James Mercer’s Post

I'm tired of dating apps, and research shows I'm not the only one🥱 According to Notion Online, 90% of Gen Z are feeling frustrated with dating apps. As a result, major apps are grappling with drastic stock plunges. So how can these apps survive this change? Enter... Bumble Inc.'s rebrand... 'Exhausted.' I am low-key obsessed. Why I think it works⬇️ ✨They are tapping into consumer behaviour and relating this back to their targeted audience ✨They are incorporating memes with a relatable tone of voice e.g 'exhausted girl summer' ✨And they are partnering with influencers that are in line with this rebranding I'm interested to see how this develops, watch this space 👀 #Bumble #MarketingCampaign #SocialMediaMarketing #MarketingNews

Tinder's new campaign, featuring TikTok influencers, is boosting the app's appeal among young adults. This comes as #GenZ and #Millennials increasingly favor #inpersondating, hurting Tinder's parent company, Match Group. The campaign aims to counter the perception that in-person encounters are superior. Tinder enlisted influencers to share their positive dating app experiences on TikTok, successfully shifting #perceptions. A study found that after watching the influencer videos, 53% of Gen Z respondents found dating apps more appealing, citing #influencer experiences and app #convenience.

X with its massive user base of 600 million monthly active users, attracts a diverse demographic. However, despite this diversity, the platform leans slightly towards a male-dominated user base, with 68% of users identifying as male. X’s appeal transcends gender lines, attracting users from various walks of life, but it’s particularly popular among younger demographics, especially Gen Z and Millennials. This younger audience is drawn to the platform’s fast-paced environment and its reputation as a hub for news, entertainment, and social commentary. Although Threads doesn’t match X’s massive user base, it thrives as a niche platform with a loyal following. Like X, Threads mainly attracts male users, consistent with broader social media patterns. However, Threads’ user demographic is more uniform, with a specific age group dominating. The platform targets tech-savvy individuals who value privacy and rationalized communication. Its focus on threaded conversations and longer messages appeals to users seeking deeper interactions. Something for influencers. What platform do you prefer? #creators #Meta #Threads #X #contentcreators #influencers #TIMA

Snapchat is seen as the gimmicky millennial platform which is more for socialising. But in actual fact more and more companies, celebrities and also social media influencers are using the platform to promote themselves as well as their business ventures. Therefore begging the question, can you use Snapchat for business? https://lnkd.in/dsq58we #LeadGeneration #Marketing #Snapchat

Tinder taps TikTok influencers to lure Gen Z https://ift.tt/qS9ivxM Young people are finding dating apps more appealing after watching paid influencers on TikTok share their experiences, per Tinder's recent brand sentiment study shared exclusively with Axios. Why it matters: The marketing strategy comes after reports that Gen Z and Millennials are not interested in swiping and are instead seeking in-person alternatives, negatively impacting Tinder parent Match Group's business. The big picture: Match Group has struggled on the public market in recent years. The company has reported negative payer growth for the past eight quarters. Tinder CMO Melissa Hobley says the campaign was intended to address the narrative that meeting in person is better than the apps. "We know that you want an IRL meet cute. That's great. It's really hard for it to happen," Hobley says. "Finding love on an app is so possible. It's really fun. It can lead to you finding someone great." Zoom in: Tinder enlisted six TikTok influencers to produce a series of videos from September to December where they shared their experiences trying to find potential dates in-person and then dating through Tinder. They used the hashtag #theconnectionexperience. Madi Webb, who has 2.6 million followers on TikTok, says she was excited to be a part of the campaign because when Tinder reached out she had recently gotten out of a relationship and saw it as a fun next step. Webb says she sees value in both methods of dating and that two of her best friends have met their partners on dating apps. One benefit she found in using dating apps is being able to publicly identify as queer. "I genuinely can count on two fingers how many times I have been in-person hit on by another woman, and that was because I was making the most crazy eye contact you've ever seen in your life," says Webb, who met a woman through Tinder in October. They are still dating. By the numbers: According to the study by Hanover Research, prior to watching the TikTok series, 80% of Gen Z respondents said they had a positive perception of meeting a date in person and 50% said they had a positive perception of meeting via a dating app. After watching the series, 53% of respondents said they found dating apps more appealing while 33% say that their impression remained unchanged. For those who found dating apps more appealing, 50% cited the influencer's experience on the dating app and 48% cited the convenience of dating apps. After watching the series, 58% of respondents said they are likely to use Tinder. The fine print: The online survey, conducted Jan. 6-9, had 492 U.S.-based respondents, ages 18-28, who regularly use social media and have dated within the past year. They were compensated. What we're watching: Match Group reports Q4 2024 earnings on Feb. 5. INFO via Axios https://www.axios.com/ January 25, 2025 at 06:03AM

