IndiCue’s Post

Programmatic advertising is disrupting TV as much as it disrupted the publishing industry. Good news for advertisers, not as good news for the EU media and tech industry. 📉 Earlier in the year, Amazon Prime Video came to market with an advertising offering below $30 CPM. Netflix is now responding by lowering prices to CPMs between $20 and $30 and Disney+ is also lowering prices by 15%. 💡 When the dust settles Europe will be, once again, divided and conquered. It is mind blowing to think that we invest so much time on regulation and so little time on working together to build a valid alternative to the current oligopoly. Time to wake up!!!

Netflix is set to launch a cutting-edge advertising technology platform by the end of 2025. This move will offer advertisers advanced insights and new buying options, enhancing the ad-supported experience for its vast user base. With collaborations with top verification firms and expanded programmatic partnerships, Netflix is poised to redefine digital advertising. #Netflix #AdTech #DigitalAdvertising #2025 #Innovation #MarketingTech #AdvertisingPlatform #ProgrammaticAdvertising

Exciting news for Adtech space with #Netflix moving forward with expansion of advertising capabilities on the platform. Will it trigger immersion of more clean room partnerships? - most likely, yes. But what is more important, this brings us back to the viability of cookie-based advertising. Even if Chrome does not trigger cookie deprecation, industry still moves towards people-based advertising. Hence if someone is feeling relieved with cookie deprecation not happening, they are missing the point (and wasting media budget, most likely). #martech #cookie https://lnkd.in/gugMeKMv

Netflix is the latest titan to recognize the value of programmatic advertising with the announcement of its strategy to distribute unsold OTT/CTV ad space across several different providers. The Trade Desk, Google DV360, Magnite are cited as the next batch of providers. Up until now, CTV media buyers had to go through Microsoft Xandr DSP or book with Netflix publisher-direct. It reminds me of the moment when Lamar Advertising Company took the same bold step to ensure their unsold space was programmatically available in top notch, third party SSP platforms like Place Exchange and others. It’s a rite of passage. Expanding the surface area of buy-side and sell-side platforms unlocks massive revenue dollars, when done right. Some of the smartest people in the world of business work at Netflix. This is proof of that. Many hands make light work! This layers on a new dimension for marketers when they say that they can now “Netflix and Chilll”. 📺😎👏🏼 #programmaticadvertising #ctv #innovation #followthemoney https://lnkd.in/gJU9ytZi

Big news from Netflix for Digital Advertisers! Netflix Amplifies Its Market Presence with New Ad-Supported User Milestones and Strategic Partnerships. Here are some of the game changers for digital marketers and ad folks. ☑ Netflix's ad-supported subscription plan has reached 40 million monthly active users, with over 40% of new sign-ups in ad markets choosing this option. ☑ Netflix is enhancing its programmatic advertising efforts through partnerships with The Trade Desk, Google’s Display & Video 360, Magnite, and Microsoft. ☑ Launching its own ad tech platform, Netflix sets the stage for revolutionary advertising practices. ☑ A new slate of measurement partners was introduced to provide more comprehensive advertising insights. It's interesting to see how this will revolutionize the streaming space. Source: https://lnkd.in/gNYC3Pdp

Netflix announced it is launching its own in-house advertising technology platform, a significant move after partnering with Microsoft for ad tech when it entered the advertising business in late 2022. This strategic shift will allow Netflix to have full control over its advertising future and create personalized ad experiences for its 270 million subscribers. Key points: - Netflix aims to deliver targeted, episodic ad campaigns instead of repetitive ads. - It will expand programmatic ad buying capabilities this summer by partnering with The Trade Desk, Google's Display & Video 360, and Magnite, in addition to Microsoft. - Netflix's ad-supported tier has seen rapid growth, reaching 40 million global monthly active users. - The in-house ad tech platform will roll out first in Canada this year, followed by the US in Q2 2025 and globally by end of 2025. - This move pits Netflix against major ad tech players like Google, Amazon, and Comcast. One Creation Corporation

"Netflix announced during its Upfronts presentation on Wednesday that it’s launching its own advertising technology platform only a year and a half after entering the ads business. This move pits it against other industry heavyweights with ad servers, like Google, Amazon and Comcast. The announcement signifies a significant shake-up in the streaming giant’s advertising approach. The company originally partnered with Microsoft to develop its ad tech, letting Netflix enter the ad space quickly and catch up with rivals like Hulu, which has had its own ad server for over a decade. With the launch of its in-house ad tech, Netflix is poised to take full control of its advertising future. This strategic move will empower the company to create targeted and personalized ad experiences that resonate with its massive user base of 270 million subscribers." #finance #equipmentfinance #equipmentleasing #corporatefinance #financialservices #netflix #hulu #microsoft https://lnkd.in/dYFiCm87

Netflix reported 40 Mn Monthly Active Users (MAUs) on its ad-supported plan (an 8X increase over the previous year) and has said its bringing its ad-tech platform in-house. They also reported that 70% of the subscribers on their ad-supported plan watch 10 hours or more of content in a month. For a company that has been the torchbearer for SVOD this is a huge endorsement of the revenue potential for an advertising supported business. While smaller content publishers may not have access to the tech that Netflix is building in-house they can always leverage Adster Tech to build an adtech stack that helps them to leverage the full programmatic and direct advertising potential of their inventory 😀 #adtech #programmaticadvertising #directadvertising https://lnkd.in/gZ6vt56q

Almost all large content companies, including the likes of Netflix, have started taking Ads more seriously. It is one of the sustainable and scalable ways to build revenues. Dont delay, procrastinate and wait for things to happen. You need a state-of-the-art future ready platform which has all these capabilities: 1) Programmatic: Orchestrate between Google, Meta, AppLovin InMobi and mediate between them with "Yield Optimizer" to maximize revenues 2) A/B: Robust platform capable of creating "auto" optimization strategy based on fill, render & eCPM 3) Direct: Ability to run sponsorship & performance campaigns 4) Audience: Ability to harness insights from programmatic pipe and direct ads and create a user profile 5) Ads Logs: Pixel tracking & be able to og everything to know whats happening, which partner served Ads and use that intelligence to further orchestrate direct & programmatic Ads 6) API Demand Partners: Be able to integrate the likes of API demand partners Adgebra | Inuxu Digital Media Technologies Appnext SmartyAds & more And much more in a flexible, configurable and scalable format. Talk to us! Adster

📢 Netflix is making moves to attract advertisers ahead of the upfronts! With a 65% growth in ad-supported accounts and new partnerships with Kantar, Cint, and NCSolutions, Netflix is showing its commitment to providing robust metrics and addressing advertiser demands. 📈 This shift towards a stronger measurement infrastructure suggests Netflix is becoming a more viable advertising platform. Check out the full article to learn more about Netflix's ad monetization strategy: