James Campbell 甘吉’s Post

Chinese New Year 2025 stats are out and as ever tell an impressive story: 501 million domestic trips during CNY 2025, up 5.9% YoY and surpassing pre-pandemic levels by 20.7%! Retail sales were also up 4.1%, e-commerce climbing 5.8% YoY. Three key trends are driving this growth: 1. Supply Chain Changes Where in past years supply chain in China would grind to a half over this period our infrastructure does not. So companies like our brand partners Cowshed, Pixi and Faith In Nature were able to keep selling throughout CNY - something unthinkable just a few years ago. 2. New Consumer Patterns We're seeing a profound shift from seasonal to year-round online shopping, moving beyond the traditional Double 11 and 618 shopping peaks. Discounts in those festivals aren't what they were and consumers increasingly buy from livestreams and social advertising that isn't confined to a particular time of year. What does this mean for your global brand? Consumers are still spending and brands that get the infrastructure right can achieve results even at seasonal lows. That's where YASO comes in! Our platform drives social commerce success for global brands in China, allowing them to scale from 0-10s of thousands of packages a month and freeing their teams to focus on sales and marketing. #China #socialecommerce #GlobalBusiness #ChineseNewYear