What an amazing #K5 #FutureofRetail Conference. Thank you Verena Schlüpmann Sven Rittau! How to summarize two days full of amazing keynotes, insights and conversations? Here is what I took away: 1. Clear USPs - relevance equals survival Why should consumers buy from ME? Stefan Wenzel warns of the apple’s 'rotten core' that cannot be masked by fancy features. Yet, only 10% of retailers are focussing on truely differentiating experiences according to Karo Junker de Neui. #Lyko founder Rickard Lyko coins the provocative statement 'we are aiming to lower our conversion rate year on year' [what?!]. In fact they emphasize outstanding experiences and meaningful engagement beyond mere transactions. 2. Subtraction mindset - cutting complexity with AI According to Ruppert Bodmeier today’s eCommerce tends to favour additive thinking - more products, more categories, more storage. However, new models like #FactorytoConsumer or #SocialCommerce are all about subtraction. Accelerated by exponential AI progress, reimagined models of engagement are becoming the new normal. This is not going to be a one-off 'technology tsunami' but water levels that are rising at all shores and incremental changes to outdated processes won’t do the trick. 3. Asia on the rise - new forms of radical consumer centricity Shein's Christina Fontana notes that western e-commerce is focussed on fixed objectives. You buy what we produce. Emerging players like #temu or #Shein disrupt existing paradigms with demand-led models based on real-time consumer trends, micro batches, and fully digitized supply chains. Gerrit Heinemann emphasizes the immense scale of the top 10 Asian players surpassing #Amazon's 2023 GMV by 5x. 4. Serious fun - blurring the lines between e-commerce and entertainment E-commerce transforms into entertainment, and vice versa. Stefan Wenzel notes people in the US spend 56 minutes per day on #TikTok vs just 11 on Amazon. Time spent interacting with traditional eCommerce formats is declining and giving rise to #ConversationalCommerce and #SocialCommerce formats. Or simply put, if you are not where your customers are, you will become irrelevant. #GenZ streetwear brand #6pm impressively showcases the power of social community, authenticity, ecosystem expansion and collaborations with big brands. 5. #B2B's evolution - reflecting B2C paradigm shifts Speaking of temu above… today, already 20% of the platform’s transactions are B2B according to Gerrit Heinemann. Kai Hudetz also underlines the rise of marketplaces in B2B, increasing market consolidation and the importance of offering value-add services as 82% of B2B buyers seek more than just products. ************************************************************************** What were your learnings and highlights from this year‘s #K5?
Jana Kasper’s Post
More Relevant Posts
-
Partnering with Fashion Brands for Smarter, Scalable E-commerce Operations | Data & Revenue-Focused
𝗦𝗵𝗮𝗽𝗶𝗻𝗴 𝗘-𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗳𝗼𝗿 𝟮𝟬𝟮𝟱 The future of e-commerce is evolving rapidly, and it's not just about selling products anymore—it’s about creating meaningful connections through 𝘤𝘰𝘮𝘮𝘦𝘳𝘤𝘦-𝘤𝘰𝘯𝘯𝘦𝘤𝘵𝘦𝘥 𝘤𝘶𝘭𝘵𝘶𝘳𝘦. At BoF VOICES 2024, leaders from Amazon Fashion, SKIMS, and others shared powerful insights on how the intersection of technology, entertainment, and shopping is redefining customer engagement. Here are some key takeaways I believe every e-commerce leader should consider for 2025: 𝗘𝗻𝗴𝗮𝗴𝗶𝗻𝗴 𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝗖𝘂𝗹𝘁𝘂𝗿𝗲 Brands are embedding themselves in cultural moments to cut through the noise. From live-streamed fashion shows to collaborations with global events like #Formula1, the ability to seamlessly connect inspiration to instant purchasing is a game-changer. 𝗥𝗲𝗮𝗰𝗵𝗶𝗻𝗴 𝗚𝗲𝗻 𝗭 #Gaming has emerged as a key channel for connecting with younger audiences. Platforms like #Twitch and strategic alignments with sports or entertainment are helping brands build genuine connections in ways that resonate deeply. 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗶𝗻𝗴 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗜 Tools like Amazon’s "Rufus," an AI-powered shopping assistant, showcase the potential of technology to transform retail. AI is enabling hyper-personalized recommendations and helping brands stay ahead of shifting trends by understanding customer needs in real time. Ultimately, 2025 will be about going beyond transactions. By aligning with cultural moments, tapping into emerging technologies, and staying relentlessly customer-focused, brands can foster deeper relationships that drive long-term growth. But here’s the critical point—only brands that embrace these changes and consistently adapt to new market needs will stay relevant and successful. There’s a lot of talk on LinkedIn about trends like these, but I’m curious: who is actually taking actionable steps to implement them? What strategies are proving most effective? Let’s share best practices and learn from each other. The Business of Fashion #ecommerce #growthstrategy #bestpractice https://lnkd.in/eF7ukSpM
