃣ Partner with niche influencers 🤝
6️⃣ Emphasize convenience and comfort ✈️
7️⃣ Provide helpful resources 📚
8️⃣ Repurpose long-form content 📖➡️🎯
Luxury travel is all about exclusivity and rare experiences. 💎 With these strategies, you’ll build trust and capture the attention of elite travelers.
💡 Want help creating high-quality content for your luxury travel business? Let’s connect! 🚀
Why (and How) Brands Are Betting on Offbeat Destinations
Offbeat destinations are becoming the spotlight in travel marketing, and for good reason:
Authenticity Sells: Travelers want real experiences, not just polished tourist spots. Brands like NotOnMap leverage this desire by showcasing local culture and personal stories.
Strategy: Position your brand as the gateway to hidden gems. Focus on storytelling that makes the destination feel exclusive, yet accessible. Collaborate with local influencers or community leaders for authentic content that drives curiosity.
Visuals with Impact: Brands like Blueberry Trails nail it with their rich, immersive photography. They use visuals that create a sense of discovery, pulling the audience in.
Strategy: Develop a consistent visual theme that reflects the destination’s unique feel—whether it’s serene or adventurous. Use drone shots, moody lighting, or before-after reveals to show the journey from ordinary to extraordinary.
Sustainable Tourism Messaging: Highlighting offbeat places aligns with conscious travel, a growing trend. It positions your brand as socially responsible, which resonates with today’s audience.
Strategy: Build content around the impact of responsible tourism. Share how travelling to these places supports local communities and preserves their natural beauty. Make sustainability part of your brand’s identity and drive engagement through this narrative.
Offbeat destinations are more than just a marketing trend—they’re a smart strategy. How are you incorporating these into your campaigns?
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#travel#traveling#marketing#branding#tourism#travelpackages#stratergy#travelagency#ad#adcampaign#creativestratergy#metaads#facebookads#marketingstratergy#enterprenuership
Remember this iconic MP tourism Ad? Well, the story behind the creation of this is as equally iconic.
In an interview Piyush Pandey, the brain behind the MP Tourism campaign, shared an interesting story on how this campaign shaped.
After they begged the contract for the MP tourism campaign, he went to MP's tourism ministry and proposed to shoot an ad film for the campaign.
Ministry replied, that they don't have the budget for an ad shoot. They have very limited budget and if they spend it on ad shoot, they won't have any money left to run the ads anywhere.
Piyush Pandey then proposed them to do still photography. He again got the same reply, that they don't have the budget.
Now Piyush got really confused. How tocreate an ad with no budget, and that too for a big project like MP Tourism.
And then something suddenly clicked in his mind. He asked ministry if they have any old slides of MP's places.
The ministry said they have it, although some of them are in bad condition.
Piyush Pandey took the slides. Then for the background music, he took the tune from a song which his father used to sing for him and his siblings, when he was a kid.
After that he created a concept where pictures are put up in a bioscope and are coming on screen one by one.
And Voila
The magic was created. This concept of using a bioscope with a unique music made MP tourism's ad stand out.
When it comes to promoting tourism, most of the states choose to shoot an ad showing live locations.
The same was going to happen with MP tourism, if not for the lack of budget.
And so Piyush Pandey was forced to think in a different direction, and thus the iconic MP Ajab hain, Sabse gajab hain's first ad was created.
It also shows one more thing. Many marketers believe that to create a unique or extraordinary campaigns, you need big budgets.
But It's not always necessary. To create amazing campaigns, all you need is creativity and our of the box thinking.
If you have that then that's enough to create the magic. You don't always need big budgets to make you stand out.
#Ads#Markering#Creativity#MPTourism#MarketingStories
🚀 Here's how to boost your travel and tourism campaigns 🌍
In the competitive travel and tourism sector, crafting effective marketing campaigns is essential for standing out. According to Kantar, key strategies include leveraging digital advancements, emphasizing brand purpose, and engaging emotionally with audiences.
Brands like Air New Zealand and Disney are tapping into data-driven insights, embracing sustainability, and creating authentic connections with consumers.
✈️ https://lnkd.in/ezCFzDW7
🎥 Elevating Luxury: The Power of Fresh, Professional Video Production for Hotels
In the luxury hotel industry, captivating content isn’t just a nice-to-have—it’s essential. As we look at the shifting demands of high-end travelers, short-form, high-quality videos (15-30 seconds) are proving to be some of the most powerful tools for engagement and storytelling.
