Jacob Shultz’s Post

Are you prioritising well? Prioritisation is essential for humans as we operate with finite time, energy, and resources. Whether it's selecting a restaurant for dinner or picking out fabric, every decision necessitates prioritising. Without this skill, we run the risk of feeling overwhelmed, lacking efficiency, and failing to pursue what truly holds significance to us. In the world of business you can pick up any industry, you’ll see things are assessed by the urgency and importance of each project. Projects with imminent deadlines and high strategic importance are prioritised over those with longer timelines or lower significance. But how do we measure prioritisation in contexts like admissions? In such situations, it's about recognizing what's most important and making informed decisions accordingly. Here comes the Lead Score in the picture! To improve marketing results and get more students, education institutions can rate each potential student in their system based on how likely they are to enroll. This helps them focus on the most promising students. One of our esteemed customer was struggling to effectively prioritise and engage with the large sets of prospective students in their database. With the help of our CRM, they set clear criteria to score each student based on their interest level. This made it easier to see who was most likely to join their program. The outcomes they experienced were ✅ Streamlined Prioritisation ✅Personalised Engagement ✅Improved Conversion Rates ✅Data-Driven Decision Making To learn more about how lead score can transform your approach to decision-making and drive meaningful outcomes, explore our CRM solutions and discover the transformative impact. Click here to book a demo now: https://lnkd.in/dVwA2GNb #admission #crm #marketing #education #customersucess #extraaedge

What They Don’t Teach You in Marketing Class? The B2B Difference When you study marketing at university, the curriculum is often centered around B2C marketing—building emotional connections with consumers, crafting viral campaigns, and driving impulse purchases. While these are valuable skills, the reality is that B2B marketing is a different world altogether. Here’s why B2B is different: ✅Longer Sales Cycles: Decisions in B2B involve multiple stakeholders and can take months, even years. ✅Data-Driven Approach: The focus is on logic, ROI, and hard facts, not just emotional appeal. ✅Relationship-Focused: Building trust and credibility is crucial—it’s about creating partnerships, not just transactions. ✅Educational Content is King: Thought leadership through white papers, case studies, and webinars drives engagement. B2B requires a strategic mindset and a different set of tools, yet it’s often underrepresented in academic programs. #B2BMarketing #MarketingStrategy #LearningAndGrowth #ThoughtLeadership

When speaking to clients and peers, I've often heard these two terms being used interchangeably - "we need to educate the customer" and "we need to inform the customer" It got me thinking - are we actually saying what we mean? do we really know the meaning and intent of those two words? Did some quick reading and realised - Education Involves a comprehensive, often structured approach to imparting knowledge or skills, allowing the learner to understand the how and why behind the information. It requires engagement and sometimes a step-by-step progression through concepts. The intent is transformative, aiming to develop skills, change perspectives, or instill the ability to apply the knowledge independently. Informing Focuses on delivering facts or details without delving into the underlying concepts. The goal is simply to make the audience aware of information rather than to provide a deeper understanding. The intent is generally to impart information without expecting the recipient to develop skills or insights beyond the content shared. It's more transactional, focusing on the what rather than the why or how. And how does this apply to websites, specifically B2B SaaS? Self-service (or PLG) websites need to - educate. Prospects need to educate themselves on the product/platform, buying the buying process. Simply informing just won't do! Even businesses in the innovation or disruption space need to educate! Empower your audience with the knowledge they need to choose you! #b2bwebsitedesign #b2bwebsite #b2bstrategy

I have successfully passed the Sales and Marketing (Advanced) Exam conducted by StudySection with a score of 83.33%, ranking globally at 70. This exam tested my expertise in critical areas such as inbound and outbound marketing, the marketing process, product management, and customer value creation. Building on the foundation exam I previously passed, this certification further enhances my skills in advanced marketing strategies and provides validation for my knowledge in modern sales processes, positioning me for future growth in the field. Here are some key takeaways from the exam: • Inbound and Outbound Marketing: Gained insights into both inbound (customer-driven) and outbound (business-driven) marketing strategies to effectively engage target audiences. • Sales and Marketing Mix: Developed a comprehensive understanding of the integration between sales strategies and the marketing mix to drive growth and brand engagement. • Target Marketing: Explored techniques for identifying and targeting specific market segments to optimize customer reach and campaign effectiveness. • Product Management: Learned the essentials of managing a product lifecycle, from development to market introduction, ensuring alignment with customer needs. • Customer Value & Satisfaction: Focused on strategies to enhance customer satisfaction, build long-term loyalty, and deliver consistent value to consumers.