-
China’s Double 11, 2024 showed steady performance despite economic challenges, with AI and evolving consumer preferences shaping shopping behaviors. 📈 Sales growth amidst economic slowdown 🤖 AI tools enhanced personalized shopping experiences 💬 Gen Z prioritizes emotional connection over discounts 🌱 Consumers are focusing more on meaningful and sustainable purchases 🛍️ E-commerce platforms are adapting to shifting preferences Visit Empress Consulting blog 👇 to read the full article and gain deeper insights about the world’s largest e-commerce event! https://lnkd.in/dyUNZ7NS
-
Advances in technology have transformed global #retail, with #consumers in the East being quick adopters and becoming modern #shoppers. According to a report by VML titled "Future shopper report 2024", where 31,500 consumers across 20 countries were surveyed, it found that social media has become the hot new marketplace. It also revealed the weakening grip of marketplaces in the #Customer journey and the impact of new technologies such as AI that are changing what, how and who brands sell to. "While the West sees a resurgence in physical retail, Asia Pacific (APAC) reminds us that the future is still digitally driven," said Aadit Bimbhet, regional commerce director at #VML APAC. #commerce
Study: 7 key trends that will define the modern APAC shopper
marketing-interactive.com
-
Perplexity launches an AI-powered shopping assistant The big difference between a traditional shopping search experience and Perplexity's shopping assistant is that when you ask a shopping-related question, you get comparisons in everyday language that feature a variety of reviews, "objective" answers, and product cards with the most relevant specs and items, according to the company Is your organization ready for the online shopping of the future? And by the future, we mean 2025. -- 📢 The Summit 2025: Foresight, futures and technology 📅 24TH JANUARY 2025 | 📍DANSK INDUSTRI, COPENHAGEN | ➡️ Secure your place: https://lnkd.in/difF7ZKp The Summit 2025 is a gateway to people and organisations to imagine, work with, and shape their futures. By building the capabilities necessary to address potential futures together we create a prepared minds #Future #Shopping #ECommerce #Online
-
#Amazon #TikTokShopping #LiveShopping #SocialMediaCommerce #eCommerce #Technology #AI #Retail #B2C #B2B The e-commerce landscape is rapidly evolving, with several key trends shaping the industry in 2024: Artificial Intelligence (AI) Integration: E-commerce platforms are increasingly leveraging AI to enhance customer experiences. AI aids in streamlining processes such as listing, searching, and pricing items, making resale more efficient for both sellers and buyers. Social Commerce and Live Shopping: Platforms like TikTok and Whatnot are becoming crucial for engaging niche audiences through social commerce and live shopping, offering interactive and immediate purchasing opportunities. Sustainability and Resale Market Growth: The secondhand market is poised for significant growth, with expectations to reach $350 billion by 2028. Innovations such as AI-generated descriptions, smart sales tools, and automated listing processes aim to make buying and selling secondhand as seamless as purchasing new items, offering a sustainable alternative to fast fashion. Personalized Customer Experiences: Retailers are focusing on profit, knowing their audience, and adapting to consumer shifts post-pandemic. Engaging community, blending online and offline experiences, and moving away from linear shopping are key strategies. AI's Transformative Potential in Retail: AI is forecasted to have transformative potential in retail, although it is still nascent. Live Social Media Shopping: Live social media shopping, where users can instantly purchase items from platforms like TikTok and Instagram, is predicted to see significant growth by 2025. This trend has already gained massive traction in China. Blockchain Technology for Authenticity: Despite the decline of the initial NFT craze, blockchain technology is foreseen to be used in authenticating luxury goods, managing supply chains, and indefinitely storing important documents. Affordable Luxury and Wellness Focus: Consumers are showing a preference for mid-tier, accessible luxury items, reflecting a trend towards affordable quality amid rising luxury prices. Wellness outperformed traditional beauty searches, pointing to a growing consumer interest in self-care, skincare, sleep, and longevity. Low-Cost E-commerce Services: Amazon has launched a new low-cost e-commerce service named Amazon Haul targeting customers in the United States, offering a selection of products priced at $20 or less, aiming to compete with Chinese firms Shein and Temu. Increased Air Freight for E-commerce Goods: Amid surging demand for Chinese e-commerce goods ahead of Black Friday and Christmas, air freight groups and airlines are increasing their flights from China to capitalize on soaring freight rates.