But here’s the catch: working with the same local agency can sometimes lead to “local blindness.” Familiarity with a brand or location often results in repetitive angles and ideas that fail to truly capture the evolving essence of luxury. That’s why bringing in a new perspective is crucial. A fresh, external team with an international view can transform a hotel’s story into one that inspires.
Here’s why professional, people-centered videos make all the difference:
✅ A Fresh, Impactful Perspective: An outside agency brings new ideas, pushing the creative boundaries to highlight the unique features of each property.
✅ People Create Connection: Featuring real guests and staff interactions fosters an authentic experience that resonates with potential guests and builds trust.
✅ Short-Form = Maximum Engagement: In just 15-30 seconds, short-form videos capture attention quickly, keeping luxury travelers interested without overwhelming them.
If you’re looking to showcase your property in a way that captures the attention of high-end travelers, a fresh, professional approach to video is the way to go.
Let’s connect and explore how we can tell your story in ways that inspire and engage like never before.
#LuxuryHotels#VideoMarketing#HospitalityMarketing#LuxuryTravel#HotelStorytelling#DigitalMarketing
Nostalgia Brings Guests Back!
Introducing 4EVR, a unique experience within your Interactive Publication where guests can store and relive the moments that made their visit unforgettable.
This is bespoke & allows guests to save their most cherished memories—whether it’s photos, videos, or personalised notes in the journal creating their own digital keepsake.
One of the most popular features within 4EVR is the ability to send digital postcards. Working with you, we create beautifully branded postcards that guests can send featuring your property and their personal message—just like the good old days, but with a modern twist!
Guests who leave with unforgettable memories naturally become your hotel’s storytellers, sharing their experiences with friends, family, and social networks.
4EVR encourages guests to share their memories on social media, providing valuable user-generated content (UGC) for your brand. In the age of online reviews and digital influence, these authentic, personal stories can carry far more weight than traditional marketing.
Each guest leaves with more than just fond memories—they take home a branded, interactive copy of their experience and their treasured moments, further deepening their connection to your brand.
4EVR allows hotels to build lasting loyalty, foster community, inspire repeat visits, and stand out in a crowded market at Zero Cost.
Luxury isn’t just about the experience itself—it’s about the memories that last 4EVR.
Send me a sample of images you’d like to feature in your postcards, and I’ll show you how incredible it could look.
#LuxuryHotels#HospitalityInnovation#GuestExperience#MemorableMoments#InteractivePublication#4EVRMemories#DigitalTransformation#LuxuryLifestyle#HotelMarketing#UserGeneratedContent#LuxuryTravel#BrandLoyalty#ConciergeServices#PostcardNostalgia #NextGenConcierge#1nternational
Nostalgia Brings Guests Back!
Introducing 4EVR, a unique experience within your Interactive Publication where guests can store and relive the moments that made their visit unforgettable.
This is bespoke & allows guests to save their most cherished memories—whether it’s photos, videos, or personalised notes in the journal creating their own digital keepsake.
One of the most popular features within 4EVR is the ability to send digital postcards. Working with you, we create beautifully branded postcards that guests can send featuring your property and their personal message—just like the good old days, but with a modern twist!
Guests who leave with unforgettable memories naturally become your hotel’s storytellers, sharing their experiences with friends, family, and social networks.
4EVR encourages guests to share their memories on social media, providing valuable user-generated content (UGC) for your brand. In the age of online reviews and digital influence, these authentic, personal stories can carry far more weight than traditional marketing.
Each guest leaves with more than just fond memories—they take home a branded, interactive copy of their experience and their treasured moments, further deepening their connection to your brand.
4EVR allows hotels to build lasting loyalty, foster community, inspire repeat visits, and stand out in a crowded market at Zero Cost.
Luxury isn’t just about the experience itself—it’s about the memories that last 4EVR.
Send me a sample of images you’d like to feature in your postcards, and I’ll show you how incredible it could look.
#LuxuryHotels#HospitalityInnovation#GuestExperience#MemorableMoments#InteractivePublication#4EVRMemories#DigitalTransformation#LuxuryLifestyle#HotelMarketing#UserGeneratedContent#LuxuryTravel#BrandLoyalty#ConciergeServices#PostcardNostalgia #NextGenConcierge#1nternational
