Jamie Branson’s Post

Publica by IAS VP of Product James Wilhite is joining industry experts at Adwanted UK’s Future of TV Advertising Global for a panel discussion on CTV advertising and its growth opportunities. They’ll also answer questions on attracting investment from advertisers, programmatic strategies for live-streamed events, decarbonization efforts across the CTV landscape, and more. Click here to learn more: https://lnkd.in/eaSqMagd #FTVGlobal #CTV #Programmatic #Advertising

What will the CTV ecosystem look like as programmatic becomes the norm, and what do marketers need to know before diving into uncharted CTV territory? Join us at #AWNY for Publica by IAS CRO Cameron Miille’s fireside chat with Joe Melaragno (Samsung Ads) to learn about  the role of real-time, automated technology in TV advertising, the benefits programmatic brings to both advertisers and publishers, and its contribution to the overall growth of the CTV industry. Learn more here: https://lnkd.in/ep3CFx5W #CTV #AVOD #Advertising

📺 The CTV advertising market has moved past inventory scarcity, entering an era where audience reach alone is no longer enough to succeed. TV advertising is now more competitive than ever, pushing traditional TV players – broadcasters and pay-TV operators to adapt to the rules of digital advertising. Read our newest blog post by Marija Masalskis, research director at Caretta Research and explore how the rise of CTV, shoppable ads and retail media is reshaping the market in 2025. 👇

Inside Universal Ads, Comcast's New CTV Buying Platform Grant is general manager of Universal Ads, the platform announced last week at CES by Comcast Advertising designed to make connected TV advertising easier to buy, particularly for the small- and medium-sized businesses currently putting their marketing dollars into search and social media. https://lnkd.in/eZs98hRf

Connected TV offers many benefits to advertisers and consumers vs. linear TV. Amazon Ads CTV advertising uniquely has Fire TV, offering innovative video ad opportunities that allow brands to extend their reach and drive meaningful outcomes across the advertising funnel. Learn more in the Ad Age article. https://lnkd.in/g_uJTHFT

Dive into how CTV democratizes advertising with high-impact units and innovative formats like carousel and 3D ads. Ryan Afshar, head of publishers & programmatic platforms LG Ad Solutions discusses how OEMs are reshaping TV advertising creativity and engagement 📺✨ Watch the full interview here 👉 https://lnkd.in/gNM7WZ7H In partnership with LG Ad Solutions #TheDrumatCannes #CTV #AdvertisingInnovation

Discover why open programmatic and CTV may not mix. Philip Inghelbrecht's insights on Association of National Advertisers highlight the challenges and benefits of programmatic advertising in the connected TV space. Read how true direct technology relationships can solve inefficiencies, brand safety, and cost issues better than traditional programmatic methods. Dive deeper into the future of CTV advertising on ANA. https://lnkd.in/g8EpA9x2 #AdTech #CTV #ConnectedTV #ConvergentTV #ProgrammaticAdvertising #DigitalAdvertising

What do marketers need to know before diving into the world of programmatic CTV advertising? Join Publica by IAS CRO Cameron Miille at #AWNY for a fireside chat with Joe Melaragno (Samsung Ads) to learn about  the role of real-time, automated technology in TV advertising, the benefits programmatic brings to both advertisers and publishers, and its contribution to the overall growth of the CTV industry. Learn more here: https://lnkd.in/ep3CFx5W #CTV #Programmatic #AdvertisingWeekNY #Advertising

Does CTV have an Identity Crisis? TV on steroids, digital on the big screen with consumer’s attention, or something else? Connected TV (CTV) has undoubtedly revolutionised the way we consume content. But what exactly is CTV? Is it simply television delivered via the internet or is it something more, blurring the lines between traditional TV and digital advertising? This identity crisis presents a unique challenge for publishers, advertisers, and viewers alike. 🍿 For Publishers: How and when to monetize content across different platforms, devices and subscription bands? 🎯 For Advertisers: Where do you invest your ad dollars for maximum impact? 🧍♂️🧍♀️ For Viewers: What can you expect from the CTV experience? At Streamly, we believe that CTV's identity lies in its ability to bridge the gap between traditional TV and digital, offering the best of both worlds: the premium viewing experience of television with the targeting capabilities of digital advertising. But to fully realize its potential, we need to embrace CTV's unique identity and develop strategies that cater to its strengths. What are your thoughts on CTV's identity crisis? #StreamlyDigital #FutureOfAdvertising #CTV

Digital strategist Wesley Donehue's latest op-ed explains why CTV is digital advertising, not TV. Discover the 7 key reasons CTV belongs in the digital realm for effective 2024 campaigns as Donehue predicts its 600% increase in political ad spending. Get the full insight >> https://lnkd.in/eqs6SRyw