-
🚀 E-Commerce tech keeps redefining online shopping 🛍 The global e-commerce market keep growing at a remarkable pace, valued at $26 trillion in 2023 and set to expand at a CAGR of 18.9% from 2024 to 2030, highlighting the enormous potential in this space. AI and personalization are transforming online shopping experiences, with 92% of businesses now using AI-driven personalization to drive growth. Interestingly, 96% of retailers still struggle with personalization, creating huge opportunities for innovative solutions! This aligns with the growing need for seamless omnichannel experiences, driven by consumers demanding consistency across all touchpoints. This month, leveraging our powerful data platform, RAMP, we’ve identified and analyzed the top 10 most promising e-commerce tech startups disrupting the industry. Our next newsletter will dive deep into the transformative trends shaping the future of e-commerce! Here’s a sneak peek at our top 5 RAMP scores: are you curious about who claimed the #1 spot and want to explore the full list? Get additional scores and insights by subscribing to our newsletter! (Subscription link in the first comment) ⬇ Ingrid ikas REVER (YC S22) DEMA Shalion Klar VisionAI Prediko Bigblue Elyn #Ecommercetech #VentureCapital #RedRiverWest
-
-
2024: Wishi's Year of Transforming Personalized Commerce 🚀 This year, Wishi transformed how brands and individuals connect through personalized shopping. From scaling our B2C success to empowering major partners, we’ve driven real results—all while maintaining some of the highest conversion rates in the industry. Here are the key highlights: 🔑 New Revenue Stream Our Preferred Partner Program launched, delivering measurable ROI through integrations with Rakuten, Partnerize, and CJ. Brands like Amazon, J.Crew, Mytheresa, and Victoria Beckham have joined—think Meta’s ad tech for fashion shoppers. 🤝 Wishi x Amazon Fashion Redefining online luxury with personalized styling and one of the world’s largest inventories, creating tailored recommendations in just a few clicks. 🏆 Enterprise Growth Partnerships with Kering, PUIG, and OTB have solidified Wishi as a trusted industry leader. 💡 AI-Driven Product Discovery Over 1.2M styled items powered by shopper behavior insights, live feeds from 300+ brands, and user preferences. 📈 Shopify Integration Our app now connects Wishi to 4M+ products, driving personalization at scale. With new leadership in AI and consistent mission to connect people with products they’ll love, we’re excited for what’s ahead. Thank you for being part of our journey. Let’s keep building the future of personalized commerce together. Couldn't have done it with the incredible Wishi team and advisors. Lia Kislev, Zuajeiliy Romero, Amanda A., Tatsiana Maskalevich, Matthew Cardozo, Caitlin Wilson #Innovation #FashionTech #Wishi #AI
-
How US Brands Can Keep Up With the Live Commerce Gold Rush Live shopping and video commerce are rapidly gaining popularity, fueled by consumer demand and the success of disruptors like Shein and Temu. These international brands provide engaging and seamless shopping experiences while expanding into the U.S. market, challenging domestic competitors. This shift mirrors the rise of platforms like TikTok, reshaping how consumers discover and purchase products. To stay relevant, brands must adapt to these emerging trends in the retail landscape. This article was sourced, curated, and summarized by MindLab's AI Agents. Original Source: Original Source: Adweek Full Article: https://lnkd.in/dWMp5WpM
-
-
VP Marketing & BD | Panel Speaker at SIBM |Ex-P&G | Distribution | Strategy | Franchise | Brand Connector - Marketing Catalyst
It still strikes as a D2C. Getting in the offline self segment could be a huge TRIAL.. Focusing on offline MT outlets could be an easy TRIAL of gaging at the market. #liciuos #d2c #ecomm #quickcommerce #strategy #food #frozen
Licious is going offline. I think its a big mistake. The company has till date raised USD 450 Mn (INR 3,500 Cr) FY 2022-23 turnover of INR 747 Cr and a loss of INR 500 Cr FY22 Topline of 706cr and losses of 855cr Licious has invested approximately Rs. 260 crore in supply chain Serves over 4 million households across 20 cities, with over 90% repeats Over 80% of business happens on its own app After all of this investment and cash burn to build itself as a D2C company, Licious is pivoting to ‘Omnichannel’ by opening physical stores. Company has opened 6 stores in BLR & plans to open over 500 offline stores (75% in Top 20 cities) Stated Objective is to tap new users in the offline channel and eventually have them transact online as well I think its a big mistake. Licious started as D2C player delivering meat. It differentiated itself by high product quality as compared to open wet markets. It has assiduously built this advantage by investing in supply chain & plants. It charges a huge premium over local markets in almost all products. And its users swear by its product quality which is reflected in its 90% repeat consumers. While this is a good sign, it also hides the fact that it is unable to generate new trials. New trials and infrequent consumers are the lifeblood of a leading brand. So it may have started as a D2C player with its tech and delivery investments, it ultimately became a high quality meat products company. Now when it is looking at growth and expansion, I think it is a mistake to invest in one more owned-channel. It will need massive capex investments. Think 500 stores. A much better approach would be to turn completely into a product company. Lead with its innovation and high quality. Expand its value added product range. Use existing channels for growth and expanding to new consumers. - Think Modern trade like Reliance, More etc - Quick commerce - Grocery delivery (Big basket, AMZN Fresh) - Existing meat outlets through value added packaged products After you have exhausted existing channels to expand, it makes sense to open and build a physical infrastructure of your own. Even then it should be to reach unserved markets or showcase product range (think Samsung EBOs). Do you think its a good move to open 500 stores?
-