I will find best instagram, tiktok, youtube influencer for influencer marketing Are you interested in promoting your business on Instagram, YouTube, or TikTok? So, what will I do? I will find best Instagram, TikTok, and YouTube Influencer list for your specific requirements. I specialize in influencer scraping. I have the ability to scrape all influencers' social media accounts. This is an area where I have prior experience. Finding the proper Influencer can be a challenging and time-consuming task. I will assist you in finding the best Toktok, YouTube, and Instagram lists according to your brand, product, services, demographics, country language, and so on. I will provide you - TikTok / Instagram Influencer Services: Full Name Username Profile Link Bio Followers Count Country Avg. Likes/Comments Niche Engagement Rate(%) Active Email Youtube Influencer Services: Channel Name Channel URL Subscribers Avg. Views Engagement Rate(%) Category Location Why Choose Me? High-Quality Work Extra Fast Delivery 24/7 Available 100% Accuracy List According to your requirements Top Niches: Fashion, Beauty, Lifestyle, Comedy, Sports, Fitness, Nutrition, parenting, Health, Traveling, Pet, Mom & Kids. Please contact me, if you have any further questions or placing an order. I am available 24/7 for service. Gig/Service Link: https://lnkd.in/g4AJpykV My profile Link: https://lnkd.in/gkdTYubh My Website Link: https://lnkd.in/gE36iqaB #influencer #InfluencerMarketing #instagraminfluencers #tiktokinfluencer #youtubeinfluencer #influencerresearch #digitalmarketing #businesssuccess #socialmediamarketing #marketingstrategy #InfluencerCollaboration #growyourbrand

Proud to share that I led Match Group's inaugural influencer campaign, #TheConnectionExperience, which was featured in an exclusive article by Kerry Flynn at Axios, highlighting its impact on shifting Gen Z and Millennial perceptions of dating apps like Tinder! This campaign was born out of a critical insight: while younger generations crave in-person connections, many find it increasingly difficult to meet IRL people. As a parent company, we knew that speaking to this audience genuinely and authentically was essential—not only for Tinder but to lift the entire dating app category. 💡 The Strategy: We partnered with eight incredible influencers, like Madi Webb (2.6M followers), who shared their experiences dating both in-person and on Tinder and ARCHER with their audiences. This campaign demonstrates the power of meeting younger audiences where they are (on platforms like TikTok), amplifying authentic voices, and aligning with cultural shifts to drive meaningful impact. 📊 The Results: Prior to watching the TikTok series, 80% of Gen Z respondents said they had a positive perception of meeting a date in person and 50% said they had a positive perception of meeting via a dating app. After watching the series, 53% of respondents said they found dating apps more appealing while 33% say that their impression remained unchanged. For those who found dating apps more appealing, 50% cited the influencer's experience on the dating app and 48% cited the convenience of dating apps. After watching the series, 58% of respondents said they are likely to use Tinder. ❤️ A huge thank you to HireInfluence for your outstanding white-glove service and seamless collaboration throughout this campaign. Your expertise and partnership were instrumental in bringing this vision to life. Special thanks to Nickey Rautenberg, Kari Kriewald Bliss, Emma Lenhart, and Chris Jacks—your dedication and talent truly speak for themselves 🔥 I also want to thank Tinder and Archer for trusting me to lead this initiative and for continuously finding ways to connect with Gen Z meaningfully: Melissa Hobley, Stephanie Danzi, Paula García Menéndez, and Michael Kaye 🏳️🌈 🤝 And, last but not least, the incredible Match Group External Communications team for supporting this campaign, with special shout-outs to Vid, Kayla Whaling, Jennifer Santamaria, and Maggie Gillespie 🇰🇷 On a personal note, I’m incredibly proud to have my professional name associated with this campaign for the first time, using my birth mom’s family name, Bae.

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Snapchat is seen as the gimmicky millennial platform which is more for socialising. But in actual fact more and more companies, celebrities and also social media influencers are using the platform to promote themselves as well as their business ventures. Therefore begging the question, can you use Snapchat for business? https://lnkd.in/eM5dUsGM #LeadGeneration #Marketing #Snapchat

Our 2025 predictions for celebrity and influencer marketing.... Don’t be late to the relatable party  We know you know, and you know we know BUT UGC and EGC (employee generated content) is next year's continuing even bigger trend. Yes, we’re still obsessed with SheerLuxe EGC TikTok, and we will be all year. The engagements OFF In 2025 we predict brands will have to continue to be cleverer with how they use talent. Engagement rates are falling for standard photo posts at record levels. We know this is partly as reels are grabbing the clicks but brands will need to up their game and make talent part of their community, weaving themselves into their lives so that the content is not so transactional and much more subtle. Gen-U-WIN Generation Zalpha can’t be fooled like us gullible millennials. They want warts and all content. With a sprinkling of Skibidi Toilet. Genuine content with heart and humour is the only way to win brands future customers over. Long form is the new short form  TikTok telly? Yep. Short form is out. We’re all going to be making more TV style content next year with YouTube having its big moment. We’re all going to be QVC presenters  You don’t need us to tell you about the new era of selly telly that is TikTok shop. 2025 is predicted to be a move from the generic late night TV tat for sale to more of the high end and well-known brands tempted by its undeniable pulling power. What are yours??