Social Media / Creator Consultant | Work: Microsoft, Beats By Dre, Verizon, Twitch, Morning Brew, Rock Band, Community (six seasons and a movie!) & a slew of video games.
TikTok just sent this pop up to the 140 million Americans on the app, and it’s prettyyy smart. Why let someone who’s already using the app know it’s back in the App Store? Because anyone who had deleted TikTok or had fomo the last month from not being able to join can now jump on, and TikTok wants their current user base to become their biggest advocates. They want people to tell people TikTok is back in stores and ready for flocks of new users. Prettyyyyyy smart stuff.
I checked last night and saw it was back. Good idea to push this out, especially for user experience. The app was getting buggy for me, so nice to get updates now.
And if they're on iOS, it'll encourage folks to send TikToks through iMessage to friends, since the preview will indicate it's available on the App Store, right?
And CapCut is back too 😭🙏
Honestly I got scared 😂
Great strategy, TikTok knows how to keep the buzz alive!
100% Jack.
Senior Digital Marketing Specialist who helps companies achieve their goals through SEO optimization, PPC campaigns, email marketing, social content creation and management, and all things growth hacking.
3wTikTok is not the same anymore, it’s been taken from us like Twitter was. The algorithm seems different… you can’t search certain things anymore, and a lot of progressive content has been wiped… we lost this round.