After speaking with many college CMOs, it is clear that many view their marketing strategy as a one-size-fits-all B2C-like approach. However, I believe successful higher education CMOs employ a third variant, one closer to B2B. One in which there's a growing focus on nurturing relationships with various constituents—students, parents, spouses, and employers. This contrasts with short-term Exec Dev and Certificate courses, which follow a mostly B2C approach. Please let me know what your thoughts are.

Ready to elevate your territory mapping strategy for 2025? Let EdVizi lead the way! 🚀 As we gear up for a new year, we’re excited to spotlight EdVantage Navigator, a game-changing tool designed to simplify territory mapping and supercharge your outreach strategies. 🔍 What is EdVantage Navigator? It’s your all-in-one interactive map, built to: Provide granular insights into school districts, territories, and funding cycles. Optimize sales territory planning with real-time data. Highlight key opportunities for growth based on K-12 trends. 📊 Why does it matter? Territory mapping isn’t just about knowing where to go—it’s about knowing why and how. EdVantage Navigator equips your team with the data they need to make informed decisions, close deals faster, and build stronger connections. 💡 2025 is the year for smarter sales strategies. Want to see how EdVantage Navigator can transform your approach? ➡️ Visit our site to explore its features or comment below or DM us for a sneak peek of the tool in action. EdVizi.net Let’s make 2025 your most strategic year yet! #EdTech #CRM #TerritoryMapping #SalesStrategy #EdVizi

📣 JUST IN: NEW LEARNING PROGRAM FOR SALES TEAMS…I'm looking for 1-2 brands that are looking to upskill their sales team on value selling in today’s hyper competitive and complex digital world. I am offering a very heavily discounted rate for these brands and the aim is to give a bit of feedback and a testimonial about the experience. 🔔 About the course… Value selling in the digital age Selling value requires a deep understanding of how B2B buyers have evolved, their needs, consumption habits, challenges, and decision-making processes. To excel, you must embrace a customer-centric approach that places the customer at the heart of every interaction, from initial research to final delivery, and beyond. Combining this mindset with digital literacy enables you to effectively use tactics, tools and platforms to engage, collaborate, and deliver value in a way that resonates with your customers. 🔔 What our NEW program offers: ↗ Half-Day Team Training and Workshop (Learnshop). ↗ Gain insights into the modern B2B buyer’s behaviors and expectations. ↗ Master the fundamentals of value selling and learn how to apply these strategies in the digital world. ↗ Understand the digital selling tool kit and best practice techniques to apply. ↗ Refine or define your Ideal Customer Profile (ICP). ↗ Develop or enhance your value proposition to align with your ICP. ↗ Revise and elevate your sales pitch, including written and verbal communication, utilising storytelling techniques and digital channels to highlight value. By the end of the session, you will have acquired new skills and strategies in value selling, with a refreshed ICP, value proposition, and sales pitch ready to start implementing immediately. DM me for more info, I would be more than happy to have a chat and provide more detail. Arktic Fox Teresa Sperti (GAICD) Kat Matthews #training #learning #sales #b2b #digitalsales #digitalselling #valueselling #transformation

From automating communication to improving engagement, selecting the right Admissions CRM can transform the student journey.🚀 What features are most important to your institution when selecting a CRM? Discover the best tools to enhance recruitment and retention with ConexED. https://hubs.li/Q02T_rTC0 #AdmissionsCRM #HigherEdTech #StudentSuccess

📢 Request for Collaboration Did you help, influence, advise or make a purchase between organizations (B2B) in the last 5 years? If yes, this is for you 👉 https://lnkd.in/dz4suWB6 Not sure? It’s for you if in the organization you collaborate with, you: ▶ Helped choose a new supplier ▶ Advised for a new informatics system ▶ Helped the selection of a new service (IT, RH, MKT) ▶ Supported to choose a restaurant for team workshops [Please adapt to your reality, as long as it’s a purchase made between organizations] Click on the link to support me in this important research about the influence of digital marketing in the B2B purchase process. Each answer is key for a high-quality dataset! 📰 If you wish to receive a copy of the thesis afterwards feel free to DM just saying "I want my copy" and as soon as possible, I will share it with you! #masterthesis #novaims #datadrivenmarketing #survey #b2b #digitalmarketing